' Haier | ' Shared air conditioning ' | Cooperate with more than 300 resources to build household appliance sharing ecological service chain

With shared bicycles, shared cars to share the washing machine and other shared products have come out, in recent years, the sharing of economic development, the sea-rent platform of the ' shared air conditioning ' in this "shared" trend under the emergence of. As of this year in August, China University of Mining and Education, the Central College of Nationalities, Beijing Foreign Studies University, and more than 200 universities across the country enjoy the Haier ' shared air conditioning ' service on the sea-rent platform.

At present on this platform has also gathered 8 major categories of more than 300 resources. Facing the outside of the ' shared air conditioning ' all sorts of doubts, Haier household air-conditioning eco-circle general Manager Feng Zelei is full of confidence, he said: ' Haier in the sharing of air conditioning in the field of exploration and practice is not the drift of the move, because we provide not only the user needs of air-conditioning, It also includes the platform services and solutions required by each resource party in the shared air conditioning eco-chain.

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Shared air-conditioning into the campus, direct hit users pain point Haier ' shared air-conditioning ' first from the university community into, around the students, schools, operators pain points, to build intelligent campus air-conditioning leasing solution, aimed at solving the high cost of air-conditioning and operators to purchase the pain point of the lack of strength, improve the quality of college students dormitory life. It is understood that Haier ' shared air-conditioning ' relies on professional Internet home appliances sharing platform-enjoy rent, through the user online leasing operations, to meet the needs of users air conditioning leasing.

In the Sea Rent platform, users can complete their own online rental, continue, retreat, relocation, repair, intelligent control, permission to share a series of operations. Haier ' shared air conditioning ' was launched, it was warmly welcomed by the vast number of college students, students and colleges and universities for Haier ' shared air conditioning ' summer to send cool lift point praise.

The cost of each person is only about 100 yuan per year, which is entirely within the scope of the student user's tolerance. In addition to colleges and universities, boarding schools nationwide can also improve dormitory conditions by installing Haier's ' shared air-conditioning ' to improve the quality of boarding students ' lives.

' Shared air conditioning ' solution on the one hand, the school can solve a one-time purchase of large quantities of air-conditioning capital occupation, on the other hand, sea rent solutions unique wisdom of energy-saving, self-cleaning, centralized control for schools and users to bring quality air-conditioning services.

Multi-resources side linkage, create ecological value Previously, the university student user dormitory life pain point and the strong demand for air-conditioning although all the time, but the air conditioning leasing market has not been opened, on the one hand, air conditioning leasing business chain capacity is insufficient, lack of model expansion, operational strength, in the scale of funds, peripheral services including effective credit mechanism,

is not enough to support the large-scale development of air-conditioning leasing; On the other hand, because the traditional leasing procedures are too cumbersome, the leasing operators need to sign contracts with individual student users, operating efficiency is low, and labor and time cost is very high. Compared with the single bucket of leasing, the "shared air conditioning" of the sea-rent platform can have a lot of ' efficient market ', is the importance of Haier's keen awareness of the establishment of an Internet appliance sharing platform.

On this platform, through the introduction of the third party ecological resources, Haier Sea rent take the lead to establish a complete campus air-conditioning shared ecological service chain, to provide users with better campus ecological services. To share air conditioning as the carrier, Haier Sea rent platform is designed to bring together the brand side, operators, campus service providers, payment platform, capital side, logistics, credit institutions, such as the various resources, so as to establish a complete household appliance sharing ecological service chain.

At present, joint cooperation to establish a unified air-conditioning comfort evaluation standards, the entire ecological chain has brought together more than 8 categories of more than 300 resources side. Feng Zelei said that the continuous iterative intelligent Campus air-conditioning leasing solutions can bring students, schools, operators the ultimate experience, so that students Shuxin, the school assured that operators worry.

Sea rent platform through the creation of the mechanism of mutual win, the pooling of closed-loop shared ecological service chain, for all brands, enterprises, universities, users together to enable the ecological circle burst out of the greatest ecological value.

Diversified product iterations to meet multiple scenario requirements Student users, especially the university community is the Haier ' shared air conditioning ' at this stage to aim at the core community.

With the transformation of college students to the community, Haier ' shared air conditioning ' through the scene upgrades and product iterations, as far as possible into Haier share home appliances for life users. When Haier Intelligent Campus ecological service chain runs through the whole campus life, the student group is more apt to become a loyal user of Haier household appliance brand. As the age of student users grows, social identity changes, as well as their multiple-scene transformation from school to family, the shared products of the sea-rent platform will achieve diversified iterations, constantly extending from air-conditioning to mobile air-conditioning, mother-child air-conditioning, purifier, humidifier and other customizable air solutions,

Even extended to a comprehensive wisdom home solution. Haier ' shared air conditioning ' is a breakthrough attempt in the field of home appliances sharing, while allowing users to enjoy the new rental services paid by value, the potential to cultivate consumers to lease household appliances consumption habits, and initially set up a collection of resources in the Home Appliance Leasing Service Ecological platform. Feng Zelei said: ' In the future, the sea rent will still be committed to create a shared economy in the field of household appliances consumption innovation model, and constantly for users and all resources to provide intelligent air solutions and even the entire intelligent life solution.

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