Internet big guy's movement all the people, do not know wife Beauty Liu, regret create Arijakma, family ordinary Ma, next week to return Jia Yue Pavilion. To say most people pay attention to, still have to be the Jia Yue Pavilion of the music view. From the beginning of last year, Jia Yue Pavilion began to explain to various reasons, the delay in the United States do not return, from the once led video phone ' for the dream of suffocation ' spiritual mentor, to now live as a netizen mouth of the jokes.
Recently, the muffled sound of the television show will be ' back to the lake ', this time to the Chinese television market to bring about any changes?
Le vision has worn ' crown ' Music Vision originated in 2004, that year or an Internet video site, in that era, most film and television publishers, investors are not aware of the value of the network copyright, copyright business hungry, copyright is also falling to the bottom, but at that time the Jia Yue Pavilion has a good vision, determined that the music to take the genuine payment route,
The opportunity to buy a large number of films, TV series copyright. The time is 2007 years, radio and television began to overhaul the Internet video industry, the internet video site Copyright war was officially launched, the music network in the previous spent on the copyright money soon to be mentioned, Jia Yue Pavilion Unique vision can be said to help that year's music as a Dodge, and therefore in 2010,
Le Vision Network became the first listed video enterprise. But do video sites rely on copyright and advertising fees to make money is not a long-term solution, Jia Yue Pavilion began to open a new road, relying on the powerful video resources behind, began to do the music video Super TV.
Jia YUE Pavilion TV to price out a bit, the impact of traditional manufacturers, a time in China's television market set off a wave of internet television. From the beginning of the music television, Jia Yue Pavilion began to embark on the ' Le View of the ecological ' road. He, who tasted the sweetness on television, began to lay out plans for mobile phones and cars. Several years polished down, the music view of the ecological circle is not small, from the 2013 video super TV to the 2015 video Super phone, and then to today's super cars, the three terminals almost cover the main application of today's situation.
Its business covers internet video, film and television production distribution, mobile phones, color TV, automobiles and other fields, the powerful combination of various fields, the formation of ecological reverse, a time in the industry, but also for the music to buy a time bomb.
From ' Heroes ' into ' rat ' According to the Jia Yue Pavilion's ' dream ', the ' Le Depending on the ecological ' strategic model should be the real potential stocks, but the problem is that the pace is too big pull to the egg.
In order to wind up in so many areas, there must be a lot of money to go in, especially in industries such as mobile phones and cars, where there is not enough cash flow and a shortage of funds, and the debt crisis can erupt at any time. In the several major ecological environment of music, only the content ecology of the video network is in the profit state, others are in the loss, on the one hand, the performance of the recession, on the other hand is Jia Yue Pavilion constantly crazy exaggerated his ecological circle, the ultimate disaster or fell to the head of the music, despite the company continued to finance, Jia Yue Pavilion constantly pledged the hands of the stake,
Still can not save the dying of the music, the music view also once sank to the bottom. The market capitalisation of Le Video net was once as high as 152.657 billion yuan, at that time as the fifth largest internet company in China, second only to Ali, Tencent, Baidu and Jingdong, now the market value is only 6%. This year, Le Vision of the semi-annual results of the announcement, Lok saw the first half of the loss of 1.11 billion yuan, net assets have been negative. Le Vision is again pushed into the abyss of crisis.
As once the gem, le View of the current situation let people lament unceasingly, now the world of Internet changes too fast, internet business overnight may be from the so-called ' hero ' into ' rat '.
Video TV ' re Out of the lake ' is difficult 2016, the music video television sales up to 6 million units, for a pure Internet brand ' comer ' speaking, this number has been very alarming. But in 2017 years, by the music of the brand influence, music video sales All the way down, fell to 41 units. Despite the frenzied bombing of the negative news, the ambitions of Le Vision have never been hit, just a lot of low-key in the market.
This March, Le Video network revealed that a new generation of music and television research and development near the end of the second half will be available, the quiet of the long time to the music as the "Back to the lake." There is no denying that music has led China's Internet television in the Chinese television market has set off a wave of upsurge. But the dividend period has become the past.
Today's television market has changed dramatically, experienced this year's World Cup of the major traditional manufacturers of the marketing war, the traditional manufacturers to regain the advantage, and the internet manufacturers have frequently burst negative news, consumers on the Internet television loss of confidence, music video is difficult to return to the past glory. Of course, le Vision is not without the opportunity to turn over, in this era of the Internet, television as a terminal in the family, should be with mobile phones, automobiles, home appliances interconnection, to the ecological basis to do a wide range of services, to create an open platform of the intelligent ecological system. At the same time, the music of the gene is the Internet video, should play the strengths of the future focus on the content of work.