4. There are a lot of spells on the market, and they are being criticized.

3 years of history, 340 million active buyers, 'A AP P selling fake goods, cottage products, landing on the Nasdaq', 'The market value of nearly 30 billion US dollars is ironic for our proud consumption. Upgrade and Made in China'.

In fact, the difference in the identity of the speaker leads to a different position. 'E-commerce is a new thing, and it is a new thing in e-commerce. We should be more tolerant'. '8000 yuan mobile phone can let white-collar workers swim the Internet, only A low-cost mobile phone that costs 20% of the cost also gives the low-income people a wonderful view of the world.

When you don't let each other, it's not wise to join them. Finding answers outside of you may have other inspirations.

An article entitled 'Who bought a lot of cottage electronics' was widely circulated in the circle of friends. In this essay article, the author lists and screenshots a large number of famous brand names, playing branded edge balling electrical products, from Color TV refrigerator washing machine to kitchen and small appliances, the current mainstream products on the market are almost no escape, some cottages even make people can not help but. But the three pieces of information revealed in the screenshots deserve our attention: low price, support township network points and mention Thousands of thousands of sales.

This also explains the logic behind 'a fake, the AP P' of the rampage of the cottage is able to land in the capital market: there is demand for supply. There is such a demand, there is such a demand.

In the world we live in, there are high-level tastings of abalone shark's fins, and there are more ethnic groups that eat big gimmicks. We can't say that the 340 million active buyers who fight a lot are low-income, but obviously, in terms of consumption. The amount of this 340 million is quite advantageous compared to the consumption concept that we often hold about the 225 million middle-class people. In real life, we have reason to believe that this advantage will be further amplified.

According to the National Bureau of Statistics, the average annual consumption expenditure of the national residents in 2017 is 18,000 yuan, and the monthly average is 1526 yuan. If your monthly income exceeds 2,600 yuan, your consumption power has exceeded the national level. Most people in the country.

In fact, this is the root cause of a lot of hot. In a sense, this is not a problem of e-commerce model, nor is it a problem that supervision is not in place (of course, the lack of supervision is also difficult to blame), but a supply. The problem of effectively connecting with demand. It is not wrong to sell low-priced and durable products. It is wrong to sell inferior products. It is not wrong to provide high-quality and inexpensive products, but it is wrong to sell fake brands. In a word, it is merit to provide gimmicks to those who need them. Selling the hoe to the person in need, and telling people that this is shark's fin, this becomes sin.

The kitchen industry is not incapable of understanding. First, the consumer group is far less rich and knowledgeable than we think. Second, the price is attractive at any time. Third, the consumption is diversified, it is low or high, this is the brand. Positioning problems, but only focus can effectively dock. In the end, it is still necessary to endure the temperament, the market problem will ultimately be solved by the market.