On August 21, Changhong held a press conference in Nanjing to launch 4K laser TV new products C5U, C7UG. One-time release of two new 4K products, which is the first case in the laser TV industry, with 18 years of technology accumulation in the field of laser display And innovation, Changhong began to bring users into the era of 4K laser TV. At the new product launch, Deng Xiaobing, general manager of Changhong Multimedia Industry China Marketing Center and Wang Dong, president of Suning Retail Group, and Black Power, respectively, reached a 'laser strategy on behalf of Changhong and Suning respectively. The main push 'cooperation, through the retail channel, accelerate 4K laser TV into the ordinary user family. At the same time, Changhong Inter Milan jointly launched a customized version of LCD TV 55X9S simultaneous sales.
Demand for laser TV has soared, Changhong takes you into the 4K era
'The good day of laser TV has arrived', Fan Zhijun, vice president of Suning Retail Group, said. Industry monitoring data shows that the color TV consumption upgrade has been improved in the high-end product share this year. In the first half of 2018, the scale of laser TV increased by 241.5% year-on-year. The highest level in history, half-year sales results exceeded the total amount of last year. At the same time, the scale of 4K TV also achieved a year-on-year increase of 25.4%.
It is under such a general trend of consumption that Changhong closely follows the market demand and pushes for new 4K laser TV products. Deng Xinqun, chief technology officer of Changhong Laser Display Technology Co., Ltd., said that Changhong has 18 years of technology precipitation on the laser display and continues to innovate independently. It has certain advantages in optical engine, dissipating spot and light effect technology. It has long been a research and development of three-color laser display products representing the highest display level in the industry, and released the world's first laser display optical screen spontaneously. Sound system.
According to Pu Jianchao, deputy general manager of China Marketing Center of Changhong Multimedia Industry Co., Ltd., the Changhong CHiQ Laser TV 4K new C5U has the first projection ratio of 0.21:1 in the industry, which can project a larger size at a shorter distance from the screen. The brightness of a new C7UG reaches 400 nits, even more than ordinary LED TVs, which greatly reduces the impact of ambient light on the screen display. It is reported that Changhong CHiQ laser TV 4K new product 80C5U market price is 19997 yuan; 90C5U is 29997 yuan.
According to the product information provided at the press conference, Changhong Laser TV C5U and C7U all passed the 4K resolution evaluation of the authoritative organization China Electronics Technology Standardization Research Institute. They performed well in the main image quality indicators, and the brightness, contrast and gamut coverage reached Laser TV technical specification "A + grade standard.
In the view of Zeng Mingyuan, who has been in the home video industry for 15 years, in terms of image quality, regardless of the definition or the richness of color, laser TV is close to the true color of things, and the sound effect is comparable to the cinema level. Taken together, laser display technology has surpassed or even surpassed current LEDs, OLEDs.
Inter Milan Football Club, Belgium national football team double blessing, Changhong - Inter Milan custom version 55X9S debut
At the press conference, Teng Guangsheng, general manager of Changhong Multimedia Industry Co., Ltd., accompanied the Belgian national team jersey, Liu Jun, vice president of Suning Sports, and Inter Milan's new home jersey, exchange ceremony, which indicated that Changhong Inter Milan customized version of the TV 55X9S was officially released.
Since 2018, Changhong has frequently cross-border sports, fashion, and full of marketing vitality. After the listing of Swarovski fashion TV Q5R, the brand signed the Belgian national team, Changhong Sports Marketing will be the next city, the main push Inter Milan customized version of the TV 55X9S. This new product has a 7.8mm ultra-thin fashion body, with the current mainstream configuration, first-class picture quality, but also equipped with Changhong's unique AI3.0 artificial intelligence, easy to enjoy the wonderful football feast.
According to Pu Jianchao, Changhong Inter Milan customized version of the TV 55X9S will be exclusively sold in the Suning channel. In addition, he also revealed that this year coincides with the 60th anniversary of Changhong, as the most popular home appliance for the benefit of the 'Jiuchao inside purchase' Startup, two-section linkage, Changhong will also bring more affordable purchase cash red packets to consumers.
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