On August 17th, Haier Freezer held a user interaction event with the theme of “Hail Freezer Opens the Industry Frost-free Vertical Storage Age”. On the spot, Haier unveiled the full lineup of vertical freezer and announced the full opening of the drawer. The new vertical freezer is launched nationwide. At the event site, Mr. Yu Dong, global planning director of Haier Group's domestic freezer, said that the Haier vertical freezer product matrix provides professional storage for diversified high-end consumption through the fine storage and preservation of the matrix. The program brings a new experience of healthy and frost-free storage to users.
With the continuous improvement of living standards, the consumption structure of consumers is constantly upgrading, and their demand for the use of home appliances is also changing. Focusing on the freezer industry, users are beginning to switch from extensive freezing to more scientific and refined storage. In order to store the disorderly garbled accumulation in a regular and orderly manner, use the frost-free and healthy environment to avoid the hidden dangers of bacterial growth, and use the standing to reduce the inconvenience of bending over and looking for.
The upgrade of user demand also dominates the development direction of the market. The product 'innovation', which is based solely on low temperature control and capacity expansion, can no longer meet the diversified refrigeration and fresh-keeping needs of users. Product upgrades and differentiated emerging categories have become In the direction of major home appliance brands, the vertical freezer has gradually developed into a new consumption trend with its refined and professional storage mode. According to Zhongyikang data, the capacity of China's vertical cabinet market in 2016 is 135,000 units. It is estimated that by 2020, the total amount is expected to be 500,000 units, with an average annual growth rate of about 48%.
After fully understanding the needs of the market and the pain points of users, Haier Refrigerator is the first to create a matrix of all vertical freezer cabinets including air-cooled frost-free vertical freezer, breast milk storage freezer, for nursery mother, high-end storage Fresh, fitness, special storage and other different layers, providing exclusive food storage solutions to meet the needs of users for a variety of refrigeration and preservation. For example, vertical breast milk cabinet can achieve one-key -20 °C temperature-controlled storage, lock breast milk nutrition The frost-free vertical freezer is free of defrosting, partition storage and precise temperature control, ensuring the taste of high-end ingredients.
It is understood that Haier vertical freezer has changed the traditional horizontal freezer to breed bacteria, food odor, low space utilization and other user pain points, set up the freezer, through the whole drawer design, split the dishes, meat, In areas such as seafood, it can store all kinds of food partitions, avoiding the odor caused by stacked storage and cross-infection of bacteria. It is worth noting that Haier vertical freezer is also integrated with air-cooled and frost-free, N- High-end storage technology such as AB antibacterial module, to create a healthy and frost-free frozen preservation environment for users, to meet the high-end, quality consumer demand of users.
In order to further expand Haier's vertical freezer product lineup, Haier Freezer has developed a fully open drawer type vertical freezer, which provides exclusive storage for high-end meat, deep-sea fish fresh, treasured food, high-end tea, breast milk and baby food supplement. The solution, through the healthy air-cooled, exquisite pattern, smart design, three professional storage design, tailored to the needs of different circle users.
Driven by the 'personal single-in-one' mode, Haier Freezer breaks the single freezer product form, innovating the vertical freezer product matrix, from 'sleeping' to 'li', from a single temperature to achieving temperature free switching, satisfying users' frost-free storage Comfortable storage requirements. According to industry analysts, Haier vertical freezer focuses on diversified refrigeration preservation schemes to achieve multi-layer fine storage, leading the industry into the era of 'no frost-free vertical storage'.