On August 15th, Tongshuai Electric and Gome joined hands to open a 'light fashion + life' strategic cooperation. As a 'light fashion home appliance pioneer', Tongshuai Electric Co., Ltd. cooperated with Gome, which advocated 'home life', and let the commander complete a series of light luxury appliances. Gome, also makes the brand concept of 'light fashion life' fits with the life scene of young consumers. Through the scene-based experience of online and offline fashion shopping, users can experience fashion appliances At the same time, the cooperation with Gome has enabled Tongshuai Electric to realize the layout of all e-commerce with Gome, Suning, Tmall, Jingdong, etc. The answer has expanded the online channel sales method.
At the scene, you can see that there are quite fashionable and atmospheres on both sides, which are quite suitable for young consumers. It is understood that the home appliances exhibited by this commander are designed by professional designers, including air conditioners, refrigerators, washing machines. , water heaters, kitchen appliances and other complete home appliances, and constitute a lot of life scenes. Through the use of commander home appliances, young consumers can experience the word design of the commander in the refrigerator, the large window of the commander washing machine, the high value of the commander air conditioner, You can experience the stylish home atmosphere brought by the commander's complete set of home appliances. The commander's electrical appliances not only have the high value of young consumers' attention, but also function well with the needs of young people. When users use it, they can feel the characteristics of the commander's home appliances, and Keep the brand younger.
At the event site, you can see a variety of interesting and practical home appliance function demonstrations. For example, the commander air conditioner represented by the color-changing leaves is 10 seconds and 10 degrees quickly. The commander washes the washing machine and does not see any residue under the microscope. For consumers, these features not only meet their functional needs, but also meet the need for personalization.
'We want to make a change. Now most of the home appliances are still emphasizing selling products to sell technology. We want to build a young people's life scene on the basis of this, let them buy not only home appliances, but also a fashion. Lifestyle. 'The commander of the commander said. Prior to this, the commander took action under the online, such as the 1,000 square meters home appliance scene experience center in Linyi, and the fashion experience store in the Xiamen building materials business circle. Gome, building a lifestyle platform for life, will be just the beginning. The commander will bring the humanized scene experience from offline to online. For young consumers, online shopping has become the main way for them to buy home appliances. Then they can create a fashionable life scene for them.
According to the latest data, the performance of Tongshuai Electric has increased by 35% in the first seven months of this year, and has exceeded 40% in seven consecutive quarters. This powerful number is enough to witness the strong experience of the CEO's scene experience. Feedback function. According to industry insiders, compared with traditional consumers, young consumers have a high demand for the fashion and quality of products. The reason why the commander has achieved good performance is obviously also the way of its scene experience. Contact. It is precisely because the commander of the industry has heard the needs of young consumers, and through the online and offline channels to show the lifestyle created for young people, accumulated the trust of young users in the brand of the commander, and also let the commander The brand recognition is further enhanced.
