On August 20th, China Internet Network Information Center released the 42nd "Statistical Report on the Development of China's Internet Network" in Beijing. The report shows that as of June 30 this year, the number of Internet users in China reached 802 million, of which 788 million mobile phone users, accounting for The ratio is as high as 98.3%.
Internet penetration in the middle-aged population
According to the report, as of June 2018, the number of Internet users in China reached 802 million, with a penetration rate of 57.7%. In the first half of this year, there were 29.68 million new Internet users, an increase of 3.8% compared with the end of 2017. The number of mobile Internet users in China reached 788 million.
In terms of age structure, Chinese netizens are mainly young, young and middle-aged. According to the report, as of June this year, the group of 10 to 39 years old accounted for 70.8% of the total netizens. Among them, the netizens aged 20 to 29 The proportion was the highest, reaching 27.9%. The proportion of middle-aged netizens aged 30 to 49 increased from 36.7% at the end of 2017 to 39.9%, and the penetration of the Internet in the middle-aged population strengthened.
From the perspective of academic structure, the netizens in China are mainly those with secondary education level. As of June this year, the proportion of netizens with junior high school, high school/secondary school/technical school qualifications was 37.7% and 25.1% respectively; they have received college, undergraduate and above education. The proportion of netizens is 10.0% and 10.6% respectively.
In terms of income, the netizen population with a monthly income of 2,000 to 5,000 yuan is relatively high. As of June this year, the monthly income is between 2001 yuan and 3,000 yuan, and the proportion of the group of 3001 yuan to 5,000 yuan is 15.3% and 21.5% respectively.
Online takeaway users reached 364 million
According to the report, the number of online take-out users continues to expand. According to statistics, as of June this year, the number of online take-out users in China reached 364 million, an increase of 6% compared with the end of 2017. Among them, the number of mobile online take-out users reached 344 million, with a growth rate of 6.6. %, the usage ratio reached 43.6%.
Shared travel also ushered in high-speed growth of users. In the first half of 2018, 30.6% of netizens, 43.2% and 37.3% used shared bicycles, booked taxis, and reserved special buses/expresses. The user scale reached 245 million and 346 million respectively. 299 million, an increase of 11%, 20.8% and 26.5% respectively from the end of 2017.
The report shows that online shopping and Internet payment have become an application with a high proportion of Internet users. As of June this year, the proportion of online shopping users and users who use online payment in the total Internet users is 71%.
In terms of Internet finance, the report shows that China's Internet wealth management rate has increased from 16.7% at the end of 2017 to 21% in June 2018, and Internet financial users have increased by 39.74 million, with a half-year growth rate of 30.9%.
Short video applications are rising rapidly
The report also shows that in the first half of this year, the demand for online entertainment market was strong. Among them, short video applications rose rapidly, 74.1% of netizens used short video applications, and the number of users of popular short video applications reached 594 million. In addition, the size of webcast users reached 4.25 billion, a slight increase of 2.94 million compared with the end of last year.
Zeng Yu, director of the China Internet Network Information Center, pointed out that short video, as a three-dimensional information bearing method, is rich in content and interactive, and can satisfy the entertainment needs of netizens and the desire of grassroots to express themselves, attracting users. 2017 Since the beginning of the year, especially during the Spring Festival of 2018, short video applications have rapidly sunk to third and fourth-tier cities, and the scale of users continues to grow.
'But we must also see that as the size of short video users expands and the length of use increases, the speed of manual and technical review cannot keep up with the speed of content distribution. The video content is uncontrollable, and some vulgar, false video content affects the network. Ecology, personalized recommendation algorithms are also prone to user indulging and information in the boudoir. ' He said.