On the morning of August 22nd, the People’s Daily Digital Communication, Cool Open Network and Skyworth Qunxin reached a deep cooperation intention in Beijing. The three parties made an in-depth discussion on how to use the big screen of smart TV to make the party newspaper’s voice more widely spread. At the event, the People’s Daily officially announced Entered the cool-open smart TV system to further enrich the People's Daily digital communication system. Cool Open Network also upgraded its 'big content' strategy and became an important partner in the OTT field under the media integration of the People's Daily.
The value of TV big screen communication is recognized
As the party's central organ and the most authoritative media in China, the People's Daily has always been the most important position to promote national policy propositions and guide public opinion. It is also the vanguard of the integration of traditional media and emerging media. At present, the People's Daily has built a coverage of print media. PC-wide, mobile new media, outdoor large-screen and other media distribution matrix of more than ten kinds of communication carriers, forming the first report of mobile media, multi-dimensional focus of network media, deep interpretation of paper media, multi-level multi-frequency stereoscopic transmission mode, coverage The number of users exceeds 700 million.
At present, the big screen of TV is still an important channel for the public to obtain information in the family. It has an irreplaceable role as a communication window. Opening a large screen of TV can further expand the influence of the People’s Daily and strengthen the guiding role of public opinion. The industry leader, Cool Open system covers up to 38.84 million terminals, and daily activities is 12.5 million. It is the first entrance to large-screen traffic. With the implementation of the '100-level terminal' plan of Cool Open Network, more TV manufacturers will be equipped with cool open in the future. System, terminal coverage and user traffic will be double-growth.
As a newspaper-level enterprise, People’s Daily Digital Communication is an important provider of data and media service solutions in China. It has taken on the important responsibility of opening up the digital distribution channels of the People’s Daily. It has now built more than 20,000 'digital screen media' in the country. This time, the People’s Daily’s digital communication focused on the industry influence of the cool open network on the OTT big screen, promoted the People’s Daily to enter the cool open system, completed the layout of the Party’s central government newspaper on the OTT big screen, and seized the OTT’s first traffic portal. Together, the construction of the cool open system terminal has become an important communication position for the party's voice.
OTT big screen channel helps traditional media achieve new growth
Through the People’s Daily’s choice to enter the Cool Open system, it can be seen that traditional media is paying more and more attention to the role of new technologies in media communication. The big data analysis and intelligent recommendation capabilities of Cool Open System have improved the information dissemination of the People’s Daily. Efficiency, allowing users to get the most needed information in the massive content of the People's Daily.
It is reported that after the People's Daily is stationed in the Cool Open system, users can provide audio books, information videos and other services on the terminals of the cool open system. Users can open the People's Daily on the cool open system terminal, and can enjoy the voice reading service and browse the People's Daily. The video information. From the text of the paper to the sound of the big screen, the change of the video is the embodiment of the People's Daily user's concept, and it is also the result of the cool open system empowerment.
In the future, the big data analysis capability of the Cool Open system can combine the user's search trajectory and content browsing habits, and push the appropriate information for the user in a targeted manner, so that thousands of people can be used to make the information dissemination of the People's Daily on the TV side more Efficiency, but also more in line with the user's need to accurately obtain information.
Advanced OTT big screen will be more imaginative
Cool Open Network has been deeply cultivating large content, and social news information content is an area that must be entered. Major news information will often stimulate the public's desire to acquire information and improve media traffic. After working with People's Daily, users are using cool The TV terminal of the open system can obtain the authoritative news information for the first time, which will increase the frequency and duration of the boot of the cool open system terminal, thereby gathering more user traffic.
With the increase of traffic and the improvement of information content, Cool Open Network can innovate more gameplay in OTT big screen marketing, bring better experience to users, improve its large-screen commercial operation capability, and share more industry value. It is mentioned that the People's Daily, as one of the most authoritative media in China, chose to enter the Cool Open system, indicating that the smart TV screen has been highly recognized, allowing the market to have more confidence in the future of the OTT industry, bringing more imagination. space.
It can be said that the People's Daily has settled in the Cool Open system and opened up a new stage in the development of the OTT industry. Such cross-media cooperation may become a trend in the industry, both for the development of OTT companies and for the transformation of traditional media. positive effect.
The People's Daily and the Kukai Network have attracted media and OTT industry attention. The analysis believes that the People's Daily has a strong communication influence on the newspaper, the PC, and the new media, and enters the TV screen to build a more three-dimensional communication. Matrix is a matter of time. As a leader in the OTT industry, Cool Open Network has a leading edge in terms of terminal coverage and user traffic, and has strong Internet technology advantages. In addition, Cool Open Network has always practiced a large content strategy and improved news information. Content is an important part. Therefore, the realization of cooperation between the two sides is the general trend.
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