It's slam dunk. Mid-August, located in Shunde, Guangdong Province, mbo U.S.-bo air-conditioning headquarters ushered in a group of guests, just won the 2019 World Cup in Asia, the first team of the New Zealand basketball team, the arrival of the entire MBO U.S. air conditioning headquarters factory boiling up.

It is interesting that at this time the MBO American Bo Air Conditioning has just opened 2019 new cold year journey. This matter has not been outside too much attention, but the August 15 mbo US-Bo Air Conditioning Another initiative, will give MBO us-bo air-conditioning itself and the entire industry in marketing promotion, brand promotion has caused great repercussions. The same day, MBO, the United States-Bo air Conditioning hand-held live TV August 25 landed in Zhejiang TV, "This!"

Is slam dunk, has been in the Pan sports marketing to the point of basketball to get successful MBO US-bo air-conditioning strategy to upgrade, to Jay Chou, Li Yifeng, Guo Airen, Lin-led participation in the "This is slam dunk" will be the mbo of the United States and Bo air-conditioning brand image expansion to provide a broad channel.

The basketball set up the youth storm MBO US-bo air conditioning and the New Zealand national basketball team to write the title of a classic sports distribution case, the move not only let MBO U.S. air conditioning in the domestic air-conditioning market fame, but also for its later international development ahead of the brand bedding, and the big screen live TV August 25 landed in Zhejiang TV, "This!"

Is slam dunk, is the basketball movement IP in the MBO American Bo air conditioner brand image further extends and deepens. It is understood that "this is the slam dunk" is the Zhejiang satellite TV, Youku, the joint production of CAT launched the Youth Basketball Competition original program. The program through the basketball focus on youth culture, the Chinese university students 3x3 Basketball League as the basic core, assembled the country from different age, occupation, identity of more than 100 young people love basketball, and to Jay Chou, Li Yifeng, Guo Airen, Lin for four team leader divided into two camps leading players. Through many rounds of fierce basketball game, the end of the basketball boys in the contest for the MVP.

"This is slam Dunk" program on August 25, 2018 every night in Zhejiang TV premiere, and in Youku synchronized broadcast. It is worth mentioning that, ' 3v3 basketball ' has officially become the 2020 Olympic Games, compared to the traditional form of ' 5V5 ' rules, ' 3v3 Basketball ' more personalized display space and more ornamental, is young people loved and can actively participate in the activities. From the big screen live TV August 25 landed in Zhejiang TV, "This!"

Is slam dunk, also can see Mbo us Bo later brand direction.

Young shop on the path of brand rise From huge sums of money to sponsor the New Zealand basketball team to join hands with big screen live TV August 25 landed in Zhejiang TV, "This!

is slam dunk "column, MBO US-bo Air conditioning on the basketball table show consistent preference, this kind of enterprise behavior behind is actually the whole market vane change." As we all know, the situation of domestic air-conditioning market in the past year is not satisfactory, the intensification of supply and demand contradictions and high raw material costs worsen the industrial ecological environment, and the market demand from the size of the number of the fact that there is no destructive landslide, but the user group structure,

Product structure and even brand pattern in the current emergence of a new trend of change. On the one hand, to the younger generation or even after 95 as the representative of the young consumers are becoming the leading group of market demand, their demand for products more attention to the display of their own personality;

Another aspect, the traditional brand impression of the domestic air-conditioning market has been cured, the young user group and the brand to mark between the blank zone, and this is precisely the MBO us-bo air-conditioning brand rising path. As China's air-conditioning industry stand out of a dark horse, mbo U.S. Bo brand elements and basketball has a natural fit, the collision between the two will be passionate vitality, youth energy interpretation of the incisively and vividly, this is why MBO to the United States and Bo to basketball as the breakthrough point in the Pan Sports marketing strategy to achieve the reasons for success,

And the market trend also fully illustrates this point.

tamping million sets of scale base As early as a year ago, mbo U.S.-bo air conditioning in the domestic market shipments have climbed to 1 million sets above, in the overall market growth slowed down, endogenous resources scarce 2018, MBO, the United States and the scale of production and sales further enlarged, the increase of 30%,

By this Mbo US Bo also became the industry's similar brand leader. When MBO, the United States and the big screen live TV August 25 landed in Zhejiang TV, "This!

is slam dunk "column, when Jay Chou, Li Yifeng, Guo Airen, Lin stands in the MBO US Bo's brand next to, not only means the massive entertainment program, the star IP flow, the MBO air conditioner also has has a more solid million sets of scale the foundation.

And in the MBO in the pan-sports marketing strategy upgrade, the world's first network of things to share the air conditioning mode has been the real market and the high level of capital market recognition, the sharing of air-conditioning orders to Yao has been fully validated this point. MBO US-bo air-conditioning and basketball, the rapid promotion of market position is not accidental, in addition to product upgrades and technological innovation at the expense of resources, to the Internet of things as a representative of the era of opportunity to grasp the trend of younger development vision Insight, The accurate positioning of the market competition situation and so on are MBO us-bo air-conditioning can become the key to the mainstream industry brands, and these will be the MBO US-bo air conditioning to provide a broad upward prance space.

And in the MBO in the pan-sports marketing strategy upgrade, the world's first network of things to share the air conditioning mode has been the real market and the high level of capital market recognition, the sharing of air-conditioning orders to Yao has been fully validated this point. MBO US-bo air-conditioning and basketball, the rapid promotion of market position is not accidental, in addition to product upgrades and technological innovation at the expense of resources, to the Internet of things as a representative of the era of opportunity to grasp the trend of younger development vision Insight, The accurate positioning of the market competition situation and so on are MBO us-bo air-conditioning can become the key to the mainstream industry brands, and these will be the MBO US-bo air conditioning to provide a broad upward prance space.