On August 16th, the 2018 'Reading the Sea View World' sponsored by Hisense Refrigerator was launched in the new research and development center of Hisense Lushan. The charity event received wide attention from all walks of life. Vice President of Marketing and Management Department of Hisense Group Manager Zhu Shuqin, General Manager of Client and Brand Operations Department of Hisense Kelon Group, Feng Tao, General Manager of Hisense Rongsheng Domestic Marketing, Yuchen, Hisense Ambassador of Hisense Refrigerator, Qu Ming, Deputy Secretary of the Party Branch and Associate Dean of School of Communication and Animation, Qingdao University of Science and Technology, Mr. Ye Ming, General Manager of Marketing Department of Wanhua Chemical Group, Liu Yanqi, the chief reporter of the Peninsula Metropolis Daily, and other guests attended the launching ceremony. This is the third year of the “Reading the Sea View World” charity. Hisense once again told us by action. , do public welfare, in addition to the content of the form, it is necessary to start from the heart.
This time, Hisense Refrigerator teamed up with nearly 100 teachers and students from Sichuan Hisense Chenjiaba Primary School, Jiangxi Sun Village Primary School, Hunan Tanjiazhai Primary School, Shaanxi Shuanglong Town Central Primary School, and Qingdao Yiyang Road Primary School during the three-day period. Traveling to Qingdao together, watching the sea, the landmark buildings in Qingdao - Zhanqiao, Wusi Square, Badaguan, etc., have the opportunity to go to the Hisense R&D Center and the Peace Factory to experience the fun and charm of science.
As we all know, doing public welfare not only requires attitude, but also needs perseverance. As early as 2008, Hisense invested a lot of money to help the reconstruction of primary school in Chenjiaba, the hardest hit area of Wenchuan earthquake. Since 2016, Hisense refrigerator has continued to launch 'Reading to Watch the World'. Inviting Beichuan children to come to Qingdao to study and exchange in the sea, set up a sea scholarship; in 2017, Hisense refrigerator and the famous painter Mr. Yuchen, set up the 'Hisense refrigerator times more rain Yuchen public welfare aid project', etc., Hisense has always practiced positive The concept of public welfare, this is not only the social responsibility of Chinese brands, but also the 'initial heart' of Chinese brands.
The investment in corporate public welfare requires strong self-confidence and economic capital. For a long time, Hisense Refrigerator has achieved a contrarian growth in the competitive white-hot refrigerator market with its leading technological advantages and differentiated products, as well as continuous innovative marketing. In addition, the European Cup, Australian Open, F1 Team, Schalke 04, World Cup and other sports marketing, also let Hisense find a new 'Blue Ocean' in the 'Red Sea' refrigerator market competition. These are all for the community, The return user provides a strong backing support.
Yangchun Budeze, Wanwushengguanghui. Whether it is the yearning for public welfare or the persistence of quality home appliances, Hisense Refrigerator is striving to assume the responsibility and responsibility of an international enterprise, striving to synchronize business management with social development and human care. Grow, use the power of big companies to promote social virtues. Let the public interest have more temperature and make the world a better place.
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