Huawei, OPPO, vivo won the Jingdong Golden Machine Award for Innovation Award

On August 16th, the 2nd Jingdong Mobile Gold Machine Awards ended successfully. The 15 brands of the 15 brands shared 13 awards. This year's Golden Machine Awards come from Apple, Huawei, OPPO, vivo, Glory, Xiaomi, Samsung and other global tops. Many of the brand's flagship products of the year signed up for the competition, and finally selected 13 awards from the Jingdong platform big data and professional evaluation scores. Jing Xiaobing, senior vice president of Jingdong Group, and president of the electronic entertainment group attended the awards ceremony, with 'China The father of industrial design, Liu Guanzhong, Forbes China's most influential designer Yang Mingjie and other 10 domestic and foreign experts and judges, as well as People's Daily Online, Sina Technology, Sohu Technology, Netease Technology and other 100 media reporters witnessed the highest domestic mobile phone industry. The birth of the award.

(Photos of all award-winning brands and product representatives)

The judge of the Golden Machine Award, the founder of the first industrial design department in China, Professor Liu Guanzhong of Tsinghua University said at the scene: 'Jingdong as a mainstream business platform, encourages technological innovation, design innovation, and creates consumers and businesses through the Golden Machine Award. The platform drives the innovation of mobile phone product innovation. The development of new technology can bring human vision, capacity dimension and value extension, and then change the way of life of human beings. 'Jing Dong Mall Communications Division President Chen Ting also pointed out: '2017-2018 The mobile phone industry has emerged with exciting trends such as technological innovation and segmentation category innovation. The purpose of the Golden Machine Award is to discover the brave innovation, the good mobile phone that consumers like, the good brand, encourage innovation, and promote the industry to rise against the trend. In the future, the Golden Machine Award will definitely become the 'Oscar in the mobile phone industry.'

(Chen Ting, President of Communication Business Department of Jingdong Mall)

Market data, experts' two major dimensions, super high gold content

The Golden Machine Award, sponsored by Jingdong Mobile, is the first professional award in the mobile phone industry in China. The awards are divided into two categories, which are data category awards based on the Jingdong platform big data, and are jointly judged by industry experts and authoritative media. Professional jury awards.

According to Counterpoint's latest data, in the first half of 2018, Jingdong Mobile's share of the Chinese mobile phone online market reached 51%. The market position of half of the market and the corresponding large amount of data guarantee the gold content of the Golden Machine Award data category. Wang Bingke, president of China Communications Industry Association, Liu Guanzhong, founder of China's first industrial design department, Yang Mingjie, the most influential designer of Forbes China, and Michael Sturtz, former Google-X creative architecture officer, are among the top experts. And a media judging panel consisting of 40 technology media people from Sina Media, Netease Technology, Sohu Technology and other authoritative media, plus the notary of the Beijing Fangyuan Notary Office, to ensure the fairness and authority of the professional jury awards to the greatest extent. 1. Only 17.5% of the nominated products are nominated for final review, which fully demonstrates the cruelty of competition and the high standards of selection.

The professional and rigorous evaluation system, perfect data sampling mechanism and extensive user group sample make the authority and influence of the Golden Machine Award widely recognized.

(Jingdong Group Senior Vice President, Yan Xiaobing, President of the Electronic Entertainment Group, awarded the award to the winners of the “Black Horse Mobile Brand” Gold Award)

Apple, Huawei won the 'Consumer Concern Brand' Gold Award, market popularity confirms the status of the industry

According to the sales volume, search volume, repair rate, evaluation and other dimensions of the brands on the Jingdong platform, the 2018 Golden Machine Awards were awarded 9 data categories. Among them, Apple and Huawei jointly obtained the evaluation based on the Jingdong platform. The 'Consumer Focus on Brand' Gold Award, became the popular king in the market data. Glory Play 6, iPhone 8 Plus and Red Rice Note 5A won the 'Best Selling Items' Gold Award.

Huawei, OPPO, vivo won the 'Innovative Mobile Phone Product' Gold Award, China 'Smart' caused new development momentum

Huawei P20 Pro, OPPO Find X and vivo NEX became the winners of mobile phone innovation in 2017-2018. In the professional judging category, these three products won the gold medal of 'Innovative Mobile Phone Product'. Judge Yang Mingjie commented on OPPO Find X and vivo NEX : 'In the era of full screen mainstream, both can break through the limitations of 'Liu Haiping', and use a new thinking to practice the 'comprehensive' concept, truly unique.

Compared with last year, in this year's Golden Machine Awards 'Design', 'UI Design', 'Innovative Mobile Phone Products', 'Innovative Mobile Phone Accessories', the number of nominations for domestic mobile phones rose from 60% to 85. %, 'Innovative mobile phone products' award nominations are even more popular with domestic mobile phones. OPPO Find X's dual-track periscope structure, vivo NEX's liftable camera, Huawei P20 Pro's three-shot technology, glory Play's GPU Turbo and other functional innovations The unanimous approval of the judges, the domestic mobile phone innovation spurt outbreak, China 'smart' is becoming a new kinetic energy.

Black Shark, Red Devils share the 'best-selling mobile phone' gold medal, featured mobile phones are favored by the market

In addition to technological innovation, targeting specific categories of consumers, seeking category innovation in the market segment has also become one of the important ways for mobile phone brands to explore the Red Sea in 2017-2018. Among them, the mobile game market is particularly hot. Big data shows that in 2017, the number of users of Jingdong platform game card recharge service reached 14 million. From January 2017 to May 2018, the total number of users purchasing game products in Jingdong platform reached 10 million. Black Shark, Nubia, 360, etc. A number of branded game phones came into being.

In response to the rise of the segmented products represented by game mobile phones in the market, the Golden Machine Awards specially set up three best-selling categories such as 'selling game mobile phone' and 'selling outdoor mobile phone'. The 450,000-strong Black Shark game mobile phone and the Nubian Red Devils esports mobile phone that sold 37 seconds in Jingdong successfully won the 'Best-selling mobile phone' laurel, and the 'Best-selling outdoor mobile phone brand' gold medal was won by AGM.

The five major strategies have promoted the benign development of the market, and the Jingdong Mobile Gold Machine Award has helped the industry to rise against the trend.

In May of this year, Jingdong Mobile released five major strategies: Continue to promote the development of the emerging segment of game mobile phone, making it an important growth point in the mobile phone market; Helping brand manufacturers to achieve online and offline through Jingdong Home, Jingdong Store and other channels The integration of the scenes, broaden the product sales channels; build a new cooperation platform between operators and mobile phone brands, realize the mutual penetration and transformation of users between operators and mobile phone manufacturers; establish a service empowerment system throughout pre-sales, sales and after-sales To help brand manufacturers enhance the consumer buying experience; integrate large-scale marketing activities throughout the year, and use the Beijing X plan, the East Union plan, and the strong traffic advantage of the Beijing Union plan to provide accurate product marketing for mobile phone brand manufacturers.

Jingdong Mobile successfully held the Golden Machine Award, which is the embodiment and extension of the five core strategies of Jingdong Mobile. It aims to establish industry standards and norms through the Golden Machine Award, telling the industry what the standard of 'good mobile phone' is, and what consumers are willing to do. The purchase of products, these are important measures to promote the continued rise of the entire mobile phone industry.

Although the Jingdong Mobile Gold Machine Award started only last year, the impact on the whole industry has gradually emerged. For example, the 2017 Golden Machine Awards show the glory of the first prize, Xiaomi, Huawei, Jiajia and other brands, this year's Jingdong 618 Global Mid-Autumn Festival The sales performance in the middle is very eye-catching, among which glory won the first place in sales, Xiaomi won the sales crown, and Huawei and one plus sales record is also among the best. Such sales data is enough to prove that the Golden Machine Award has become the mobile phone market. Wind vane, consumer purchase guide. In the mobile phone industry growth slowdown market background, the Golden Machine Awards such a heavyweight award, undoubtedly injected a "strong shot" to the entire mobile phone market, as long as the brand can focus Innovative and pioneering, we will be able to stand out in the fierce market competition.

In fact, the 2018 Golden Machine Award is not only a simple award, but also a brand that discovers and motivates true innovation, and leads the industry out of the trend. The organizer of the Golden Machine Award, Jingdong Mobile, also hopes to rely on its own big data capabilities. , Platform influence, create an industry event that integrates consumers, mobile phone brands and media experts into one, bringing consumers closer to the brand, selecting the best products of the year for consumers, and exploring a new industry for the industry. Development path.

(Photos of all award-winning brands and product representatives)

(Chen Ting, President of Communication Business Department of Jingdong Mall)

Market data, experts' two major dimensions, super high gold content

According to Counterpoint's latest data, in the first half of 2018, Jingdong Mobile's share of the Chinese mobile phone online market reached 51%. The market position of half of the market and the corresponding large amount of data guarantee the gold content of the Golden Machine Award data category. Wang Bingke, president of China Communications Industry Association, Liu Guanzhong, founder of China's first industrial design department, Yang Mingjie, the most influential designer of Forbes China, and Michael Sturtz, former Google-X creative architecture officer, are among the top experts. And a media judging panel consisting of 40 technology media people from Sina Media, Netease Technology, Sohu Technology and other authoritative media, plus the notary of the Beijing Fangyuan Notary Office, to ensure the fairness and authority of the professional jury awards to the greatest extent. Sex. Only 17.5% of the nominated products are nominated for final review, which fully demonstrates the cruelty of competition and the high standards of selection.

The professional and rigorous evaluation system, perfect data sampling mechanism and extensive user group sample make the authority and influence of the Golden Machine Award widely recognized.

(Jingdong Group Senior Vice President, Yan Xiaobing, President of the Electronic Entertainment Group, awarded the award to the winners of the “Black Horse Mobile Brand” Gold Award)

Apple, Huawei won the 'Consumer Concern Brand' Gold Award, market popularity confirms the status of the industry

According to the sales volume, search volume, repair rate, evaluation and other dimensions of the brands on the Jingdong platform, the 2018 Golden Machine Awards were awarded 9 data categories. Among them, Apple and Huawei jointly obtained the evaluation based on the Jingdong platform. The 'Consumer Focus on Brand' Gold Award became the popular king in the market data. Glory Play 6, iPhone 8 Plus and Red Rice Note 5A won the 'Best Selling Items' Gold Award.

Huawei, OPPO, vivo won the 'Innovative Mobile Phone Product' Gold Award, China 'Smart' caused new development momentum

Black Shark, Red Devils share the 'best-selling mobile phone' gold medal, featured mobile phones are favored by the market

The five major strategies have promoted the benign development of the market, and the Jingdong Mobile Gold Machine Award has helped the industry to rise against the trend.