In August, the National Development and Reform Commission and the General Administration of Market Supervision listed the illegal production and sales of counterfeit and shoddy goods, trademark infringement, related false propaganda and illegal advertising, including the '傍名牌', as a key target. In the decades of development of the Chinese coatings market, '傍名牌' and counterfeit products have been repeatedly banned, and with the development of Internet e-commerce, the sale of fakes has also been transferred from offline to online, which not only damages the legality of the infringed brand. At the same time, consumers who have been bought by the cottage have been affected by poor quality coatings. As a leading brand in the coatings industry, Nippon has established a full-time brand protection department to 'three-pronged' to combat trademark infringement and counterfeiting. Selling and selling, as of July 2018, Nippon's 'name brand rights protection', 128 times of offline anti-counterfeiting actions, 151 infringement and counterfeiting, 37 infringement and counterfeiting, and 9 cases of Xingshi case; "Trademark Litigation Rights Protection", revoked 203 online infringement platforms and infringement network propaganda pages; 'Refresh service trademark network rights protection', canceled network infringement platform and infringement network propaganda pages totaling 124.
The two ministries of the country made a sound, and Nippon strengthened brand protection.
On August 2, the State Administration of Market Supervision issued a notice on intensifying efforts to crack down on the illegal production and sale of counterfeit and shoddy goods. It will crack down on the production and sale of counterfeit and shoddy goods including '傍名牌', other trademark infringements, related false propaganda and Violations of illegal advertisements and other illegal activities were listed as key targets. On the same day, at the press conference held by the National Development and Reform Commission, it was announced that it should crack down on counterfeit and shoddy advertising and false advertising, and give full play to the positive role of consumer associations and other organizations in safeguarding consumer rights.
At the same time, the two ministries can see the determination of the state and the government to crack down on counterfeit and shoddy products. In order to effectively prevent the occurrence of trademark infringement and better improve brand rights, Nippon has been launching full-scale registration of commonly used trademarks. Protection, the establishment of a trademark library, the establishment of a brand maintenance department and the improvement of the legal protection system for contract protection and litigation protection. While strengthening supervision, Nippon demonstrates the determination to resolutely resist the 'brand name' with consumers. .
Nippon 'six look at one and three check' authenticity identification service
In addition to proactively strengthening supervision, Nippon pays more attention to the legitimate rights and interests of consumers. As early as 2012, Nippon integrated online and offline to provide consumers with a 'six look, one, three check' authenticity identification service, consumers can The Utopia website authenticity identification page, customer service hotline and SMS to send product identification code for enquiry. In 2018, the Nippon Tools WeChat applet provides a more convenient and quick query experience, and Nippon specialty stores and stores can also provide consumers. Necessary product authenticity consulting services.
Nippon Tools WeChat applet
Six look at the three check
The state is increasingly strengthening the crackdown on the production and sale of counterfeit and shoddy goods, indicating that China's coating industry standards will be increasingly standardized. In the future, Nippon will continue to strengthen the protection of brands, protect and protect the legitimate rights of consumers, and create a A healthier consumer environment.