From slash-and-burn cultivation, to ploughing cattle, to arable land without cattle, Chinese agriculture has gone through a long evolutionary path. China’s one-off, the Chinese peasant’s arable land without cattle is coming early, that year is 1958. In the year, it was the first tractor produced by China, the year of the birth of the Dongfanghong 54 crawler tractor, which was a full 60 years ago.
From nothing to nothing, from excellent to excellent, from excellent to strong. In the past 60 years, China’s Yituo has been ups and downs, but it has never forgotten its original heart and created the great cause of China’s agricultural machinery industry in the fields.
When the reporter visited China's Yituochang District, he felt that the company's contribution to the construction and development of China's 'three rural' is based on the power of constant change. This is reflected in the transformation of technology and in management. The change is also reflected in the transformation of the system.
Technological change
Since its completion and production, China has been introduced to digest, improve, and invent, innovate. The birth of the first tractor in New China, the first roller and the first military off-road vehicle. For the construction of the R&D system, With the innovation of product technology and the improvement of manufacturing process, China has always attached great importance to it. Taking products as an example, the successful development of power shift tractors and continuously variable heavy-duty tractors has broken the monopoly pattern of foreign agricultural machinery enterprises in this field. For example, the new wheeled tractor intelligent manufacturing plant project that China has been focusing on in recent years has further reduced the labor intensity of workers and improved the efficiency of equipment utilization.
In 2016, China's first national key laboratory for tractor power systems was established in China, further consolidating China's leading position in China's agricultural machinery industry.
Management change
Management change is also an important magic weapon for China to turn to safety when the performance is sluggish. In the early 1980s, the implementation of the household contract responsibility system led to a sharp decline in sales of large crawler tractors. The crisis hit, China’s management team Immediately sent a large team to the countryside to investigate, adjust the product line according to feedback information, the small four-wheel tractor harvested the market welcome. After that, China gradually gradually found the way to reform and dragged on the road of corporate mergers.
In 1997, China once again reached its peak with a sales revenue of 4.33 billion yuan. In the same year, it became the only listed company in China's agricultural machinery enterprises. However, China has been dragging its losses for a long time. China's one-way management clearly understands The reason why there is a large loss is that there is a lack of systematic understanding of how to operate the enterprise under the conditions of market economy. On the basis of the assistance of the consulting institution and its own research, China has dragged out the 'three on the market. Divided into four layers of 'development strategy, and finally turned a profit.
China has been steadily adapting to the requirements of knowledge, technology and service-intensive enterprises, and has vigorously promoted the transformation from low-end manufacturing to high-end manufacturing, from traditional manufacturing to modern manufacturing. Nowadays, it is based on 'polynuclear casting, innovation-driven, development. The set of 'strategic ideas, open the way to become a global agricultural equipment supplier.
Institutional change
The institutional reform is an important guarantee for China's continuous advancement. The reporter learned from the interview that China Yituo insisted on the establishment of a modern enterprise system, focused on the reform of the property rights system, and reformed the labor, personnel and distribution systems. Provided institutional guarantee for the sustainable development of enterprises. As early as 1997, China Yituo successfully listed in Hong Kong.
In 2008, the State-owned Assets Supervision and Administration Commission approved the restructuring plan of SINOMACH and YTO Group. In 2012, China Yituo was officially listed on the Shanghai Stock Exchange, becoming the only agricultural machinery enterprise in China with the 'A+H' listing platform.
Through continuous technology, management and institutional changes, China has been focusing on the core, making it stronger and better, and letting the golden signboard of Dongfanghong shine new light and renew its vitality in the domestic and foreign markets.