In March of this year, TCL rewrote consumer awareness of TV based on the nature of TV manufacturers as a 'time solution provider', and launched a number of innovative and practical TV services based on 'Time Solution Providers' to make TV and life More appropriate, on August 16th, TCL's new species Living Window floating window full scene TV stunning appearance, deep scene service once again subverted the public's perception of TV.
On August 16th, 2018, the new scene of the Living Window floating window, which continues to attract high attention, was officially unveiled and released in Beijing. In the new product launch event with the theme of 'Time and Space Art', international Supermodel He Sui, scene laboratory founder Wu Sheng and other famous people, TCL, Sunshine 100 high-rise, industry, channel, fashion, design, home improvement, real estate, finance, art resource service provider, technology integration and other guests and media gathered One, witnessed the new species Living Window floating window full scene TV available.
TCL Group Senior Vice President, TCL Electronics CEO Wang Cheng announced that XESS has been upgraded to a high-end brand at the meeting, and officially signed a contract to become the XESS brand ambassador. As the first series of XESS brand upgrades, Living Window floating window full scene TV uses four artistic appearances and diversified usage scenarios to achieve full scene integration into family life, breaking people's imagination of existing TV. The new product includes 55 inches and 65 inches. The price is 11999 yuan, 19999 yuan, Online and offline full price listing.
This conference combined with the Living Window floating window full scene TV breakthrough time and space concept, to achieve 24-hour full scene highlights, breaking the regular release process, so that the new product scene, differentiation and innovation experience can fully demonstrate, I was very impressed by the guests.
In addition, the Living Window floating window full scene TV will produce strategic business results. TCL Electronics and Sunshine 100 Real Estate Group signed a strategic cooperation agreement at the press conference to fully introduce Living Window products and TCL smart home system in the Himalayan shared apartment. And set up a joint venture company to jointly create a future smart life model. It is reported that the follow-up parties will also carry out in-depth strategic cooperation on Living Window products and overall smart life solutions in several projects. TCL Group Senior Vice President, TCL Electronics CEO Wang Cheng, Vice President of TCL Group, TCL Electronics CFO Wang Wei, General Manager of TCL Electronic Products Center and General Manager of Smart Home Business Center Zhang Shaoyong and Chairman of Sunshine 100 Real Estate Group Yi Xiaodi, Vice Chairman of Sunshine 100 Real Estate Group Fan Xiaochong, Sunshine 100 Real Estate Group CFO Chen Shengjie came to the scene and participated in the signing ceremony.
Heart Calls - Big Coffee Gathers Expecting New Species
The conference will innovatively restore a home building to the stage, using 3D holographic projection technology to shock the process of discovering the origin of new species and the combination of Living Window art and technology. "Hello, which sparked a hot debate last week." In the video of the "breaker", the girl in white trousers once again picked up the sledgehammer and debuted with the 3D technology, allowing the audience to feel the beauty after breaking.
Then the international supermodel He Sui made a stunning appearance and shared his understanding of beauty and home art from his own experience. He Sui said that art is the screening and re-creation of the details of life, able to cross time and space. People seek, achieve art, The last is to integrate art, integrate life, integrate self, and achieve your own artistic beauty. Under the premise of intelligent life, ideal home should not only be at home, but also should be 'artistics' and 'life steward'.
Japan's Mesozoic international graphic design master, chairman of the Japan Design Center, professor of Musashino Art University, MUJI art director, former researcher, famous musician, musical director Xiao Ke also sent a VCR, expressing their new species I look forward to it. Original research believes that TV, as the core element of life, is also facing new evolution. Its three-dimensional presence will be actively used, and sometimes it will become a work of art on the wall, and sometimes it will come from the surrounding environment. Form. With the realization of more natural communication and communication between human and machine, TV will serve as a newly opened 'window of communication', which will better connect people with society and people.
Xiao Ke said that works full of cultural feelings and humanistic care will awaken people's initial hearts, simple and beautiful homes, beautiful music, poetic life in tandem, and a simple and pure life. Family, society, together, to achieve a good feeling, need a new species to appear.
Special guest at the conference, founder of the scene laboratory, Wu Sheng, the founder of the new species experiment program, explained the definition and characteristics of the new species from a professional perspective, and interpreted the evolution of the family scene in the new aesthetic era. Wu Sheng emphasized three key words: ' Scene ', 'editable space', 'expression based on family algorithm', he said that the new species will no longer be discussing a black technology, but discussing new homeism, 'life is an artistic journey, we The new species that is expected, no doubt, it should be able to be the gateway and router for us to feel everything.'
New species - full scene fusion, redefining home art
In response to a large number of voices representing the needs of users, TCL Group senior vice president, TCL Electronics CEO Wang Cheng subsequently staged the release of a new species - Living Window floating window full scene TV. Wang Cheng said: Living Window floating window full scene TV is The new aesthetic experience is also a big-screen smart speaker that is always online. It is also the core entrance of AI+IoT's smart home. Its appearance will awaken every scene of family life, satisfy the companionship of family members, and reconnect people. relationship.
Living Window floating window full scene TV has been carefully designed to include stereo aesthetics, decorative aesthetics, new styling aesthetics, and oriental aesthetics. It allows consumers to choose their own products and match their home styles. Breaking the traditional needs of home improvement TV background wall to set off TV The TV aesthetic design combined with the rich scene-based content built into the TV, as well as art, music, travel resources, also provides a large amount of music resources and interpretation of the famous, with QLED, matte low reflection screen, AI quality adjustment technology , as well as Onkyo Audio and Hollywood-class Dolby VISION & ATOMS technology, let the TV subtly become the 'family art gallery' and 'family concert hall', truly restore each painting. Through the 24-hour online large-screen smart speaker, easy connection Home smart devices and life service platforms make TV a home smart life steward, building a full-scenario solution for users.
In order to better display the characteristics of the product, the Living Window floating window full scene TV created a fantastic 'space art' and 'time art' experience area at the press conference, creating a 'forget time and insight time art "Space", and invites the new elites with certain influence in the fields of design, creativity, art and technology to open the 'all-weather full-course body experience'.
Space Art Experience Zone
Time art experience zone
New journey - He Sui is the brand ambassador, 'marriage' Sunshine 100
At the press conference, TCL also announced the upgrade of XESS to a high-end brand. Zhang Xiaoguang, general manager of TCL Group Brand Management Center, said that the XESS sub-brand upgrade is an important part of TCL's focus on brand portfolio. XESS is committed to providing meaningful technological innovation. With precise insight into customer needs, artificial intelligence and IoT's leading technology, and TCL's high-end manufacturing capabilities, XESS is able to provide consumers with more intelligent product ecosystem and leading interactive scene experience, for high-end consumers who pursue quality of life. Come to a full range of life styles and styles.
TCL officially signed a contract with He Sui as the XESS brand ambassador. With a solid foundation and unique temperament, He Sui has become the leading figure in China's supermodel international T-stage, and its temperament is reflected in the European and American fashion circles. The magazine's favor. XESS chose to work with He Sui in a high-profile manner to attack the market, confidently proclaiming its extraordinary design and quality.
In order to provide users with an open platform for high-quality living content, TCL and Sunshine 100 Real Estate Group reached a strategic cooperation. TCL Electronics CEO Wang Cheng and Sunshine 100 Real Estate Group Chairman Yi Xiaodi signed a contract and announced the Living Window floating window full scene TV And TCL smart home system will enter the Sunshine 100 high-end product line Himalaya. Through the new species innovation practice, floating window full scene TV settled in the real estate new species Himalayan, to create a new experience of intelligent new scenes. The two sides will set up a joint venture company to jointly output the sun 100 Himalayas And TCL smart home products, promote the market-oriented layout of cooperation products. In the future, TCL Electronics, Sunshine 100 will transform and upgrade to operators and eco-service providers, and realize platform operation, thus leading a new intelligent work lifestyle. .
The release of the Living Window floating window TV has won the attention of the industry. Relevant industry insiders said that we are entering the era of personalized scale, from one person to thousands of faces, to everyone who is becoming a hero of this era, users The judgment standard of the product is more and more experienced, and the true feeling is the only value. Living Window through the design, application, content, scene and other integrated solutions is not only the break of the existing TV, but also reflects the future of TCL The market is keenly controlled. We are experiencing the era of the Internet of Things era, its consumer unit is family-based, this family unit based on overlapping data connections and emotional connections, new family communication methods are being rebuilt. Living Window floating window The emergence of scene TV, it can be said that the launch of this new species is a benchmarking progress, so that home appliances are no longer simple appliances, but based on data contact and data mining formed by the family scene.
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