'Don't call for long live, don't need it.'
This is the attitude of Luo Yonghao to the expression of hammer powder on the spot when there is a problem in the demonstration session.
After experiencing the most embarrassing press conference in the history of hammer technology, Luo Yonghao, the first time to 're-come', obviously has to be confident. When a hammer hammer shouted 'I love you', Luo Yonghao also took ' I also love everyone' as a response.
Although the products are mixed, there is no doubt that the hammer may be the strongest domestic smartphone manufacturer at the press conference's 'box office appeal'. The enthusiasm of the hammer powder on the spot is enough to make the 'tired middle-aged man' Luo Yonghao Happy.
However, after going through the trough of TNT's public opinion, the hammer can be made, and the product has to be spoken.
The protagonist of being robbed, is still a cost-effective weapon
The nominal protagonist of this conference is the Nut Pro 2s. Of course, according to the consistent style of Hammer Technology, its plays are not too many.
Like all products with the suffix 'S', the nut Pro 2s is just a 'half-generation upgrade', the appearance changes little, and the performance is steadily upgraded. In terms of appearance, the most obvious upgrade is to remove the signature 'fine red line', Luo Yonghao This is because Pro 2s has become thinner and does not require thin lines. Of course, we all understand that this is done to compromise the public. Luo Yonghao himself said that the thin red line is a controversial design.
There are four kinds of color matching, in addition to black and white, there are 'Hyun Sang' of 'Hyun Sang' and 'Hyun Red' of 'Ming Sao'. In the previous aesthetic system of Luo Yonghao, 'Sao' and 'Hyunguang' It will never appear in Keynote and products.
The most obvious upgrades are the processor and the camera. The addition of the Snapdragon 710 and IMX 363 makes this phone worthy of the 'S' name. In addition, it also brings 2K output, linear motor, dual MIMO. Upgrade of features such as antennas. In addition, the thickness is a little thinner, the battery is a little bigger, etc. It is also routinely updated.
The 4+64 version is 1798 yuan, the 6+64G version is 1998 yuan, and the Meizu 16 uses the difference of one dollar 'sniper' millet 8, the nut Pro 2s is also cheaper than the Xiaolong 8SE which is the same as the Xiaolong 710 processor. (Same version), which also means that the Nut Pro 2s still has a fairly high cost performance. Luo Yonghao himself said that the 'steady' nut Pro 2 is the most contributor to the history of hammer technology, and 2s hopes to continue the explosion of the predecessors. Potential.
Of course, at the launch of Hammer Technology, the length of the software part is always much longer than the hardware part. This time is no exception. In more than an hour, Luo Yonghao mainly introduced the following three functions.
TNT: Don't 10,000, send you white.
At the time of TNT's release, because of the gap between the high price and the backward 'productivity', Hammer Technology became the object of being ridiculed. Even the orders were too small, and the foundry gave up the news of production. Luo Yonghao was also in the press conference. It is said that TNT is indeed delayed (shipped), congratulations to you (hammer black).
The scene did not bring a new version of the progress and demonstration, although Luo Yonghao is still full of hope for TNT. At the press conference he has been trying to eliminate people's misunderstanding: the so-called TNT is not that million display, but ' To build a system that replaces PC MAC with a mobile phone', any monitor can be used as long as it is connected to a mobile phone.
That is to say, the function of 'TNT' is 'white delivery'. For this reason, Luo Yonghao even took out the price of 999, which is not a demonstration of the 'enough force' display from the fight.
For a white, and you may not be able to use the function, it seems that should not be too demanding; but we also know that TNT is so criticized because of Luo Yonghao's 'old fault': words are too full .
In short, hammer technology has optimized time, in order to round the cow X that you have blown, just do it.
Bullet SMS: Very fast, then?
Luo Yonghao’s function of displaying his own work has always been worthy of the words of beauty. When introducing bullet messages, 'If you used it, you will be forced' 'Who knows who' 'You never thought about it, Instant Communication applications can also be improved in such an efficient way as the description is not endless.
However, the reality is that the presentation of bullet SMS is the lowest point of the audience at the conference, even more so than when it introduces a design that has hardly changed.
The reason is simple, people don't know why they need such an application.
In Luo Yonghao's vision, bullet SMS is an unprecedented efficiency improvement for IM (instant messaging) applications, through which you can communicate more easily and quickly, what WeChat, WhatsApp should be thrown into the garbage Dross.
From the live demonstration, some functions of bullet SMS are still somewhat interesting, such as retaining historical avatars, quick reply in the list interface, etc. In addition, bullet SMS can also read the address book, and has been sent in the form of SMS to communicate with non-friends. Even joined the stranger's social function, becoming the first platform for hammer powder communication.
Bullet SMS is like a hybrid of 'WeChat' + 'Fetion' + 'Mo Mo'. It is more efficient (at least seems to be) than WeChat, more 'modern' than Fetion, and more 'precise' than Momo.
But the cruel reality is that people don't need another WeChat, even if its interaction is more efficient. The core competitiveness of instant messaging applications is the relationship chain. When the relationship chain is formed, the cost of migration will be very high. If anyone uses Bullet SMS sent me a message, I will only return his five words: 'WeChat said.'
Bullet SMS will be an embarrassing product in a short time. It is more like an outlet for Luo Yonghao's dissatisfaction with the global popular IM applications such as WeChat and Line.
Infinite screen: not a substitute, but a coexistence
This is the most successful function in the live demonstration. When the picture of 'Qingming Shanghe Tu' slowly unfolds, the hammers cheers up to the highest decibel.
In short, the 'infinite screen' is an interactive way of extending the border of the screen and positioning it through the gyroscope. And Google Earth, a popular 3D panoramic photo of Weibo, and the PS4 typing by the handle gyroscope. Equal is the same.
For the original intention of launching this function, Luo Yonghao explained that 'it is to solve the contradiction between screen size and grip'. This industry has been a pain point for many years, and he thinks that 'Liu Haiping' 'beauty tipping screen' is not the ultimate solution.
The solution for 'Unlimited Screen' is to expand the space inside the screen, so that your mobile phone screen only shows a small part of it. For example, you can switch between mobile phones, select applications, or view maps, panoramic photos by mobile phone.
Is this feature useful? Of course useful, but it does not mean it is 'revolution'.
This is my personal opinion. The reason why Hammer Technology often causes misunderstanding is because the products it demonstrated in the past, whether it is TNT or the 'unlimited screen', because Luo Yonghao’s exaggerated description seems to be completely Instead of the past interactions, either or both; but in reality, their more precise positioning is the coexistence of traditional interactions, or some kind of supplement.
And if you take this into consideration, you will find that these features are quite qualified. TNT does not require you to keep talking, the same 'unlimited screen' does not mean that you have to rely on mobile phones to complete anywhere. Interaction. For example, 'unlimited screen' is quite usable in one-handed operation, whether it is viewing a map or a panoramic picture.
So, it's not a revolutionary product, it's just an extra global feature, it will help you interact more easily in some scenarios, and by the way bring some fun, nothing more.
'They laugh at them, we do ours'
In general, the Pro 2s price/performance ratio remains the same. Just as the predecessor Pro 2 helped the hammer from bankruptcy, the new machine can help the hammer to survive the trough of TNT to a certain extent. Under the premise of guaranteeing such a price, many 'Luo Yonghao' styles The wayward function is only to make friends with him.
Hammer technology is still one of the most concerned manufacturers. After experiencing the low to low level of TNT, the whole team has a kind of calmness of 'death and then life', and the demonstration is more confident. Negative attack, Luo Yonghao also saw more open. He also knows that TNT is such a radical product, it is basically unrealistic to let the masses accept it at once.
'They laugh at them, we do ours.'
At the end of the conference, Luo Yonghao announced the 'thinking no one believes' - research and development of the autonomous system, which is another more difficult challenge.
Although the volume can still be negligible, and bear the 'anonymous' all the year round, Hammer Technology is really trying to do something different from other domestic smartphones, and this has nothing to do with the success or failure of the final result.