On August 17, 2018, sponsored by China Quality Miles Promotion Association, Blue Nest International Media Technology Development Co., Ltd., Beijing Zhongyi Kang Times Market Research Co., Ltd. Data Support, Water Heater Industry Quality Improvement Miles Summary Commendation Conference Zhongdian (Central TV Tower) was successfully held. At the same time, the chief strategic cooperation media Sina Home participated in the conference report. At the event, Mr. Zhao Wei, Marketing Manager of Wuhumei Kitchen and Bathroom Appliance Manufacturing Co., Ltd., was interviewed by the media.
First of all, Mr. Zhao made a review and pre-judgment for the development of the overall industry. In the first half of 2018, the transaction volume of Beijing real estate market fell year-on-year, and the market began to enter the adjustment period. As a downstream industry of real estate, Zhao Wei believes that this is the kitchen appliance. The water heater industry has a relatively large impact. 'From the sales data, the sales of the products fell by 5% during the same period, and the sales volume dropped by 10%, but the overall market share increased. 'But at the same time, we also saw that the protected houses, Policies such as low-rent housing, engineering, retail, and dressing will also show signs of a steady recovery. I believe that there will be a slight rebound in 2019.
Multi-channel expansion to seize offline traffic
As online traffic dividends disappear, traditional home appliance manufacturers are beginning to seek offline, or channel integration, or cross-border marketing. The United States has a deep feeling, 'Compared with last year, including Jingdong, Tmall and other flagship stores, are maintaining a Stable growth, but there has been no surge in the previous two years. 'Zhao Wei told reporters.
To this end, on the basis of maintaining the layout of traditional channels such as Dazhong, Gome, Suning and other large chain stores, as well as brand stores, Midea will also take the initiative to attack the pre-installation market. It is reported that the industry peak, grab factories and other home improvement. The platform has already cooperated deeply with the kitchen and bathroom of the United States. 'Brand promotion is one aspect, and we directly connect with the foreman to guide the terminal consumption through them. ' In addition, the United States will increase the multi-channel expansion and layout: Direct O2O, commercial, engineering, government, cross-border cooperation with chain home and I love my family.
Consumer-centric, improving product and service quality
Along with the overall improvement of China's economic level, people have more money to pay for higher quality of life. How do consumers satisfy their longing for a better life? This has to return to the essence of business management, good products and good service.
Compared with other water heater products, what is the difference in competitive advantage of the United States? First, Mr. Zhao mentioned the business philosophy of the United States, 'We have always followed the corporate philosophy of people-oriented and technological innovation'. For this reason, in product research and development, the United States does not hesitate to invest. A lot of money and talent.
Sina Home has learned that as the Group's innovation engine, the central industry leader 76 people, can be described as Crouching Tiger, Hidden Dragon. In addition, the direction of product development is also more and more biased C2B, starting from customer demand, 'previously from the factory to produce products to Customers, now we will conduct market research and customize products according to customer needs. '
Talking about the future, youthfulness and intelligence are two major directions. 'The future will be more than just a water heater. All the products of the United States will be opened up. It can be operated wirelessly through mobile phones and integrated into the daily life of consumers. Products will naturally emerge.'