(August 18, 2018, Nanjing) How to seal up the freshness of the first time? On August 18th, Bosch Home Appliances and Suning teamed up to bring the mysterious 'Time Capsule' flash shop to Nanjing, so that fresh can wait! At the same time, The two sides officially launched the full-link cooperation, bringing the healthy and light life full scene experience to consumers through Bosch Home Appliances & Suning Super Brand Day. Fresh and interesting scene interaction, high-quality home appliances, convenient shopping experience igniting Suning Appliance 818 fever Festival, a new healthy life waiting for you to open!
Bosch Home Appliances Flash Shop Nanjing Station
Bosch Home Appliances & Suning Full Link Cooperation Launch Ceremony
Bosch Home Appliances has created a fun and predictable 'time capsule' in the flash shop. The function area of the product is built in the capsule, the refrigerator display area, the fresh photo area... The live experience can be in 'healthy life' Take a leisurely stroll in the space and taste the fresh fruits. As a strength to keep fresh, Bosch Vita's fresh-powered multi-door refrigerator attracts the attention of many experienced people. It not only shows the exquisite craftsmanship from Germany from the inside out. The powerful Vital Preservation Pro technology also provides accurate temperature and humidity environment for food storage. It does not freeze at +0°C, which can achieve long-lasting preservation of ingredients, so that fresh can wait for it! Fresh-powered multi-door refrigerators or other 'new hunting species' home appliances, you can also log in to Suning Tesco online for the first time, convenient and efficient.
Bosch Home Appliances 'Time Capsule' Flash Shop
Bosch Vita fresh power multi-door refrigerator
At the event site, Bosch Home Appliances and Suning held the launching ceremony of the full link cooperation. Bosch Home Appliances and Suning jointly launched the Super Brand Day event, linking Suning's Suning Tesco, Suning Polar, Suning Red Kids and other aspects to enhance the consumer experience. Online, the two sides provide consumers with shopping convenience through inter-store chain, buy-and-send interaction, etc. Offline, Bosch refrigerator, Bosch dryers are stationed in Suning's polar shop, Bosch home appliances and Suning are invited to hold famous designers. The Healthy Light Life Sharing Salon, in cooperation with Suning Red Kids, will showcase the balcony space solution for children's play, and carry out the maternal and child exchange meeting... The full link cooperation includes Suning's online and offline all-channel, covering the daily consumption of the whole scene.
'Bosch Appliances is committed to bringing high-quality and healthy living to consumers through innovative technologies and products. At the same time, it constantly optimizes the consumer experience through diversified marketing methods such as flash shops. It is hoped that Suning's fully ecological layout will create a full-scenario interaction for consumers and bring the distance between consumers and products closer. 'Wang Weiqing, senior vice president and chief sales officer of Bosi Household Appliances (China) Co., Ltd. On-site representation.
Mr. Wang Weiqing, Senior Vice President and Chief Sales Officer of Bosi Household Appliances (China) Co., Ltd.
Mr. Fan Zhijun, Vice President of Suning Retail Group, said at the event: 'With the improvement of residents' consumption level, Bosch Home Appliances' products are becoming more and more popular. The concept of healthy life proposed by Suning is also very compatible with the quality life advocated by Suning. The cooperation in the all-ecological link will create a new marketing template for the era of scene interconnection, providing consumers with better products and services.'
Speech by Mr. Fan Zhijun, Vice President of Suning Retail Group
Mr. Wang Weiqing received an interview with the media on the spot.
Today, with all kinds of marketing methods blooming, Bosch Home Appliances keeps advancing with the times and brings many surprises to consumers by upgrading the consumption experience. After the Nanjing Station event, the 'Time Capsule' flash shop will also land in Xi'an and other cities. Bringing healthy and fresh energy to consumers.
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