On August 22, Xiaomi Group announced the second quarterly report of 2018, which is the first financial report since the listing of Xiaomi Group. The financial report shows that Xiaomi's income in the second quarter of 2018 was 45.236 billion yuan, up 68.3% year-on-year and 31.5% quarter-on-quarter. Throughout the first half of the year, millet income was 79.648 billion yuan, up 75.4% year-on-year; adjusted profit was 3.816 billion yuan, up 62.2% year-on-year.
In the second quarter of 2018, Xiaomi's mobile phone sales reached 32 million units, up 43.9% year-on-year. Due to the high performance of high-end flagships, the average selling price of mobile phones in mainland China increased by more than 25% year-on-year. Under the joint sales volume and average selling price, The revenue of Xiaomi's mobile phone business reached 30.501 billion yuan, a year-on-year increase of 58.7%.
In the second quarter of 2018, Xiaomi Internet service revenue increased by 63.6% year-on-year to 3.958 billion yuan. MIUI monthly active users increased by 41.7% year-on-year to 207 million people. It is worth noting that as of the second quarter of 2018, Xiaomi AI voice assistant Xiaoai The class has monthly active users of 26 million. 'IoT+AI' will help Xiaomi further optimize the user experience and enhance product competitiveness. It will become another important source of traffic for Xiaomi Internet Service after MIUI.
In terms of international business, Xiaomi Mobile continued to maintain its number one position in India, and shipments in Western Europe increased by more than 2700% year-on-year. As of the second quarter of 2018, Xiaomi mobile phones ranked among the top five in 25 countries and regions around the world. Xiaomi seized The trend of consumer preferences in China's mobile phone market will optimize the product mix and continue to increase the proportion of high-end models in the market, as a key strategy in 2018, and achieved significant results.
