According to a technology blog AppleInsider reported on August 17, Beijing time, well-known analyst Gene Munster (GeneMunster) said in a recent report that the number of retail stores worldwide in the next five years It will grow to 600, and the number of employees will increase to 80,000. The growth from the Chinese and Indian markets will be the driving force for the expansion of Apple retail stores in the next five years.
On Thursday, Apple senior analyst Munster spoke about an Apple retail store in a blog post for his company LoupVentures. Munster believes that the future Apple retail store business will be occupied by Apple. status More and more important; after Apple's global retail stores broke through 500 marks earlier this year, it is expected that by 2023 this number will reach 600.
In a blog post titled AppleRetail's Mission: Values, Mons wrote that Apple's vast network of retail stores gives it an 'undervalued competitive advantage' because it Ability to sell your own products in stores that are much more powerful than any competitor.
In the article, Munster shared some of the evolutionary paths of how Apple retail stores have sprung up in the fall of other retail industries and the experience of in-store experiences, including the change of Apple retail business executives, from early Ron Johnson (Ron Johnson) Responsible for the arrival of the Apple Store division in the era of Angela Ahrendts in 2014.
'The new Apple store will continue to grow.' Mons wrote, 'We expect that by 2023, the number of stores in Apple retail stores will increase from the current 511 to 600. The two largest growth areas will be China. (currently there are 50 stores)And India (may be announced in the next six months). ' He also predicted that the number of Apple retail store employees (currently 65,000) will increase to 80,000 in five years.
According to reports, in January this year, Apple opened its first retail store in South Korea, which is the 500th Apple retail store opened by Apple worldwide.
In the article, Munster also shared some important ideas that he believes that Apple retail stores can be successful, involving aesthetics, greetings and checkouts, advice, support and inspiration. For a long time, Munster Always in the market Researcher Piper Jaffray served as an Apple analyst, and he later founded LoupVentures in 2017. Recently, he has been studying the concept of 'Apple as a Service' and how Apple's service business has changed over time. It is getting more and more important.