When the tall and beautiful model wears a piece of simple and elegant clothes designed by Vanessa Chia, the visually striking light and shadow images displayed by the young home designer Cui Shu in the 1980s are swept away. However, the author can't help but create a kind of ambiguity or illusion, which is not like a conference of the 'One' series washing machine, which is a revolutionary new product of Beverly, which is hosted by Little Swan. It is more like A fashion element, the sharing of the concept of honor.

The Tao Te Ching says that Daoshengyi, Yishengji, Ershengsan, Sanshengwuwu, and the philosophical Taoist concept, chaos can always trace the source from the 'one', as the current Internet of all things, any form of the Internet The data is ultimately a convergence of '0 and 1'. In fact, stripping or flamboyant or grayish glitz, the daily routine of each of us is based on a simple foundation, and simplicity is also impetuous, irritating, anxious at the moment. The Beverly 'One' series of washing machines is the way to provide a simple way to achieve the way that many new and expensive consumers are chasing in the working and living environment.

More than 70 R&D personnel wrote a 'one' word in a year and a half.

The washing machine really liberated the hands of each of us, and allowed us to have more time to enjoy a more comfortable life, but it is such a home appliance that almost everyone can't leave. It also brings another kind of trouble. The complicated feature set and dazzling program selection bring control confusion to most users.

In addition to the researcher and producer of washing machine products, no one is willing to spend a lot of time and energy to familiarize with every function or procedure of the washing machine. What's more, nowadays the user's clothing is covered with dozens of materials, so the pain point is also This is how to solve all the problems of care with a simple plan, it has become one of the simple life content.

For decades, Little Swan Company, which has been dedicated to the professional development of the washing machine field, has set up a research and development team of more than 70 people. It took a year and a half to complete the 'one'. One-click sliding operation, Minimalist design, sense of science and technology into the sense of honor - in the release of the Beverly 'a' series of rollers, pulsators and other products, humanized, convenient, healthy and even private custom-made wash experience The most vivid embodiment.

Li Dong, general manager of Little Swan's domestic market, said: 'A series of words, as the name implies, we hope to present them to our most valued users in the most minimal way. 'Beverly hopes to make it simple, let the washing machine no longer be An electrical appliance or tool in the daily life of a consumer user must not only reflect the fashion aesthetics of craft design and modern home life, but also convey a minimalist lifestyle.

Last year, Little Swan Company spent more than 900 million yuan to develop new technologies and develop new products. Xu Pengcheng, director of Little Swan Research and Development Center, revealed that Beverly 'a' series of new products have 61 patents, including 29 invention patents. %. All these inputs, efforts, innovations are to make the washing machine products simple, and make the life of the users easier.

'One' series conveys a simple manufacturing concept

The Beverly 'One' series of new products makes the washing machine truly enter the new path of simple development, the simpler the control, the simple acceptance of the user; the simpler method, the user can be simple Life. However, the 'one' series is inherently simple to implement these simple ways.

It is understood that the 'One' series creatively uses the professional washing and cloud program dual system. Among them, professional washing is the core of the Beverly 'One' series, and its intelligent database memorizes the R&D team for different fabrics and different user groups. The corresponding combination of different washing environments, the product can automatically select the washing method according to the washing, fully interpreting the huge washing reform brought by the intelligent body of the washing machine. The cloud program breaks the isolated product characteristics of the washing machine itself, and allows the data through the cloud. The washing machine learns the washing knowledge autonomously, and the washing system of the washing machine can almost never be out of date.

The 'One' series of products embodies the highly intelligent home appliances and the rapid upgrade of intelligent home systems. This can be regarded as a simple and clear development direction of the washing machine manufacturing industry - intelligent and intelligent. In fact, whether it is product intelligence , home smart or intelligent manufacturing, are in different dimensions, so that the user's experience is close to trouble and complexity while being close to simple.

Behind this is also a production and marketing logic of Little Swan Company, which is user-oriented. Xu Pengcheng revealed that before the development of the 'One' series of products, Little Swan Company conducted a detailed investigation of the laundry process of more than 1,000 users. It is these complicated work that gave the user a minimalist experience. To satisfy the user, this is a simple manufacturing concept. Through the CDOC model, Little Swan practices this concept through long-term original research through huge resource investment. .

'One' series builds a new benchmark for high-end washing machines

Abandoning the troubles and enjoying life in a more free state, the 'One' series is a minimalist lifestyle that advocates the new consumer groups, and this is also promoting the high-end and quality of washing machines through technological innovation and product upgrades. It is worth mentioning that Suning Tesco has become the starting platform for the new Beverly 'one' series.

Little Swan and Suning have always had in-depth cooperation. The United States washing machine division and Suning have also set a three-year sales plan of 18 billion yuan. Last year, Beverly 'big appliance' products also started in Suning, the past year The product has achieved sales scale of more than 15,000 units and has become a symbolic product for the high-end development of the Chinese washing machine market.

Li Dong revealed that the 'One' series in the launch event covered four products, namely 10 kg and 12 kg drums, priced at 13,999 yuan and 15,999 yuan respectively; the main 'one bucket wash' function and may be the business 'most The 'A' series of pulsating washing machines and the upgraded version of the Beverly compound drum 'big ware' were also unveiled at the event.

In recent years, Little Swan has significantly accelerated the speed and rhythm of new product launches, from last year's Beverly multiplexer series to cold water washing technology, from Beverly embedded roller to the collective presentation of the four products. Swan and Beverly have achieved a matrix product layout in the high-end field. These initiatives also represent their confidence in the unquality development of the Chinese washing machine market.