On August 16th, TCL Electronics and real estate leader Sunshine 100 Real Estate Group officially signed a strategic cooperation agreement in the "Time and Space Art - Floating Window Full Scene TV New Product Launch Conference", which will fully introduce the Living Window floating window in the Himalayan shared apartment. Full scene TV and TCL smart home system, together to create a future smart life model. In addition, the two sides will innovate and practice, set up a joint venture company, transform and upgrade to operation service providers and eco-product service providers, realize product platform operation, and open different depths of business. Alliance new journey.
TCL Group Senior Vice President, TCL Electronics CEO Wang Cheng, Sunshine 100 Real Estate Group Chairman Yi Xiaodi signed an agreement on behalf of both parties. TCL Group Vice President, TCL Electronics CFO Wang Wei, TCL Electronic Products Center General Manager and Smart Home Business Center Manager Zhang Shaoyong, Vice Chairman of Sunshine 100 Real Estate Group Fan Xiaochong, Sunshine 100 Real Estate Group CFO Chen Shengjie attended and witnessed the signing ceremony.
At the signing ceremony, the two parties announced that Living Window has fully entered more than 100,000 high-end apartments in the Sunshine. The two sides will also set up a joint venture to build another new species, the Himalayan high-end apartment complex, to jointly operate smart homes and even smart communities to explore together. New business model.
New species meet new species TCL layout shares smart apartment operations
TCL Electronics, Sunshine 100 plans to achieve multi-dimensional cooperation through joint ventures: The first is to cooperate to build a high-end member-style management and shared smart apartment with business people as the main customer group; the second is product cooperation, the Himalayan apartment developed by Sunshine 100 will fully adopt TCL Electronics The overall intelligent AI home products, including smart items, smart home system, smart community platform services, etc.; the third is customer cooperation, the two sides choose the Himalayan apartment by investment or lease as the first choice for business travel of both parties, and fully Use the influence of both brands to broaden the source of customers for the apartment; the fourth is to leverage the brand and promotion advantages of both parties to continuously input the development momentum for the joint venture company.
This cooperation will give full play to their respective resources and advantages. The original high-end long-term rental Himalayan apartment is equipped with TCL electronic complete smart home system, upgraded to share smart apartment. The two sides jointly operate the apartment, with high-end membership management, is the first in China. Officially located smart home apartment.
As a new high-end product line of Sunshine 100, Himalayan Shared Smart Apartment is a differentiated product tailored for global mobile business travellers. By creating a member club-style cultural social platform, it will lead the new way of AI life in the future.
TCL Electronics CEO Wang Cheng said that in the future, the two sides will jointly operate smart homes, smart communities, and explore new business models. XESS floating window full scene TV as a new species in the TV field, together with the high-end shared apartment of the new species Himalayan, Will produce a chemical reaction to jointly create a new business model and lifestyle.
This time, TCL upgraded the high-end brand XESS in the focus of brand portfolio, providing consumers with more intelligent product ecology and leading interactive scene experience, bringing a full range of lifestyle and style enhancement to high-end consumers who pursue quality of life. The window full scene TV is the first product of the XESS high-end brand. With four artistic appearances and diversified use scenes, the whole scene is integrated into the family life, which breaks people's imagination of the existing TV.
Floating window full scene TV on the one hand through the groundbreaking aesthetic style design, breaking the traditional need to home TV background wall to set off the TV. With the built-in rich contextual content and art, music, travel resources, let the TV subtly become home aesthetics And the window of family aesthetic upgrade. On the other hand, this product is also the entrance to the whole family scene, including parent-child companionship, aesthetic companionship, life steward, entertainment companion and other companion scenes, so that TV can become an emotional connection between family members. The core of home device connectivity in smart home life. The presence of this floating window full TV will help provide Himalayan apartment customers with a smarter home life experience and attract more quality customers.
'User Flywheel' empowers diversified business development to create a future smart life model
The cooperation between TCL Electronics and Sunshine 100 is no longer based on sales, but based on the experience and emotional needs of consumers, putting solutions in different scenarios in the first place. Under the general trend of consumption upgrade, enterprise level Services are showing an 'exponential' detonation growth, more and more brands tend to use the consumer experience, with real feelings as an important or even the only basis for value, based on this, technical scenes are integrated to provide better services. .
This year, ServiceNow surpassed Amazon and Microsoft to become the number one in the list of US innovative companies. According to relevant information, a series of cloud services, such as WeChat, Stud, Teambition, etc., are also showing more and more in China. People's business infrastructure capabilities. There is a common logic behind this, that is, user experience and services. In addition to innovative services on the hardware, based on the user experience, more and more companies share and implement spatialization and scenario. , the connection of the user's mind.
Wu Sheng, the founder of the scene lab, defined this phenomenon as 'user flywheel'. He believes that users let the enterprise continue to achieve and grow. It is the iterative ability of users to form the enterprise itself, and it is also the process that users are urging us to see. Remodeling. '
'The home appliance industry is entering the intelligent, after the Internet era, the industry category and other industries cross-infiltrate, can be extended to the Internet, big data, cloud computing, Internet of Things, smart home, smart community and other fields,' Wang Cheng further said, 'home appliances Vendors and real estate companies accelerate the integration of scenarios, not only the sales and placement of smart home appliances, but also the collision of different scenarios.
Yi Xiaodi, Chairman of Sunshine 100, pointed out that the real estate industry has gone from the era of rapid development and expansion to the experience of satisfying customers' new needs. The cross-border cooperation between the two sides hopes to integrate resources and build a comprehensive operation service platform to meet the high quality service standards. Improve the service quality and management level of operational users.
The TCL Electronics and Sunshine 100 cooperate to create an open platform for high-quality living content, broadly link the head resources, and maintain a high degree of forward-looking in the format ratio. It is a prerequisite for maintaining a leading position in the post-operation.
The future can be foreseen, users and enterprises, are close friends, 'You are good to me, I am better for you.' TCL and Sunshine 100 work together to build a user-wide service ecosystem, let users experience social sharing and forwarding Content, become a case and recommendation, we are optimistic to see.
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