At 20:18 on the evening of August 17, the long-awaited 'Super Burning Planet' officially lit up at Suning Life Plaza in Wujiaochang. The event invited a variety of live broadcasts, street dance, rap, 817 Chinese Valentine's Day couples, etc. Shanghai citizens brought the '818 fever festival' to the midsummer.
It is reported that this is Shanghai Suning's 818 Fever Shopping Festival's main landing event, which is jointly built by Huawei, Electrolux, Shell, etc., and more than 100 well-known first-line brands. The main sphere of 'Super Burning Star City'. Hisense's chief sponsor, Fang Tai, Mitsubishi Electric, and other advantages of joint sponsorship, while Changhong, Microsoft, Luke, Cobos and other four brands as a friendship sponsor.
It is reported that 'Super Burning Star City' includes a core sphere, two streets and three scenes, which also contains Suning multi-industry, multi-format content, and new technology of black technology, and will star IP, live broadcast, games, etc. Entertainment interactive elements are integrated with shopping. Consumers can enter the game and get relevant prizes through different scene experiences.
Shanghai Suning Tesco related person in charge said that Suning Tesco hopes to create a omni-channel integration, black technology escort, and immersive marketing shopping experience for consumers through such a large-scale online and offline activities.
Suning's eight major industries merge to create immersive consumption
In this super-burning star city, Suning Tesco, Suning Logistics, Suning Finance, Suning Technology, Suning Real Estate, Suning Wenchuang, Suning Sports and Suning Red Kids, Suning Xiaodian seven major industrial sectors will be in different forms in the Burning City 4. Display, comprehensively present the development trend of Suning's multi-format.
Suning Red Kids Park, Thomas Train, Xinghui electric toy car and motorcycle, intelligent robots, etc. attracted many children to play.
In the 'mystery night market', Suning store, Suning overseas purchase, the Chinese specialty pavilion also provides visitors with a wealth of food based on their own characteristics.
In the Suning Sports area, Inter photo wall and rich sports peripheral products, it also attracted many fans to stop. In addition, in Suning Smart Retail Zone, Suning Tesco SUPER members, Suning Tesco big turntable, small lion grab doll machine, etc. Also attracted a lot of consumers to come to experience.
Omni-channel integration, black technology escort scene experience
In the Science and Technology Avenue and the Geek Park Experience Zone, Suning Tesco's wisdom black technology has a variety of gameplays, such as dream cash machines, somatosensory game consoles, drones, magic mirrors, etc., allowing consumers to play at one time.
For example, the on-site 'magic mirror' embeds the display, sensor and Android operating system to achieve the function of adding mirror display and human mirror interaction. Binding body fat and blood pressure meter, keep track of the different signs of the user. According to these data, the temperature is automatically adjusted by a room sensor, etc., and the humidifier is activated to adjust the sleeping environment. In addition, it can make women learn beautifully, and the magic mirror has a large amount of beauty video, which can be learned while watching.
Inside the sphere, the five major planet themes also seem to let consumers enter the dream world of technology.
A citizen friend at the scene said that the usual work is busy, there is very little free time to come out to play, today is just the seventh day of the seventh day to accompany the girlfriend to go out, we are very interested in the super burning hero block and the technology road. 'This mirror is actually I was really surprised to show blood pressure and body fat in a very short period of time. This time we harvested a total of 8 fires and entered the planet. The coolness of the planet also shocked us.
818 triggers industry resonance and stimulates consumer spending potential
The reporter learned that 'Super Burning Star City' is Suning's online and offline linkage activities for this year's 818 fever shopping festival. 'Super-burning fire' started from Ningxia and went to 12 cities including Shanghai, Hangzhou and Jinan. Host this super burning star city.
'Online and offline linkage, star IP, live broadcast, games and other entertainment interactive elements and e-commerce deep integration, 'consumption + entertainment' has become the new normal. 'Suning Tesco related person in charge said that such an event aims to Suning 818 The Fever Shopping Festival is built into a shopping salon that is omni-channel integration, black technology escort, and a scene-like experience.
It is understood that the Suning 818 fever shopping festival promotion game is constantly upgrading, the integration of multiple scenes constantly stimulates the user's consumption potential. Under the 818 atmosphere, many industries actively join the rhythm, 818 becomes the whole society, the whole industry 818 .
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