With the upgrade of consumption, consumers need not a single product, but a complete set of space solutions.
From the perspective of the global industry, Europe, the United States, in the excellent appliance stores, are the combination of cabinets and kitchen appliances display and sales, so 'cabinet integration' will be the inevitable trend of the future development of cabinets and kitchen appliances industry. Yongle and Europe Achieving a strategic agreement, the two parties will jointly build the Ou Pai Cabinet Home Experience Hall in Yongle City's high-quality stores, relying on each other's resource advantages, mutual drainage, mutual empowerment, and efficient interactive marketing to quickly promote the development of Yongle cabinets.
Last year, Yongle put forward the concept of 'comfort and home', and built the five major sectors of home appliances, home improvement, home, home service and home finance with the focus of 'home', and gradually transformed from a single electrical retailer to a total solution provider and service provider. 2. The 'cabinet integration' project is the core business of Yongle strategy.
Yong Fai, general manager of Yongle, said that Yongle will give great support to the Europeans, providing drainage for sales through two-way incentives, store exhibitions, and pushes.
Liu Shunping, vice president of Ou Pai Home Furnishing, said that Ou Pai proposed the concept of big home, which is in line with Yongle's concept of 'comfort and home'. It is also the best choice for Europa to settle in Yongle. The combination of Europa and Yongle will inevitably open quickly. Market, achieve a win-win situation.
Liu Jun, general manager of Ou Pai Home Cabinet, said that Ou Pai is a leading cabinet company in China with an annual sales of nearly 10 billion yuan. It has high-quality products and a perfect dealer system. Yongle, as a chain of home appliance chain channels in Shanghai, has an absolute store advantage. With the promotion ability, it is expected that several Yonglemen store cabinet experience halls will be completed during the year.
The cooperation between Yongle and Europa is a microcosm of Yongle's development of new business. It is understood that Yongle will add 'container and electric' in the second half of this year, 'HVAC/Central Air Conditioning', 'Home Improvement/Cabinet', 'Kitchen New service initiatives such as Space' provide consumers with a total solution related to the home. The expansion of new business services reflects that Yongle is changing from 'commodity thinking' to 'user thinking', and on the other hand, it shows Yongle. The 'home·life' strategy is being further refined.
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