Signed popular actress Jiang Xin as the brand image spokesperson, reached a strategic cooperation with Shunfeng warehousing and logistics, took the lead in the high-energy efficiency of the first-class frequency conversion, entered the #超燃联盟# Suning 818 fever shopping festival, this August new air-conditioning at the beginning of the 2019 opening In branding and marketing activities, it shows more richness than in the past. The overall domestic sales of Xinke Air Conditioning in 2018 is 200% growth last year. These are all built in Xinke Air Conditioning 2018 by product upgrade, channel expansion, marketing innovation belt. On the basis of a substantial increase in scale.
Products are the basis for the development of new air conditioning
Ingenuity to make good products
The air-conditioning industry is undergoing subversive changes. Today, with the latest developments in artificial intelligence, voice intelligence, big data, etc., the added value of technology behind air-conditioning is no longer the same as in the past. Its role in family life has been Not only is it so monotonous to regulate indoor air. In the environment where the air-conditioning industry is actively moving towards intelligent development, the market is welcoming a group that is more particular about consumer personalization and quality than before, and they have higher requirements for household air conditioners. Also more detailed.
With the development of Internet+ and the introduction of intelligent technology, more and more humanized, intelligent air-conditioning products will achieve higher quality and performance. Xinke air-conditioning further leads energy-saving and environmental protection, leading intelligent technology innovation, creating a good for consumers Good quality life'.
'Good quality and good life' is the brand concept of Shinco, and the strict quality control system, strong technical platform and rigid quality culture are the strong production quality guarantee of Shinco. The first step of the new section is to establish a strategic alliance with the upstream supply chain. The products are carefully controlled from the input to the output of the product to ensure the reliability of the product. Taking product testing as an example, the new machine testing has a nationally recognized CNAS laboratory, and also has advanced incoming inspection equipment, which can include temperature. Ten extreme experiments, including extremes, humidity limits, voltage limits, and aging limits, escort the quality of incoming materials. At present, Shinco has 13 advanced production lines with a capacity of 5 million sets.
As the basis of all marketing activities, Xinke Air Conditioning adheres to 26 years of ingenuity and insists on product upgrade. In 2018, it hangs up 8 series of new products, 19 styles, 49 basic models, 4 series of new products, 7 styles, 25 foundations. Model, such a rich product lineup, enables Xinke Air Conditioning to compete in all levels of product competition. In terms of functions, such as WeChat intelligent control, intelligent self-cleaning, ECO energy-saving operation, 120V ultra-low voltage start, etc., Xinke air-conditioning products and industry mainstream Connected, comparable to mainstream brands.
Xinke Air Conditioning and SF have reached a strategic cooperation in logistics and delivery with higher efficiency
New team detonation channel
The air-conditioning industry is changing, the channel is changing, and the marketing model is changing. Xinke Air Conditioning has adjusted again in June 2017. The management and marketing team will adjust again. The new air-conditioning will also realize the comprehensive development of the channel and the success of innovative marketing activities.
In the cold year of 2018, Xinke Air Conditioning introduced the domestic marketing elite team headed by Han Yihai, a team that dares to dare to expand, deepen the channels, and finely operate the Jiangsu, Zhejiang and Shanghai markets, strategic layout of Henan, Hebei, Shandong, Anhui, Beijing and other regions. , Hubei, Hunan, Jiangxi, Fujian and other regional markets are gradually getting better and better, and at the same time creating a new terminal SI image standard. In 2018, the sales volume of the new channel air conditioning traditional channel increased by 58%.
On the one hand, Xinke Air Conditioning Co., Ltd. selects innovative agents to cooperate, try new business models, and let Xinke become the agent's own brand; on the other hand, cooperate with professional operators on the premise of perfect products, and arrange e-commerce channels. In 2018, the new air conditioner in the e-commerce system and Suning Tesco, Tmall, Jingdong deep cooperation, online and offline product differentiation operation, e-commerce system troikas go hand in hand, in 2018, the sales of Xinke air-conditioning e-commerce system increased by 157%.
The new retail is a hot word in the past two years. The consumer groups are younger, the consumption channels are diversified, and the consumption mode is facilitated, so that the traditional terminal can not fully meet the consumer demand. Therefore, many innovative marketing methods enter our field of vision, in various brands. It is being put into practice. Originally, the factory was only used as a producer of products. In recent years, factories have concentrated production and marketing resources, and have participated in terminal sales and have been successful in success. This is factory direct sales. Xinke Air Conditioning began to explore new retail areas from factory direct sales. The first factory direct sales on May 20 this year was successful, and accumulated valuable experience for future brand day activities, which also opened a new door for marketing innovation.
The large increase in sales scale is only the most intuitive performance of Shinco Air Conditioning in 2018. The experience of brand power, product strength, channel power and marketing power in this year has become a valuable asset for the future sustainable development of Shinco Air Conditioning. As the industry landscape changes rapidly, Xinke Air Conditioning will continue to accelerate the expansion of channel widening, consolidate the channel base, and flatten some brand channels to give Xinke Air Conditioning more channel space and opportunities. Not long ago, signed the famous movie star Jiang Xin to comprehensively upgrade the brand image of Xinke Air Conditioning, the drama is continuous, the performance is explosive. The table's Jiang Xin's own traffic will attract more users to Xinke, and all of this is based on the quality of Xinke air-conditioning products.
