The kitchen has gradually become a space for the taste and personality after the living room. In this place where the cooking is displayed, the user not only needs a healthy and smoke-free cooking environment; the cooking needs to be baked and diversified; Tableware 'bowl' If you are new; you need to save space and save money.
Because of this, there is a market for demand, and many representative and highly targeted kitchen appliances have emerged as the times require, opening up new categories of consumption upgrades and becoming the 'new darlings' in the era of consumption upgrade.
Dishwasher, newly taken hot items
These two years in the country, talking about the most popular kitchen good things, the first thing that people think of is the dishwasher.
As a foreign-owned dishwasher, after a round of localization, it is more adaptable to Chinese families in terms of capacity and structure. It not only frees hands, but also removes fruits and vegetables. It can be said that it has both practical functions and health. Cheng. The most important thing is to meet the urgent needs of the younger generation and the middle class to improve the quality of life. This is also the driving force behind the heat of the dishwasher.
According to statistics from third-party data in the market, from January to November 2017, the growth rate of domestic dishwashers in the market grew at a rate of 103% last year, and once again increased by 97%. GFK (China) statistics show In 2017, the retail market for dishwashers is expected to exceed 5 billion yuan.
Compared with the penetration rate of nearly 80% in developed countries in Europe and America, the current penetration rate of large and medium-sized cities in China is less than 5%. For the domestic market with a large base, the growth space that can be released in the future is enough to recreate one. Kitchen electric industry.
Built-in steaming oven, a preferred combination of functional spaces
Embedded kitchen appliances are another popular category after the rise of the kitchen economy. Among them, the embedded steamer oven is the most prominent, becoming the pioneer of embedded kitchen appliances, and the first to enter the Chinese family.
Zhongyikang data show: From January to June 2017, the retail sales of steamed ovens reached 1.17 billion yuan, the growth rate of retail sales was 104.9%, and the retail volume reached 188,000 units. The growth rate of electricity is second only to the embedded dishwasher.
Compared with single-function microwave ovens, kitchen appliances such as ovens, and the emergence of built-in steaming ovens, on the one hand, it has achieved a multi-function, locking food moisture and nutrition; on the other hand, it achieves the largest space utilization required by the whole kitchen. It can be said that the emergence and popularity of embedded kitchen appliances, constantly changing people's lifestyles, allowing consumers to get more forms of cooking fun, these constitute the product logic that can be popular in the country.
Integrated stove, open kitchen preferred
When it comes to the versatile and space-saving features of a machine, it is necessary to mention another kitchen emerging electrical appliance - integrated stove.
With the upgrading of consumption and continuous optimization of products, the integrated stove has not been noticed from the beginning. Now it has developed into a kitchen appliance with various functions such as smoke collecting machine, gas stove, disinfection cabinet, steamer, oven and so on.
Compared with the traditional three-piece set, the integrated suction stove is designed to be closer to the cooktop, so that the soot absorption rate can reach over 95%, which is much higher than the traditional smoke stove, and the side suction and lower row exhaust methods are also more In the environmental protection. Satisfy the current trend of kitchen and electric appliance consumption, the main force of 85, 90 to create an open kitchen decoration trend.
Compared with the embedded steamer, which is one of the 'new darling' appliances, it is a built-in integrated stove product. It has been optimized from the original sterilizer, and has the most popular type of oven. The steamer is integrated with the stove, which is more functional than the embedded appliance.
In 2017, the market for integrated stoves reached 1.5 million units, and the retail sales exceeded 10 billion yuan. Even in the early 2018, when the kitchen appliance market experienced a slowdown in growth, the integrated stoves were still favored by institutions and industry insiders, attracting bosses. The United States' large-scale kitchen appliances and even home appliance companies have entered the market, and the industry has shown great investment and growth potential.
New pet appliances feature assembly, Martians march into modern kitchens
Inventory of the most popular kitchen appliances nowadays, they have in common the convenience of humanity, integrated functionality and meet people's needs for health and environmental protection.
Obviously, companies with these 'new darlings' products will naturally have the preconditions to become the most popular enterprises. Martians are undoubtedly one of the most typical and most competitive enterprises.
First of all, Mars is favored by the industry and consumers in its most advantageous product category, the integrated stove. With the X7 launched in 2012, it is the first to win the German IF Gold Award in the 60 years of the Chinese kitchen appliance industry. The German Red Dot Award product is the most popular 'Machine King' product sold by Mars. On average, 57 out of every 100 integrated stoves sold are contributed by X7.
Secondly, under the aesthetic trend of emphasizing integration and embedded kitchen appliances, Mars pioneered the X2 steamer integrated stove in 2015, which overcomes the use of independent embedded steamer with small capacity and complicated operation. At that time, it opened up another functional new category for the whole integrated stove industry, leading the trend of sub-industry function and structure renewal and iterative upgrade.
At the end of the 2018 semi-annual meeting, the Martians once again carried out product innovations, bringing third-generation dishwashers to Chinese consumers – the integrated dishwasher D7. and the traditional embedded, sink-style dishwasher. In comparison, the third-generation dishwasher structure that has been developed into a Martian for three years is more reasonable and rich in design, fully innovative and integrated into the integration of various kitchen functions.
The new D7 includes dishwasher, disinfection cabinet, vanity cabinet, water softener, residue processor, cupboard, drain basket, cutting table, fruit and vegetable / seafood washing machine, 10 parts of the sink; also has a residue crushing dishwashing system The three world-first core technologies and multi-personalized design of the adsorption double fruit and vegetable purification system and the kitchen integrated cleaning center. The follow-up Martians will continue to introduce waste disposers, water purifiers, embedded ovens and other related categories, and continue to expand. Product advantages.
The advent of the integrated dishwasher is undoubtedly a milestone in the history of Martian development, and as more and more 'new darling' kitchen products enter the kitchen life of the residents, Mars is precisely grasping the trend of the future kitchen development trend. At the same time, it also indicates the strategic plan for marching into the modern kitchen. The Martians have entered a substantial new stage of development.
