On August 17, 2018, the quality improvement of the water heater industry sponsored by the China Quality Miles Promotion Association was successfully held in Dazhong Electric (Central TV Tower). Wanhe Electric won the title of brand in the field of water heaters, Guangdong Wan Kong Fanlei, general manager of Beijing Branch of New Electric Co., Ltd., took the award as a representative of the company, and accepted the reporter's interview on the development direction of the water heater field before the meeting.
Under the change of the environment, Wanhe will focus on upgrading its products.
In the first half of 2018, affected by the market environment such as the property market regulation policy, the entire water heater industry faced a slowdown or even a decline in growth.
Kong Fanlei said that because the water heater industry is closely related to the decoration of the home, if the property market turnover is relatively low, then the entire market will certainly be affected. Take Beijing as an example, Beijing has a real estate transaction record since 2005, the first half of this year Beijing's new home transaction volume (excluding policy housing) has only 8,000 sets, which is the lowest since the transaction record. The current real estate market is the stock market, plus the government's second-hand housing transaction control, non-capital functions, etc. Both have led to changes in the capacity of the Beijing market.
Therefore, in the case that the whole market cake is so big, if the water heater brand wants to increase market share, it can only upgrade through the product. Wanhe is also actively responding to this change, and launched a series of new products, through the improvement of its own product service. Compete for more market share.
Under the intelligent trend of water heaters, more than one warmth
So what is the core selling point of Wanhe in the newly launched series?
With the upgrade of consumption, more and more customers are paying attention to this part of intelligence. This is also the trend. Water heater products should be developed to high-end. One of the important points of high-end is intelligent, so Wanhe is the leader of the gas industry. In addition, we must follow this trend, and we must lead this trend. In fact, some of the most important products listed by Wanhe are based on this feature. For example, we are now listing the new L8, both in appearance and in functional configuration. High-performance one-piece, in addition to zero cold water, carbon and nitrogen double-proof, non-inductive temperature control, this product can also be connected to the Tmall Elf. In addition, Wanhe has cooperated with Bosch now, Bosch has its own unique algorithm for intelligence. After the cooperation between Wanhe and Bosch, the L8 product has also introduced a self-learning function. Unlike the previous one, it can only record the water habits of a family member. This product can simultaneously record the water habits of different family members and correct them through constant adjustment. Finally, you can reach the water needs of each family member completely. ' Kong Fanlei mentioned.
When it comes to intelligence, Kong Fanlei even said that technology has developed to the present. Many times, we are easily tired by intelligence. We believe that mobile control is all about intelligence. But Wanhe’s intelligence is more hopeful through careful study of the real needs of consumers. Really transform intelligence into warmth for consumers.
Wanhe's 'more warmth function' is a good interpretation of this concept. The main performance of this function is that the temperature of the water heater is increased by one degree after the first ten seconds of the water heater. This design is mainly to eliminate The temperature of the human body feels the temperature difference caused by the flushing process, so that the user feels the temperature is consistent. Such intelligent design is often closer to the real needs of consumers than the Wi-Fi mobile phone control.
The homogenization of the market is the biggest development direction of Wanhe. The intelligent integrated hot water system with multiple energy complements the heat and electricity. Although it has not entered the Chinese family for a long time, it has experienced the introduction period of the 1980s and the rapid development in the 1990s. During the development period, the stable growth period after 2000, at present, the water heater market has become mature. The problem that comes with the maturity is homogenization. In the face of this problem, Wanhe said that the biggest development direction will be more A complementary integrated intelligent hot water system.
'In terms of a pure product function, it may have encountered certain bottlenecks, such as the intelligent problem of water heaters, such as zero cold water. But there is still a lot of room for development, such as setting a family scene, I After half an hour, I want to take a bath after going home. To achieve this function, I need home integration. WIFI connects the whole family's faucet to the home intelligent system, opens the faucet in advance, and then releases the hot water. When I go home, there is just a suitable one. Temperature bathing, home integration is definitely a future development trend. So for Wanhe, the biggest development direction in the future will also be the development of intelligent integrated hot water systems that complement each other. ' Kong Fanlei said.
Now the whole consumer trend is generally high-end, more comfortable, smarter, more energy-efficient, healthier, and integrated. The bathing function is a basic function for the water heater, but it is by no means the only function. The future test of the water heater will be More is the test of the home property - whether it can cooperate with the whole home decoration, whether it can cooperate with the entire home appliance system, it will be this industry