In midsummer August, the air-conditioning industry has once again ushered in a new year and a cold year. In the 2018 cold year, Changhong air-conditioner has achieved a 20% growth in the overall environment of the domestic air-conditioning industry. The scenery. Taking advantage of this momentum, on August 16, Changhong Air Conditioning solemnly held the 2019 Cold Year kick-off meeting with the theme of 'Retail Driven by Innovation', with a perfect ending for 2018, and marched into 2019.
Retail drive, build a refined operating system
As early as November 2016, the General Office of the State Council issued the “Opinions on Promoting the Transformation of Entity Retail Innovation” to guide the physical retail enterprises to gradually improve the level of informatization, and to take advantage of offline logistics, services, experience and online business. Capital flow, information flow integration, expansion of intelligence, networked omni-channel layout. In recent years, all walks of life are talking about new retail, but there are not many real transformations to new retail and effective results. Changhong air-conditioning For more than a year of groping attempts, through the improvement of the competitiveness of new products, the image of terminal stores, and the improvement of personnel capabilities, we gradually explored a path to enhance the retail of terminals. At this meeting, Changhong air-conditioning has a clear-cut attitude. Shouting the resounding slogan of 'retail drive', marking Changhong Air Conditioning's transition to active change in the new retail era, taking the initiative to embrace new retail has taken the most critical step. From doing so, this also marks Changhong air conditioning for ' The implementation of the retail drive has a stronger strength.
'Today our main purpose is to embrace change, the core direction of our marketing, management practices will be completely changed.' Changhong Air Conditioning General Manager Hu Zhaogui stressed at the meeting. In the past 2018 cold year, Changhong Air Conditioning established a 'product leader, homeopathic In addition to the continuous innovation of the product side, Changhong Air Conditioning has also carried out comprehensive upgrades and system reforms in terms of business model, service and management, and the sales revenue growth rate exceeded 20%. In the current rapid development of new retail, 2019 new cold year, Changhong air-conditioning should be changed, with retail drive as the core, and the business policy of product-led, continue to promote refined operational management system, work hard to make products, and work diligently Marketing, through capacity improvement, omni-channel, full-touch, full-service expansion, and promote marketing to a new level.
Hu Zhaogui, general manager of Sichuan Changhong Air Conditioning Co., Ltd. made a keynote speech
Innovate by chance, seize the next vent of the market
In the context of the current online and offline integrated operation of the air-conditioning industry, the test is not only the terminal retail capability of the enterprise, but also how to integrate the online and offline product integration and value chain dredge, and innovate the integrated business model, thereby enhancing the enterprise. Facing the comprehensive competitiveness of complex markets. Since 2018, Changhong Air Conditioning has been based on the construction of new retail systems, and has laid out a number of aspects from channels, markets, operations, services, etc., laying a solid foundation for the promotion of new retail in advance. 2019 In the cold years, Changhong Air Conditioning's marketing system will focus on the promotion of integrated business model, unified cognition, unified play, unified command, unified landing, based on the new pattern of industry development in the new retail era, seize the opportunity of transformation, and fully promote marketing. Transformation, occupying the market system.
Chang Huakai, general manager of Changhong Air Conditioning China Marketing Co., made a keynote speech
Leading the product, providing strong support for new retail
Today, with the rapid changes in consumption, only by constantly tapping the hot spots of consumption and constantly innovating, can we live forever. In the cold year of 2018, Changhong Air Conditioning established the business policy of 'product leadership, homeopathy, system efficiency, and sharing.' Under the product's policy, Changhong Air Conditioning has launched the artificial intelligence intelligent eye cabinet machine Q3Ts, artificial intelligence voice king hook machine Q3Fs, Q3N and other fist products, playing an important traction role in image enhancement and product competitiveness improvement.
In the new cold year of 2019, Changhong Air Conditioning launched a full range of competitive products: Comfort Wind Series Cabinets - Q5KS, Q5WR, Q5X, Artificial Intelligence Clean Series Hanging Machines - Q5K, Q5X, Q5S, and IX, IH Series Cabinets, IX , HG3 series hang-up and other product matrix, Changhong air-conditioning will continue to be comfortable, intelligent, energy-saving, healthy product design concept, with true intelligence, high energy efficiency, high value value of the refined ideas, continue to enhance user perception, enhance user affinity, for the face The new retail promotion at the user level provides strong support.
In the face of the 2019 new cold years of fighting has begun, Changhong air-conditioning will continue to adhere to the 'integrity, benign, transparent' business philosophy, carry forward the 'blood, resilience, wolf' fighting spirit, focus on retail drive, focus on products, focus Resources, strengthen brand advantages, continuously optimize resource allocation, continuously improve marketing capabilities, and advance to the 2019 new cold year!