Ninghua Rabbit in 2018 through the products, channels, services, such as the multi-directional upgrade to achieve 800,000 sets of production and marketing, brand layout steadily advancing. As the industry judged before the season, air conditioning industry in 2018 did not replicate the two-year blowout market, many air-conditioning brand sales are not up to expectations, but Ninghua-month rabbit air-conditioning through the pre-placed market thinking, not only continued the 2017 cold years of high-speed growth, to achieve 800,000 sets of production and marketing,

And the total sales breakthrough 1.1 billion yuan, an increase of 60%, including the month of rabbit air-conditioning brand growth of 16%. Ninghua Rabbit related Responsible person said, 2018 Cold Rabbit Air conditioner to realize the line under the channel linkage, to the traditional channels under the line, supplemented by online electric business channels, comprehensive access to the line under the barriers.

In the traditional channel field, through the continuous sinking channel network layout, deepen the three or four-tier market channels of intensive cultivation, while in the first half of 2018 layout of the electric business platform, officially settled in Suning easy to buy, Beijing-east, many other electric business platform, a short period of cumulative sales have broken through 10,000 sets, and won many consumers praise. Rabbit air conditioner will be continuously upgraded to optimize the product structure as a key planning for the 2018 cold years, the introduction of a combination of series products matrix, which will look stylish, efficient and energy saving Yu Moon series of 50FG two hanging machine series as the main sales profit models, solid air-conditioning products refrigeration heating essential function, to seize the channel market. At the same time to YC Moon series, yy Chimera series, VB Ben-month series mainly hit the inverter series, to meet the user demand for variable frequency products.

In addition, the introduction of the sliding door he series, Na Teng Yun Series high-end intelligent cabinet machine, to seize the high-end model market share, step-by-step layout high-end, intelligent field, to attract high-end consumer groups, but also for the Rabbit brand upgrade to create a new growth point. Ninghua Rabbit in the 2018 also around the terminal image construction, brand IP, digital media to promote the traditional media, electric business platform to promote four aspects of brand building. Month Rabbit Promotion department responsible introduction, Month Rabbit Air conditioning 2018 in the channel market focus to build brand terminal image store, in order to achieve ' there are agents of the place on the brand image of the rabbit ' brand influence building. Moon Rabbit also with well-known brand planning company to reach strategic cooperation, the future will be personalized through the brand, younger shaping, in order to realize the rejuvenation of the Moon Rabbit brand transformation, the construction of brand IP, to attract the main consumer groups, and through CCTV, local television media, newspapers and magazines and other traditional media channels for brand promotion, timely grasp of market trends to

' Excellent air conditioning and heating Hard ' for the slogan, to the quality of brand, return to product quality, is committed to the Rabbit brand's influence to expand and upgrade. For the continuous promotion of customer service requirements, the Rabbit air conditioner in 2018 released a new app declarations service platform, users can pay attention to the monthly rabbit air conditioning official micro-letter public number, click on the app Declarations service platform to enter online service and Customer Self-Service repair platform, through the online customer service consulting failure reasons, Fill in the repair information, after-sales service backstage will be the fastest speed to respond. Moon Rabbit Air conditioner after service director said, with the mobile end of the app service, for the month of the Rabbit air conditioning season market after-sales service upgrade provides a strong guarantee, not only to reduce after-sales service operating costs, but also to improve customer satisfaction, repair platform on the line means that the Moon rabbit air-conditioning after-sales service will enter a more convenient,

A new era of smarter intelligence. In addition, in the continuous years of rapid growth momentum, the Moon rabbit air-conditioning for the Ninghua manufacturing base supply chain construction is also continuing to promote, the rabbit related officials said, the current Ninghua base is constantly introducing strategic investment projects, and gradually build Ninghua base home appliances industry ecological chain,

For the Moon Rabbit air-conditioning in the new year to further develop capacity advantage to build more advantages of the supporting environment, after the air-conditioning plate mature, will continue to plan the white household appliances cluster plate. The 2018 air-conditioning industry has emerged a large number of new brands, but this year's high expectations of the performance is not satisfactory, many brands have not been carried out hands and feet will face the test of life and death. Facing the complicated industry competition situation, the real estate pull insufficient external environment bad factor, the month rabbit air conditioner still can make full use of own superiority, impels the brand to expand steadily, this already is a kind of success.

For the Moon Rabbit air-conditioning in the new year to further develop capacity advantage to build more advantages of the supporting environment, after the air-conditioning plate mature, will continue to plan the white household appliances cluster plate. The 2018 air-conditioning industry has emerged a large number of new brands, but this year's high expectations of the performance is not satisfactory, many brands have not been carried out hands and feet will face the test of life and death. Facing the complicated industry competition situation, the real estate pull insufficient external environment bad factor, the month rabbit air conditioner still can make full use of own superiority, impels the brand to expand steadily, this already is a kind of success.