From the Ministry of Public Security to understand that, according to statistics show that the first half of 2018, the National car ownership of 229 million vehicles, 2018 the first half of the new registered car up to 13.81 million vehicles. The development potential of the automobile service industry as a market segment is very big, but business is not good, how to get out of the predicament?
In the 2018, where should the auto market develop? Auto Repair Plant If you want to change the status quo, to achieve profitability, we must break through themselves, improve themselves.
You can start with the following 6 aspects:
1, change the idea A practitioner more than 30 years of auto repair experts frankly, auto repair just started, a lot of auto repair boss to use consumers do not understand, did not have to do, earned money. For example, is clearly a plug off, causing the engine does not fire, Leng and the customer said that the computer is broken, then it is imported cars, many people do not understand, so according to change the computer 30,000, the actual is to press the plug so simple. The old experts warn us that we must not do so now.
Good faith is very important, this is the whole automobile repair industry needs self-discipline, the credibility of the problem has become a major obstacle to the development of the automobile repair.
2, learn more, keep improving Auto Repair Factory boss only continuous learning, change the pattern, improve themselves, in order to change the enterprise.
Learn from your peers, learn from your predecessors, and even excel in other areas of entrepreneurship learning management, finance, corporate strategy, marketing expertise, clean up the management of the repair shop, with the objectives and data to monitor the operation of the repair shop.
3, the establishment of enterprise talent training System Many steam repair plants do not have a sound management system and system. For example, clear job responsibilities, appropriate incentive and evaluation system, training mechanism, learning mechanism, promotion mechanism, etc. Companies can retain talent, to reduce costs, to retain customers a great help. Auto Repair Factory can be in the name of the enterprise, monthly to the parents of employees to send pensions, each old person hundreds of yuan, performance good many send, this is a great consolation to both the staff and the parents.
At the same time can also establish a sound training promotion mechanism, so that every employee has to fully improve the opportunities for learning, both the staff of their own skills, but also the highest return on the investment enterprises.
4, Improve brand awareness The lack of brand awareness is a common problem for the owners of automobile repair factories. A lot of car repair factory originally depend on the relation to take the government's vehicle, now rely on the boss personal charm or spell price. Only the brand can let the enterprise get rid of low price competition, profit meager mire.
Brand operation, not only can improve corporate profits, reduce customer churn, but also conducive to long-term development of enterprises.
5, learn to read the report
As the boss, the enterprise can not pay to the end of the year to know, to the financial analysis, comparison, timely detection and adjustment of enterprise problems, to constantly adjust the business thinking and development strategy, in order to make the enterprise in a profitable state.
6, learn customer analysis and management Many enterprises do not have customer management files, there is no customer service system, so customers lose serious. Customer analysis and management is a learning, only effective management of customers, can develop customer's consumption potential, cultivate customer loyalty.
