Accelerated shuffling of the smart phone market for the second and third line of mobile phone brand pressure is self-evident, Li Kaixin can do is to stabilize the disk, looking forward to the opportunity to break through.
As the past 'Huawei veterans', now the head of the 360 mobile phone, this half year for Li Kaixin, it is not easy, except for the rumors of leaving the company, the news of the merger of 360 mobile phone and hammer technology is also there. Outgoing. 'If you merge, everyone will imagine that I will leave. This is not the case. ' Li Kaixin said.
At the new product launch on the 21st, Li Kaixin said in an interview with the media including the First Financial News that the contact with the hammer is more about the 360 Group's business cooperation with Hammer. The merger of the two companies is not simple. Arithmetic questions, involving non-technical things such as culture. 'The merger of two departments within an enterprise is not easy, let alone two companies. Although the external environment is not good, I don't think there will be more second- and third-line brands this year. Merger. '
As for the performance of current mobile phone products, Li Kaixin said that 'the boss can't say that he is very satisfied, but overall it is more recognized'.
Li Kaixin’s boss refers to Zhou Hongyi, the founder of 360. From doing anti-virus software to doing search engines to making mobile phones, Zhou Hongyi has been called the “warrior” by the outside world. Although he has experienced failure, he decided to fight again. But for the mobile phone industry, where the window of opportunity is shrinking, it is not so easy for 360 phones to achieve real success.
Keep users
From the 'love at first sight' in Dongguan to Cool's 'marriage', and then to LeTV's 'insert', and finally and Cool chose 'breakup', and then to the self-reliant portal, the 360 mobile phone has gone through three years.
'I am a little self-willed. Every time I can hear a certain industry, I said that the market pattern of certain market has been fixed, everyone should not come in, I am the first, he is the second, no third, fourth. A company with a surname of N said that a company with a surname of M said it, but it was defeated by the company with surname A. I want to make a mobile phone as long as it is done well, never too late. ' Zhou Hongyi once said.
But now he is more willing to be an audience under the audience. More product execution level is given to the old man Li Kaixin, who has been immersed in the mobile phone industry for a long time.
'The boss’s expectations for the company are definitely better. I hope to achieve this level of Huawei and OPPO. Otherwise, he will not be a mobile phone. 'Li Kaixin told reporters that he hopes that based on the 5 million shipments in 2017, 2018 Can achieve 10% to 20% growth.
The '360 mobile phone has been in the past three years, and now the sales of 360 mobile phones have increased by 50% year-on-year. Among them, in the Jingdong 6.18 event, the N6 Pro won the top four of the price, while the 360 mobile phone other models in Jingdong users. The favorable rate is above 98%. 'Li Kaixin said that this score is not bad, especially the mobile phone praise rate is 98%, he said that even the OV's main model's favorable rate is like this. 'This shows the user to us. Recognition is improving.'
And retaining users is what Li Kaixin is most valued now.
For the big environment of the mobile phone industry, he thinks this year is even worse than last year. He said that the price war is not only in the thousand yuan machine, every gear is happening. 'Now the number of users is the most important to me, I To ensure growth, after all, some manufacturers are disappearing. We have to seize the customers lost by other manufacturers and become our customers. Compared with the head enterprises, we have different demands for profits. I don’t have to make a lot of money.
'Bao group heating' is not simple arithmetic
At the press conference on August 20th, Hammer Technology CEO Luo Yonghao said that he did not expect the decline of mobile phones to come so early. And a few months ago, the hammer and 360 'merger' gossip spread in the mobile phone industry.
Li Kaixin and Wu Dezhou, vice president of Hammer Technology, had previously been Huawei veterans. Nowadays, the mobile phone market is accelerating the reshuffle, and it is reasonable to hold a group between small manufacturers.
However, the news of the merger has not yet landed. The merger of 360 mobile phone and hammer technology has been discussed, and the rumors that Li Kaixin will leave the company have been heard.
'When the old week gives up the mobile phone business, what are we busy with?!' Li Kaixin said. Although he still has a gap between the development of mobile phone products and Zhou Hongyi’s expectation of 'solving the problem of the mobile Internet side', 360 still has hope. Break through in the second and third line brands.
He said that although the T-shaped structure is formed, the 360 mobile phone will not have a particularly big ambition in the next two years. If we formulate a 'small goal', that is, we have to do the 'I' word in 'T'. vanguard.
From the two new products on the August 21 conference - N7 Pro, N7 Lite, 360 mobile phones will continue to be safe, cost-effective as the power of the 360 mobile phone brand in the market.
'Our security is divided into two categories. One is that in the past, everyone understands that it is more focused on enterprise classes, to B-type security, this direction is also going, it is a customized route. The other is for ordinary users. Safety in the use of concerns is a must for us. ' Li Kaixin said.
However, 10 million shipments can only be said to be 'live' for 360 mobile phones. To realize the dream of being a mobile Internet portal or supporting 360 intelligent hardware services, Zhou Hongyi still needs to wait.