August 19 Horizon 30 points, Suning easy to purchase released 818 full dispatches. Reporter learned that the 818 Fever Festival is gratifying, the total channel orders increased by 155% Year-on-year, active users increased by 97% per cent year-on-year.
818 new opening of various stores 899, an average of 40 minutes new opening 1 Internet stores. Star IP, live, games and other entertainment marketing elements and 818 deep integration, ' consumption + entertainment ' has become a new normal. Unmanned vehicle distribution, intelligent logistics, block chain, such as new technologies have landed, line online under the integration.
818 to open the scene of the Internet retail business era, the growth of the annual important consumer nodes.
155% increase in total channel order volume
Suning easy to buy 818 dispatches data show, 818 period, the total channel order volume increased by 155%, active users increased by 97% year-on-year.
818, Suning easy to buy 9 days to go to the App Store shopping category app download volume TOP1. The 818-FU partners, triggering social resonance, the warring parties have achieved good results.
In the county town market, 1080 retail cloud store sales growth last month 267%; With the deepening of cooperation, 130家万 Plaza store sales growth of 61%, wisdom retail experience into the real estate circle star CP, hand 282 big run hair shop, sales growth of 1067% year-on-year.
More noteworthy is that, 818, suning easy to buy new open various stores 899, on average 40 minutes new opening 1 Internet stores. Suning Store as a O2O scene in the most close to the user, to provide consumers with multiple services.
August 18, Suning store for the radiation range of 20.34 million users to provide services, sales growth of 662%. During 818, Xi ' An, Nanjing was born a new super O2O commercial carrier.
Xi ' an suning easy to buy Plaza, opening 3 days, more than 150,000 passengers, compared to the previous increase of 1720%, Nanjing Xuzhuang Sunin Shopping Plaza, opening 2 days, more than 100,000 passengers, compared to the previous increase of 1022%.
6,753 stores in eight major industries joined the war 818
Suning currently has a retail, financial, logistics, science and technology, home ownership, sports, literary creation, financial and other industrial systems.
This 818 realizes the whole industry, the whole channel linkage, constructs an all-encompassing user ecosystem. Dispatches shows that a total of 6,753 industry stores in the war 818, including 36 square, 13 hotels, 155 wealth centers, 1 banks, 23 hospital lines, 4 sports shops, 1615 electrical appliances stores, 2,431 direct shops, 282 RT-Fat, 1080 retail cloud stores, 8 Su Xian, 1006
Suning Store, 86 red children, 4 home poles, 6 car supermarkets, 2 suning has room and 1 suning lottery store. How does eight Industries squad?
Suning has always been to physical goods, content goods, service commodity management as the core, the whole category, the entire channel, the entire customer group coverage, so that users realize the integration of convenient and efficient shopping.
818, Suning Plaza daily sales peak year-on-year growth reached 111%, the passenger flow reached 560,000 people, the hotel company online channel sales to achieve 16 times times the growth.
Throughout the 818 period, suning easy to buy total station minutes peak service calls to 120 million, the whole day service call to reach 78 billion times. Chop hands don't forget to save money.
Dispatches shows that during the 818 period, suning financial products accumulated for users to save 38 million yuan of cost, supply chain financial products for partners to provide a 3 billion-yuan financing services.
Suning buys up red, 3 days break 10 million orders
With entertainment attributes of social interaction to achieve the outbreak of growth, Suning shopping has become a new flow of responsibility.
Dispatches data show that Suning 3-day purchase orders to break 10 million single, the number of buyers increased 4,700%, become the quality of the first brand, and Suning push the chain July order volume increased by 423%. 818 Marketing play constantly upgraded, emerging a remarkable new IP.
If the scene is interpreted as a scenario of the interconnection of the demo shop of the Burning guest city, the line 60,000 people to the scene, the line on the 150 million-person onlookers; number one buyers have more than 5,000 star talent, drainage new UV accounted for more than 50%, online time to increase 300%, the entire network contributed over 80 million of With the help of marketing tools, new buyers 423% chain growth, precision marketing contribution buyers growth 375%; Large data also for buying and buying, Su Ning easy to buy the burning list, daily for more than 1 million users to provide purchasing guide; Wukong list for more than 30,000 brands,
35,000 businesses and suppliers to provide data management services.
Unmanned vehicles to speed up the operation of normal
The first half of this year, suning cold chain emerged, in the country to lay 40 cold chain warehouse radiation 173 cities, 818-period service over 5 million users.
As the ' last kilometer ' of the aging Guardian, suning nationwide more than 100,000 courier will usher in the second Courier festival on August 28, the day to enjoy 1 days paid vacation.
After the ' Wolong number ' has been operating in Beijing, Nanjing has become the second city to carry out the normal operation of the unmanned vehicle ' Wolong One ', covering 3 km of Suning's community and providing immediate distribution services for 5,000 communities.
During the 818 period of high temperature, Suning service engineers completed 1 million air-conditioning installation, in the summer, they become the most popular users. For now, the 818 is not only the most important shopping festival for the whole summer, but also a collective exercise competition in the wisdom retailing of many forms.
With the wisdom of the retail landing flower, platform, sellers, logistics, payments and other business lines more and more strong synergy, more and more in-depth, line under the integration of online, scene force to find their own position.
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