When we name an era in the name of a brand, what are we talking about?
Each era has some names. It is a symbol of time and river. It has strong characteristics of wind and material. It condenses the customs, culture, economy, life of an era, and even can be said that human beings can achieve at that time. The height of commercial civilization.
At the end of the 19th century, it was called the 'Carnegie era.' Carnegie, which was built by American steel king Andrew Carnegie, exceeded its annual steel production in the UK. More importantly, the industrial linkage strategy he described was later adopted by many companies. 3. The effect has greatly improved the overall level and average size of the American corporate community.
Time came to the beginning of the 20th century, when it was named the 'Ford era'. The T-car introduced by Ford Motor Company not only made the car truly a mass commodity, but also revolutionized the industrial production mode, and more modern society and Culture has had an impact. For the manufacturing industry at the time, it was an earth-shaking reform and innovation, and its industrial concept was later called 'Fordism'.
In the 1950s and 1960s, it was called the 'Panasonic Times'. Panasonic is not only one of Japan's most successful electronics manufacturers, but its founder Matsushita Yukisuke is also known as the 'God of Management', Panasonic's water management 4. The concept, dam-style management method and glass management method have deeply influenced a large number of modern enterprises.
Similarly, we can also name the 'Microsoft era' in the 1990s, and call the 'Apple era' from the beginning and the present of the century... They have not only created global attention to wealth and market value for a length of time, Products, business models and business ideas have also dramatically changed the lifestyle and industrial ecology of thousands of consumers.
—— Just as in the world of refrigerator industry, we are in the 'Haier era'.
From the 'European and American era' before 1970, the European and American brands have long held the right to speak the world's refrigerators; to the 'Japan-Korea era' in 1970-2000, the Japanese and Korean brands led the development of refrigerators in the world; and after entering the new century Then iterate and express the 'Haier era' which represents the rise of Chinese brand power.
Foreign merchants experience Haier smart refrigerator
The Haier era not only means the era of success of a Chinese company, but also represents the historic rise of the overall image of Chinese brands on the world stage.
Haier's original 'Trinity' globalization strategy has taken the lead in creating overseas brands as a pioneer, and has launched a global layout plan. Today, Haier Refrigerator's overseas independent brands account for nearly 100%, which has changed the global users only know China. The phenomenon of Chinese brands really leads the Chinese brand to 'go up'.
In terms of research and development, adhering to the concept of 'the world is my research and development department', Haier integrates the world's first-class resources, builds an open innovation platform, and creates a 10+N global R&D innovation system in Europe, the United States, Japan, Korea, New Zealand, Mexico, India, etc. As the foundation and tentacle, the top 10 R&D centers connect millions of resources in the world, and take the user's needs as variables. That is, where the users are, the top 10 R&D centers will connect with local R&D resources to achieve global demand for Haier's second-level response.
In terms of manufacturing, Haier Refrigerator currently has 30 plants in the world with a capacity of 30 million. In North America, Mexico, Europe, Russia, Southeast Asia, Thailand, Vietnam, Indonesia, etc., Haier refrigerator factory layout. Localized production makes it easy to order products that need to be ordered several months in advance, users can order the latest refrigerator products with the mouse at home.
The Haier era not only means bigger, stronger, but also a more open platform ecosystem.
According to the 2017 data released by Euromonitor International, the world's authoritative research organization, Haier Refrigerator has become the global refrigerator market champion for the 10th time with a 17.3% share, accounting for 28.9% of sales in the Asia Pacific region and 23.2% of sales in the North American region. Australia's regional sales accounted for 27.2%, ranking first in the industry; sales in the Middle East, Western Europe, Latin America and other places are also in the forefront of the industry.
Not only that, Haier has helped the industry to move towards a new era of the Internet of Things by building COSMOPlat, the world's largest mass customization solution platform. In 2017, COSMOPlat platform turnover reached 313.3 billion, 35,000 companies worldwide, 320 million users. Provides value-added services. It has been copied to 12 industries including 11 ceramics, home, agriculture, and clothing, 11 regions and 20 countries.
In the era of Haier, it not only led the iterative upgrade of the entire industry, but also has two characteristics of the times: recognized by users, imitated by the industry.
The language of Haier refrigerators and users has always been an innovative product. Based on the global localization, Haier Refrigerator has developed a series of products with subversive technology to meet the storage needs of local users through continuous interaction with users. For example, the Haier banquet refrigerator with original preservation technology provides a healthy storage experience for users' ingredients; the Russian 'Magic Cube Drawer' refrigerator with four layers of freezer drawers meets the needs of Russian users for meat storage and storage; Do not bend over the refrigerator, solve the 'fridge disease' of Indian users with back pain. Since Haier's innovative products are based on the precise grasp of user needs, Haier refrigerator has gained recognition from users around the world. In addition to ten consecutive times in the global refrigerator market Outside the list, Haier Refrigerator's overall sales in the first quarter of Europe increased by 31% year-on-year, 10 times the industry growth rate; in Germany, Haier's refrigerator market share reached 27% in March this year, ranking first in the multi-door refrigerator market; in Vietnam In March of this year, Haier refrigerator market share reached 20%, ranking first in the market.
Over the years, Haier Refrigerator has insisted on independent creation and open innovation in the global layout. In addition to obtaining user recognition, there are also many original technologies that have been copied, imitated and promoted by the industry. In the past 33 years, Haier refrigerators have 22 The important invention was imitated by the industry. In 1993, Haier invented the first ultra-fluorine-free energy-saving refrigerator, opened the era of fluorine-free refrigerators, and became the object of industry imitation; in 2010, Haier launched the world's first air-cooled frost-free refrigerator, followed by the industry. Into the mainstream of the market; in 2015, Haier invented the wet and dry storage and the world's first Internet refrigerator, other brands have launched the edge ball to launch imitation products; in 2017 invented the first F + free embedded refrigerator, and later became the refrigerator industry The main publicity point of most brands.
When American astronaut Armstrong stepped on the moon, he said, 'My small step will be a big step for mankind.' Now in the world refrigerator industry, Haier refrigerators frequently create new products, new technologies are not only their unique and users. The language of communication is the driving force for the world's refrigerators to make a big step forward. It has successfully shaken the history of the refrigerator industry's revolutionary innovation.
Just as every brand that leads the times is recognized by users and is imitated by the industry, Haier refrigerators that meet these two characteristics have become the leading brands in the refrigerator industry in the 21st century, leading the development of refrigerators in the world, leading the whole process. The industry entered the 'Haier era'.