According to media reports that Huawei has reset the television project team, the television project team has begun to find people, Huawei is also working with panel companies to discuss cooperation, and Huawei Consumer BG CEO Yu said Huawei's consumer business of the new strategy, "the whole scene intelligent living ecological strategy" also needs television this product,
All indications are that it will enter the television industry.
The rise of domestic TV brand promotes the development of domestic chip enterprises
China is already the world's largest television market, in 2017 China TV sales reached 47.52 million units, accounting for more than 20% of global television sales, in the world's largest market bred a number of domestic television brands, of which Tcl, Hisense has ranked among the top four in the world, ranked third, fourth. The rise of Chinese TV enterprises provides the opportunity for the development of Chinese chip enterprises, it is understood that before 2010, foreign chip companies accounted for China's TV chip market share of more than 90%, then China's chip enterprises gradually rise, accounted for a continuous increase, to 2017 domestic chip accounted for the domestic TV chip market share has reached about 60%
. Huawei HiSilicon is among the biggest winners, with about 30% per cent of the market in the domestic TV chip market. Huawei HiSilicon can have such achievements and its technical advantages have a great relationship, it is the most powerful enterprises in the domestic chip enterprises, the early through for their own communications equipment to provide chips gradually their own chip enterprises Huawei development and growth, Since 2011 and through mutual support with their mobile phone business to promote Huawei HiSilicon continue to grow, today's Huawei HiSilicon has involved in communications equipment, mobile phones, video, television and other chip industries, according to the IC Insights released data show that Huawei HiSilicon has become the world's seventh largest chip involved in enterprises,
is the highest in the domestic chip enterprises ranked. In addition to Huawei HiSilicon, domestic TV companies are also developing their own chips, including Hisense, Haier and so on in this respect has made certain achievements. 2005 Hisense Research and Development of its own ' letter core ', 2015 it also developed a quality engine chip, to become the world's three have a quality chip development capabilities of one of the television companies, Haier in 2000 set up two IC companies,
Beijing Haier Integrated Circuit Design Co., Ltd. has developed China's first fully independent intellectual property rights of digital TV decoder chip, and then formed its own series of Patriot TV chip.
Huawei enters TV industry or causes domestic TV companies to give up its chips Huawei HiSilicon's mobile phone chip technology has a prominent technical advantage, its CPU, baseband performance, etc. are close to the phone chip boss Qualcomm, so far its mobile phone chips only their own mobile phone use.
One reason Huawei HiSilicon's phone chips are not being used by other handset companies is because other handset companies are worried about competing with Huawei's handsets, apparently not wanting to support their rivals. If Huawei enters the television industry, the same domestic TV companies would probably abandon Huawei's HiSilicon TV chips and switch to other chip companies ' products, because if they continue to use Huawei's HiSilicon chips, they could cause their product development to be known to Huawei, which would help Huawei's television business compete with them,
This is clearly what they do not want to see. In the smartphone industry, Samsung used to design and OEM phone processors for Apple in the early days, after Apple began to develop its own mobile phone processor or Samsung Foundry, rumors that Samsung learned that some of Apple's technology and trade secrets to help its mobile business development, Apple since the A10 processor has been only to the TSMC foundry,
Even though Samsung has failed to redeem Apple for its price concessions and more thoughtful services, it is evident that its competitors are attaching great importance to their own technology and business secrets, as is the case for domestic television companies. If domestic TV companies give up Huawei's HiSilicon chip, the beneficiaries will be MediaTek, China's Taiwan, and the Morningstar takeover is the king of China's TV chip market, with the 2013 Morning star holding as much as 65% of China's LCD TV's main chip market, with MediaTek having a market share of 15% per cent, Both accounted for nearly 80% per cent of the market, but their share of the market has gradually slipped since then. 2012 MediaTek launched a takeover of Morningstar, by the time the acquisition was completed early this year, the share of MediaTek and Morningstar in China's TV chip market has slipped as the Chinese chip companies rose, and in the first half of last year they have fallen below 50% per cent of the market for LCD TVs in the mainland,
Crowding out their market share is undoubtedly Huawei HiSilicon and domestic TV companies developed by their own TV chip. Therefore, the author believes that if Huawei HiSilicon into the television industry, domestic TV companies are very likely to give up its TV chips, they or again to increase the purchase of MediaTek's TV chips, or to increase efforts to develop their own TV chips.