In midsummer August, the air-conditioning industry has once again ushered in a new year and a cold year. In the 2018 cold year, Changhong air-conditioner has achieved a 20% growth in the overall environment of the domestic air-conditioning industry. In 2018, Changhong Air Conditioning established the business policy of 'product leadership, homeopathic, system efficiency, and Tongchuang sharing'. Changhong Air Conditioning also carried out comprehensive upgrades and system reforms in terms of business model, service and management.
Changhong artificial intelligence wisdom eye cabinet machine Q3Ts
Leading the product, providing strong support for new retail
Artificial intelligence has risen to a national strategy, and global competition for AI has begun. Changhong uses artificial intelligence as an entry point, based on technologies such as the Internet of Things, big data and cloud computing, to promote smart homes from the initial device interconnection to the scene. Services, from product upgrades, self-learning, etc., are transforming from initial product operations to 'product + service' user operations.
Today, with the rapid changes in consumption, only by constantly tapping the hot spots of consumption and innovating constantly can we keep vigorously under the policy of 'product leadership'. Changhong Air Conditioning has launched Q3Ts, artificial intelligence, intelligent eye console Q3Fs, Q3N and other fist products. The iterative upgrade of the artificial intelligence products of the industry 'black technology' makes the image of Changhong air-conditioning artificial intelligence leader more deeply rooted in the hearts of the people, and also uses this as a fulcrum. Changhong air-conditioning product structure transformation and upgrading is more smooth.
In the new cold year of 2019, Changhong Air Conditioning will continue the comfortable, intelligent, energy-saving and healthy product design concept. With the wisdom of intelligent, energy-efficient and high-value products, it will continue to enhance user perception and enhance user's goodwill. New retail promotion provides strong support. It is reported that 2019 Changhong air conditioning comfortable wind series cabinet machine - Q5KS, Q5WR, Q5X, artificial intelligent cleaning series hanging machine - Q5K, Q5X, Q5S, and IX, IH series cabinet, IX, HG3 Series hang-up products and other products will be enriched into the product matrix.
The factory outlet with the theme of 'air strike' every year is the highlight of Changhong Air Conditioning.
Retail drive, build a refined operating system
As early as November 2016, the General Office of the State Council issued the “Opinions on Promoting the Transformation of Entity Retail Innovation” to guide the physical retail enterprises to gradually improve the level of informatization, and to take advantage of offline logistics, services, experience and online business. Capital flow, information flow integration, expansion of intelligence, networked omni-channel layout. In recent years, all walks of life are talking about new retail, but there are not many real transformations to new retail and effective results. Changhong air-conditioning For more than a year of groping attempts, through the improvement of new product competitiveness, the image of terminal stores, the improvement of personnel capabilities, and gradually explore a path to the terminal retail promotion.
2018 Changhong Air Conditioning continued to consolidate the traditional offline channels, while vigorously expanding the five-star channels, Shangchao channels, Suning Direct Store/Yundian, Jingdong Line and other stores, while promoting online and offline integration, robbing new Incremental.
In the context of the current online and offline integrated operation of the air-conditioning industry, the test is not only the terminal retail capability of the enterprise, but also how to integrate the online and offline product integration and value chain dredge, and innovate the integrated business model, thereby enhancing the enterprise. Facing the comprehensive competitiveness of complex markets. Since 2018, Changhong Air Conditioning has been based on the construction of new retail systems, and has laid out a number of aspects from channels, markets, operations, services, etc., laying a solid foundation for the promotion of new retail in advance.
During the World Cup, the deep cooperation between Changhong·Meiling and Jingdong brands
Innovate by chance, seize the next vent of the market
In the context of 'new retail', the value of physical channel providers has become increasingly prominent. The advantages of geographic location, scale, and user traffic are attracting the attention of online retail giants. They look forward to reducing costs and increasing revenue through cooperation with physical channels. Improve the effectiveness of cost use. At the same time, physical channel providers can also set up their own in-house stores, member stores and other emerging retail store models to solve problems such as insufficient coverage of their own scenes and insufficient stores. At the same time, online channels have Quick response, good interaction, etc., the integration of online and offline, tends to save operating costs, and achieve two-way drainage.
On the occasion of the 'new retail' storm, the traditional home appliance manufacturer Changhong took advantage of the trend and launched the revitalization strategy of Changmei Life Museum, with the core of “entity retail store + e-commerce + mobile internet”, through the integration of online and offline To realize the seamless connection of 'people + goods + field', establish a new retail model - New Changhong Meiling Wisdom Life Museum.
In the cold year of 2019, Changhong Air Conditioning's marketing system will focus on the promotion of integrated business model, unified cognition, unified play, unified command, unified landing, based on the new pattern of industry development in the new retail era, seize the opportunity of transformation, and fully promote Marketing transformation, occupying the market system.
In 2018, although the entire air-conditioning industry still has a large increase in shipments, terminal sales are not ideal, and industry competition is accelerating rapidly. At the same time, online and offline sales platforms are accelerating to the market in the third, fourth and fifth-tier markets. Next, the integration of online and offline speeds up, the whole industry is facing the 'shock, integration' competition pattern and new competitive situation. In the next 2019 cold year, this situation will intensify, the whole industry and all air-conditioning brands must meet New changes, trying to adapt to this change and creating a new pattern.
Just before the launch of the 2019 Cold Year in Changhong Air Conditioning, Changhong Air Conditioning clearly put forward the 'retail drive innovation', which marked Changhong Air Conditioning's transformation into active change in the new retail era, and actively embraced the new retail. The key step, from doing so, also marks that Changhong Air Conditioning has a stronger enthusiasm for the implementation of 'retail drive'. Changhong Air Conditioning has been based on the construction of a new retail system since 2018, which has been channel, market, and operation. , service and other aspects of the layout, in advance to lay a solid foundation for the promotion of new retail. 2019 cold years, Changhong air-conditioning marketing system will focus on the promotion of integrated business model, unified cognition, unified play, unified command, unified landing Based on the new pattern of industry development in the new retail era, seize the opportunity of transformation, fully promote marketing transformation, and occupy the market-based high ground.
