Galanz high-end kitchen appliances franchise stores in the third and fourth line market | create a one-stop shopping experience

On August 18th, another Galanz kitchen appliance experience store opened in Shanxi. It is understood that Galanz adheres to the brand name of “National Appliance Quality Life”, and Galanz has accelerated the layout of new retail channels in the third and fourth-tier markets in 2018.

The “2018 kitchen and bathroom market mid-inventory” released by Zhongyikang shows that the current domestic kitchen appliance consumption has become a scene of product mix, related, multi-set, and more and more home appliance retailers are getting rid of single product display. And to create a whole kitchen scene.

The newly opened Galanz kitchen appliance store in Shanxi Province is built according to the latest SI image. Whether it is space design or product loading, it is based on the overall layout of the kitchen at home, 'integrated, all-round, experiential' shopping environment, let Consumers fully experience the feeling of being at home during the shopping process.

Although the kitchen appliance industry has its decoration properties, it is vulnerable to real estate fluctuations. However, in recent years, the return of migrant workers has also enhanced the purchasing power of third- and fourth-tier cities, and the consumption situation is better than that of first- and second-tier cities. According to the survey, the third- and fourth-tier markets Nearly 80% of consumers will choose to purchase home appliances through physical stores, while traditional third- and fourth-line urban youths have shown stronger levels of consumer willingness than in the past.

With the upgrading of residents' consumption power, 'high-end' has become a new direction of consumption. Shanxi Yuci franchise stores show Galanz range hoods, dishwashers, embedded micro-steamers, gas stoves, disinfection cabinets, etc. The high-end products also show the overall response of Galanz to the quality consumption of county cities.

In recent years, Galanz kitchen appliances focused on channel sinking. After in-depth market research and user analysis, Galanz has accelerated the construction and upgrading of key county-level city stores across the country. It is understood that Galanz Wisdom Kitchen will also face the national three or four. Line city promotion.

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