Recently, Qunzhi Consulting released data on global color TVs in the first half of 2018. According to reports, global color TV shipments reached 106 million units in the first half of 2018, Samsung, LG, TCL, Hisense, Skyworth, Sony, Sharp, Philips, Changhong, Xiaomi ranked the top ten in terms of volume. Compared with previous years, the biggest change is that Xiaomi TV has finally squeezed into the top ten in the world. In contrast, the old color TV giant Konka is behind, ranking 11th. .
Global color TV brand shipment data in the first half of the year (data from Qunzhi Consulting)
Konka TV was a well-deserved industry leader. The domestic retail market share of color TVs ranked first for six consecutive years. However, in 2015, frequent personnel changes and shareholder turmoil in Konka’s high-level business caused the daily business of Konka TV to be completely shut down, and the normal business rhythm was Completely broken, in 2015, it also suffered hundreds of millions of billions of losses, and since then fell out of the first echelon of domestic color TV. After the senior executives exchanged blood, and timely adjust the product structure, Konka only breathed a breath, and out of the loss of muddy .
In 2017, Shenkang A’s annual report showed that the net profit attributable to the parent company was RMB 5 billion, but at the same time the company’s recurring profit and loss amounted to RMB 5.154 billion, mainly due to the transfer of 70% equity of Shenzhen Kangqiao Jiacheng Career Investment Co., Ltd. The resulting income, that is, after deducting this part of the income, Konka’s net profit is still negative, and the main business is not obvious.
In order to get rid of this dilemma, in May 2018, Konka Group announced its strategic transformation. The color TV business was operated independently. In January this year, Shenzhen Konka Electronic Technology Co., Ltd. (Kangjia Electronics) was formally established to fully operate Konka's TV business and proposed 2020. At the same time, Konka Electronics is also actively seeking strategic investment. Zhou Bin, president of Konka Group, said that after the independent operation of the color TV business, it will actively promote the reform of mixed ownership, including the introduction of strategic investors, employee stock ownership, etc. Asset re-optimization. Mixed reform will provide new impetus to the leap-forward development of Konka color TV business.
In terms of products, Konka Electronics re-established AI+ super display, 5G+ super HD, user + super ecological layout, in OLED, 8K, artificial intelligence, etc., Konka also launched such products as OLED55V1, new inverter R2 TV, etc. Artificial intelligence technology has also upgraded from full-time artificial intelligence voice to new three-dimensional frequency conversion technology, returning to the essence of color TV products such as sound quality, image quality and interactive experience.
In order to maintain the competitiveness of the color TV business, Konka Electronics will increase its R&D investment in the three areas of semiconductor, Internet of Things and artificial intelligence. 'Intelligent development of core technology can realize the Internet of Things. The Internet of Things is a new technology field, and The traditional is not the same, Konka Electronics to force the Internet of Things, chip overtaking will also be its first choice for change. 'Kang Jia Electronic Technology Co., Ltd. Chairman and President Chang Dong introduced.
In the transition, Konka also achieved good results. In July, Shenkang A released the 2018 annual semi-annual announcement, and realized operating income of about 17.6 billion yuan during the reporting period, an increase of 54% compared with the same period of last year; The net profit attributable to shareholders of listed companies was 3.2-350 million yuan, a ten-fold increase over the same period of last year, and the positive change in performance was due to the medium- and long-term development strategic plan established by Konka.
Multiple positive factors have given the industry confidence in the recovery of Konka's color TV business. However, by the Internet brand Xiaomi, the top ten in the world, Konka still needs to work harder to make the color TV business restore its former glory.