Gas water heaters have become a key driving force to promote the growth of China's water heater market.
In the first half of 2018, Zhongyikang measured the national gas water heaters, with a year-on-year increase of -1.8% and 5.8% respectively. Although the gas water heater industry's 2018 mid-term exam did not produce satisfactory answers, it is gratifying that Both the consumption level and the consumption concept are in the forefront. In the secondary market, gas water heaters have a clear trend from universal consumption to comfortable consumption, which undoubtedly provides a rich soil for the upgrading of products.
Zhongyikang data shows that the average retail price of gas water heaters increased by 9.84 percentage points year-on-year to 3,114 yuan in January-May 2018, and this price increase rate is the fastest among all water heater categories. Technology innovation has become Drive the benign upward new power of the gas water heater industry, 'zero cold water', 'CO security', '1.25 second instantaneous combustion', 'self-predictive system', 'smart constant temperature', etc. This series of new technology and new patents While demonstrating the R&D capabilities of the company, it also conveys a clear signal to the market that the price is no longer the first factor for consumers to purchase gas water heaters, the comfort, safety and intelligence of the bathroom experience. It is a new driving force to drive the development of the entire industry.
Xu Dongsheng, vice chairman of the China Household Electrical Appliances Association, said that with the improvement of the pipe network and the improvement of housing facilities and the unique advantages of the products, the scale of gas water heaters will continue to expand in the short term.
When safety, constant temperature, and intelligence become the standard of the product, the product art becomes the next breakthrough direction of the gas water heater.
A few days ago, Midea launched a new generation of innovative products to change the innate structure and storage density of the Chinese kitchen. The new Mini Water Spa, a thermostatic gas water heater, has no redundant design language and is designed with the spirit of 'breaking away'. Perfectly shaping the elegant texture, the ultimate in 'small'.
In addition to the innovative breakthrough of the appearance, the Mini Spa gas water heater is also a 'internal and external repair' work, with the dual function of water and gas, intelligent lifting function. In the realization of slim size, but with 13L and 16L Large amount of water.
When the gas water heater is no longer an ice-cold product, it is a work of art, a 'good thing' full of life, more able to satisfy people's pursuit of high-quality life philosophy, and interpret the community status of 'light life'.
The relevant person in charge of the United States introduced that in the concept of product aesthetics, the US water heater not only wins people's favor with wisdom technology, but also hopes to impress consumers in design aesthetics, so that every product becomes the perfect combination of pragmatism and artistic aesthetics.
Through a variety of aesthetic appreciation tastings, Midea is explaining to consumers the spatial aesthetics and design aesthetics contained in products, and deeply interpreting the sense of quality. Formally adhering to the spirit of product development around consumer demand, the US water heater can realize the market. Leading. According to the data of Aowei.com, the offline retail sales of the US gas water heaters ranked first in the industry in 2017, and won the recognition of consumers.
Lu Jianbo, deputy secretary-general of the China Electronics Chamber of Commerce, also believes that in the case of a very mature market and highly homogenized products, the stylish and individual design has become a new way to stimulate replacement and achieve differentiated breakthroughs. He also stressed that high-end appliances The bold breakthrough in design is not simply to seek new ideas, to attract attention, the cross-border integration of technology and art, so that high-end home appliances not only allow people to upgrade their functions, but also achieve a kind of psychological enjoyment. To beautify the home, to meet the needs of sensory aesthetics, is the direct embodiment of the added value of the product.
For the brand, art is an 'affordable feeling'. When consumers' pursuit of consumption rises to the spiritual level, we have more imagination space for home appliance design, and we are good. Product awareness is also being further enhanced.
A few days ago, China National Grid joined forces with mainstream gas water heater brands and Gome, Dazhong Electric and other channels to launch a 2018 water heater tour for 'finding the products and promoting the ingenuity', which will enable consumers to better understand. The related water heater enterprises solve some problems arising from the purchase of water heaters, and at the same time, further enhance the awareness of the enterprise products among users, promote the upgrading of the product quality of the enterprise, and thus bring a better product experience to consumers. .