On the evening of August 22nd, the e-commerce platform put together a lot of 'doubles action' staged explanations. The open letter expressed many aspects, after receiving public concern, deeply realized that the platform still has insufficient attention to intellectual property protection. The implementation of the platform's main responsibility for lack of resources, the internal governance of the platform is not standardized, and many other issues, and quickly launched a 'doubles' action against the sale of infringement and counterfeit products.
From August 2nd to August 9th, the platform has forcibly closed 1,128 stores, and nearly 4.3 million pieces of goods were removed. More than 450,000 pieces of suspected counterfeit goods were intercepted in batches.
In the statement, we know that the problems that existed in the past should not continue to exist in the future. The responsible enterprises should seek development through creative solutions to stock problems and realize their social values.
Attachment: Full text of the open letter
- Open letter on rectification of suspected sales of counterfeit and infringing goods
Since the end of July 2018, the public opinion about the sale of counterfeit and infringing goods on the multi-platform platform has broken out. On August 2, the State Administration of Market Supervision has made a lot of talks and asked for immediate rectification of the public concern and inferences.
In the face of grievances and rectification requirements, as a nationwide e-commerce platform, it has been deeply recognized that the platform still has insufficient attention to intellectual property protection, lack of responsibility for implementing the main body of the platform, and insufficient internal regulation of the platform.
We know that problems that exist in the past should not continue to exist in the future. Companies that are responsible should seek development through creative solutions to stock problems and realize their social values.
It’s painful and painful, and the lessons are profound. The fight will be a comprehensive complement to the shortcomings, make up the loopholes, and bring out the spirit of nailing, one by one to solve practical problems in a down-to-earth manner, continue to grasp from the most immediate interests of consumers, start to change, continue to change.
In the recent period, in accordance with the requirements of the State Administration of Markets and Administration, under the guidance of the Shanghai Municipal Administration for Industry and Commerce and the Changning District Market Supervision Administration and other regulatory authorities, the company has immediately verified and processed the allegedly infringing goods in the public opinion report. Trademark registration certificate, allegedly infringing TV products and media reports of other suspected counterfeit and infringing goods are all disposed of, for the media coverage of 'Guangzhou Panyu District Dashi Street' and other areas '傍名牌' TV The application for merchants and merchandise shelves will not be accepted. At the same time, the company will focus on the alleged infringement of intellectual property rights such as '傍名牌' and conduct a comprehensive inventory of platform merchants and commodities. From August 2 to August 9, the platform Forcibly closed 1128 stores, nearly 4.3 million pieces of goods were sold, and more than 450,000 pieces of suspected counterfeit goods were intercepted in batches. In addition, many of them tried to upgrade the technical means to enable consumers to input the search results of the cottage words to the regular brand, prompting '傍Brand-name merchants are unprofitable and take the initiative to stop such behaviors. At present, such cottage vocabularies are updated and enriched every day. Set up a special mailbox newspaper reported mailbox copyright@pinduoduo.com, welcoming message, welcomed by consumers, rights holders and the public to report to strengthen the clean up suspected counterfeit goods infringing accuracy and comprehensiveness.
According to the progress of the inventory, the company has submitted 36 suspected illegal business information to the Changning District Market Supervision Administration recently, and will continue to report suspected illegal business information to the local market supervision department according to the results of the inventory.
More than one will fully upgrade the merchants into the system, verify the identity information by accessing the public security system, ensure that the statically collected photos are consistent with the image of the public security system; adopt face acquisition and live detection technology, and ensure the interaction through face collection actions. It is my willingness to express the platform on the Internet; before the completion of the upgrade, the platform implements a 100% manual review of the identity of the resident entity.
A lot of efforts will continue to increase the investment in technology and manpower, further develop the brand automatic keyword expansion technology and Lenovo shielding technology, picture text recognition technology, establish a platform recommendation blacklist system, create a platform intellectual property service center, encourage, support business applications Trademarks, cultivating independent brands, through a combination of unblocking and profit-oriented measures to guide the benign development of businesses.
Under the guidance of the government supervision department, the company will further improve the platform governance rules, establish the main data sharing, illegal data big data management, suspected illegal business information two-way push, online consumer rights protection and other mechanisms to assist the government regulatory authorities to effectively crack down on illegal activities, Safeguard the legitimate rights and interests of consumers and rights holders.
All the support, suggestions, supervision, persuasion, and criticism of the voices are the driving force for a lot of growth. Thank you again for all the voices that have been made for the fight! It is these voices that we deeply reflect on the problems in the past work. Deeply understand the responsibility of the platform to consumers and rights holders, and deeply understand the expectations of the government and the society. The fight will be changed to the opportunity to continue to strengthen internal construction, strengthen the main responsibility of the platform, and further protect consumers and rights. The legitimate rights and interests of human beings contribute to building a well-off society in an all-round way.