In addition to the strict chain of supervision, in addition to the strict chain of supervision, we must consider how to transform the economic model, from the cottage economy to the sun.
On the e-commerce platform, the introduction page of 'Xiami Audiovisual', 'Ace of Royal Products', 'Kangjia 4K' and many other TV products does not have the word 'Dashi'. However, this street in the southern part of Guangzhou has thousands of these products. Silken's contact. The cottage TV on the e-commerce platform, most of which can be traced back to the small workshop here.
The 'cottage TV' industrial chain of Dashi Street has been flourishing for many years. Not only does it have a complete set of production lines from dismantling, repairing, recycling, reloading, OEM, etc., even the production of cottage products can follow the brand enterprise products. The upgrades have changed together. The output at the peak has been equivalent to the output of several regular brand TV companies. In the words of local production workers, 'the whole big stone is live by the TV', not exaggerated.
The cottage TV, which caters to the market demand of the urban-rural junction, is inferior but cheap enough to form a 'differentiated competition' with regular TV products – this is actually the biggest mystery of the rise of all cottage products. Demand, whether from the perspective of enterprise registration or intellectual property protection, these TV production workshops in the village of the city are destined to be the 'underground' existence, which is in conflict with the legal bottom line.
Therefore, when it comes to the cottage industry, one problem that cannot be avoided is that their barbaric growth is inextricably linked to the high level of regulatory tolerance and the low level of intellectual property protection. The two disclosed in this report. The details also explain the problem: The narrow curved roadway provides shelter for the workshop. Even if there are law enforcement officers coming to check, just pull the shutter door and everything will go well; TV products must pass the compulsory product certification before they can be marketed. However, these productions' The cottage enterprises of Sanwu's products always have 'over the wall ladder', 'There will be special institutions here to help you get the certification - as long as you pay, they will guide you to prepare the materials and prepare the samples for inspection.'
It can be said that while targeting the middle and lower consumer markets, while the supervision is loose, it is a key factor in the prosperity of the cottage industry chain such as Dashi TV. However, in the process of China's manufacturing transformation and upgrading, a similar workshop-style cottage industry , has been increasingly showing its violation, it is time to come to an end.
On the one hand, whether it is the promotion of industrial transformation in the big environment or the improvement of the intellectual property protection system, the regulatory 'exemption space' originally enjoyed by the cottage industry chain is bound to become smaller and smaller, and the cottage economy has no reason to continue to be indulged.
On the other hand, from the market perspective, there is not much time left for the cottage economy. Take the TV industry as an example. In 2017, the national color TV sales market suffered from 'Waterloo', and its sales volume decreased by 6.6% year-on-year. The profit margin has been further compressed, and the 'price difference' space that the cottage enterprises originally relied on has also been tightened. Under the general trend of consumption upgrading, the market demand for cottage products is also declining. It has also been booming in the Pearl River Delta region. The cottage market of fire has seen a significant shrinkage in recent years.
To a certain extent, Dashi's cottage TV industry is a microcosm of the cottage economy in many places over the past decade. But with the improvement of the market economy system, the strengthening of intellectual property protection is placed in front of local regulators. The task is not only to strictly adhere to the legal chain of supervision and supervision, but also to deal with it. A place that relies on the cottage economy for a long time should be smoothly transformed and how to transition to the sun.