Liftoff is an overseas research organization specializing in the mobile game market. The mobile game market can often be explored from a different perspective. Recently, Liftoff released a marketing report showing that female users make in-app purchases in mobile games. The probability is 79% higher than male users.
The report points out that although the application installed by female users costs $0.18 more than male users, a careful examination of the conversion rate reveals that women are actually the most valuable gamers. The report studied June 2017 to 2018 5 Data collected from 350 applications during the month showed that female users' in-app purchases almost doubled compared to 2016-2017. These results and similar past research may prompt application developers to start Customized more apps for women, such as puzzle games and games recommended by mouth.
In addition to this insight, the Liftoff report also pointed out that iOS gamers are more expensive to install apps and make in-app purchases than Android players. But once you are sure, gamers on iOS tend to spend more money on in-app purchases. Even so, as the Android mobile market is rapidly expanding and about 1.5 million new devices are activated every day, developers will still focus on both platforms.
Finally, the report also analyzes mobile game data in various regions of the world as follows. In-game purchases in most parts of Asia are rapidly shrinking, while markets in Russia, Europe, the Middle East and Africa are becoming more attractive. .
