APRE and NEC jointly developed a new authenticity authentication service based on AI

APRE Co., Ltd. (hereinafter referred to as APRE) and Nippon Electric Co., Ltd. (hereinafter referred to as NEC) jointly developed the authenticity product identification service 'TAL rating report issuing service' and used this as a new business of APRE. This appraisal service incorporates APRE brand name. Commodity authenticity identification technology and NEC AI technology.

The secondary circulation market for high-end brand-name products (second-hand goods, parallel imports, etc., Note 1) is expanding every year, and the distribution channels are becoming more diverse. In addition to the traditional BtoB and BtoC, there are also network-based CtoCs. Distribution channels, which need to avoid losses caused by the circulation of goods in the cottage, and based on reasonable identification to determine a reasonable price for trading. The authenticity of the secondary circulation of goods and the identification of the quality status (hereinafter referred to as 'authenticity identification') is Experts perform, but there are very few transactions with the appraisal book, and each time the transaction needs to be identified, this has the problem that the number of experts is insufficient to meet the necessary appraisal work time. At the same time, even if the appraisal book is issued, the physical object and the appraisal book are also The possibility of dropping the package, so there is a problem that the transaction with the certificate is difficult to popularize.

Through the co-creation activities with NEC, APRE will use its own authenticity identification technology and 'GAZIRU individual identification service using the fingerprint recognition technology of NEC the WISE (Note 2)'s most advanced AI technology group (Note 3) ' Bringing together, creating a new business like never before.

The 'TAL rating report issuance service' will be issued in the form of a grade report (Note 4) to verify the authenticity of the brand-name products, and the image of the physical objects can be managed by NEC's 'GAZIRU Individual Identification Service' to prevent the items from being Stealing and improving the credibility of the report.

'TAL rating report service summary diagram'

As can be seen from the above figure, when the secondary circulation enterprises and individuals sell their own trading commodities in the secondary circulation market, they can use the service provided by APRE to receive and manage the authenticity identification results based on the transaction commodities. The grade report, so that even if the commodity is traded again in the future, there is no need for experts to re-evaluate, so it is expected to significantly reduce the cost of identification and solve the problem of insufficient work hours in the entire secondary circulation industry. At the same time, it can be safely based on highly credible reports. Trading, thus helping to promote the sale of their goods. It is reported that the service is expected to be available from September 2018.

This time, NEC applied the 'GAZIRU Individual Identification Service' to the secondary circulation market of high-end brand-name products, which is the first case in Japan. The GAZIRU individual identification service uses the 'object fingerprint identification technology', which can pass the natural surface of products and parts. The nuances are generated to identify the individual. Since it is only necessary to capture the image of the product itself to identify the individual, it is not only expected to reduce the preparation and installation time of the IC tag and the barcode for identification, but also further enhance the ability to distinguish between counterfeit and shoddy products. Improve the reliability of the APRE 'TAL rating report issuing service', which will help eliminate and eliminate illegal products in the secondary market.

APRE has always been committed to becoming a transaction guarantee in the secondary market of Japan and other countries. In the future, it will actively apply scientific identification and AI technology, in order to establish a commodity reliability tracking system in the secondary circulation market, making the report a BtoB, BtoC transaction. The authenticity of the 'authentic basis'.

In the future, NEC will continue to use advanced ICT technologies such as AI and IoT technology to accelerate the digital transformation in the secondary market and help create a new social value of 'co-creation', thereby protecting the interests of both sellers and buyers, and achieving peace of mind. Trading, promoting the healthy development of the market.

(Note 1)

Secondary market: BtoB, BtoC, CtoC second-hand commodity trading. APRE is mainly for BtoB or BtoC jewelry, brand-name bags, accessories, watches, etc.

(Note 2)

'NEC the WISE' is the brand name of NEC's cutting-edge AI technology group. 'The WISE' has the meaning of 'wise people', and hopes to use the higher level of wisdom to solve increasingly complex social issues through the coordination of people and AI. .

・Press Release: NEC Releases AI Technology Brand Name 'NEC the WISE'

https://cn.nec.com/en_US/press/2016/0722.html

・NEC's AI research

Https://jpn.nec.com/ai/ (Japanese webpage)

(Note 3)

GAZIRU Individual Identification Service

Press Release: NEC provides GAZIRU Individual Identification Service using object fingerprinting technology https://jpn.nec.com/press/201610/20161021_01.html (Japanese webpage)

(Note 4)

Grade Report: A report that evaluates and visualizes the state of an object that meets the APRE authenticity criteria using grades and quantitative values.

<介绍: APRE TAL等级报告出具服务>(Japanese)

Https://apre-g.com/tal/

<介绍: NEC 图像识别服务 GAZIRU>(Japanese)

Https://jpn.nec.com/solution/cloud/gazou/

YORK New Media Coolest Technology News

Scan code wins big prize