According to the US 'Qiaobao Daily' reported on August 15th, a new set of data from the consulting company NPD predicts that compared with 2016 to 2107, sales of smart speakers from 2018 to 2019 are expected to soar by 50%.
The Smart Speaker is a wireless speaker and voice command device with an integrated virtual assistant that provides interactive motion and hands-free activation through a 'hot word'. Some smart speakers can also act as smart devices that utilize Wi-Fi, Bluetooth and other wireless protocol standards to extend applications beyond audio playback, such as controlling home automation devices. Smart speakers have indeed laid the foundation for the future of consumer electronics and become a key to connecting other smart homes.
According to Techcrunch, when Amazon released the first Echo smart speaker in 2014, it may not have been expected that this product will achieve such a large performance. The Amazon Echo series has developed the fastest in the past four years and has become such a product. One of the best-selling ones. Followed by the 'Google Home' series from Google’s smart speakers, and the latter’s development seems to have caught up with the trend of the former, which has recently added a series of LG, Lenovo And the 'smart display' designed by JBL.
According to a survey conducted by Google in May this year, Amazon Echo's share of American households is still as high as 61.9%, while Google Home's share is 26.9%. It is worth mentioning that it was officially launched at the beginning of this year. Apple's smart speaker HomePod also accounted for 4.1% of the survey. In addition, Alibaba, Apple, JD.com and Samsung also released their own smart speaker products.
According to the latest statistics released by Strategy Analytics, in the second quarter of this year, Amazon still sits in the first position of smart speakers in the sales of smart speakers, with shipments reaching 4.8 million units, accounting for global market share. It is 41%, followed by Google, which has a shipment volume of 3.2 million units and a market share of 27.6%. Alibaba continues to hold the third place with a shipment of 800,000 units and a market share of 7%. Followed by Apple and Jingdong.
Analysts believe that low prices promote the main driving force for the rapid development of smart speakers. For example, the rapid rise of 'Google Home' market share is largely due to the low promotional price of Google Home Mini. And Google and Amazon's entry intelligence The speaker is priced at only $49, and some promotional prices even drop to $29.
But no matter how fierce the competition, the ultimate goal of all manufacturers is hope, the sales growth of smart speakers can also promote the sales of other smart home products. According to new data from NPD, 19% of consumers in the US plan to consider buying next year. A smart home product.