'Wanjiale, Lewanjia', 33 years ago, along with the classic lines in the history of advertising, Wanjiale pioneered the domestic production of large-scale gas appliances, bringing leading products such as water heaters to thousands of Chinese families, and Wanjiale brand is also red. Throughout the years of sedimentation and development, in the case of industry floating load and sinking, the competition pattern is constantly shuffling, Wanjiale has always led the industry and become one of the most representative brands in the kitchen and bathroom appliance industry in China, not only achieving its own steady development, It also promotes a number of epoch-making products and technology patents through R&D, as well as leading and participating in relevant industry standards development and other boosting industry upgrades.
In 2016, the privatization of Wanjiale gas appliances, which focuses on the kitchen and appliance industry, was completely divested from the listed company Wanjiale Co., Ltd. After the independent operation, Wanjiale gas appliances were more focused on industrial development, more independent, and increased R&D investment. Focusing on user needs, continuous innovation and breakthrough, products have won numerous awards at home and abroad, sales performance, product innovation, industry reputation and other aspects have been reported frequently. And invested 1 billion yuan to build Wanjiale new hot water kitchen technology industrial park, establish intelligent manufacturing standards system and Information security system, comprehensively accelerate industrial intelligence and information upgrade.
On August 10th, China Household Electrical Appliances Research Institute and National Household Appliance Industry Information Center jointly released the "2018 China Household Appliance Industry Semi-annual Report". The "Report" shows that in the first half of 2018, China's home appliance market reached 421.3 billion yuan. The year-on-year growth rate was 9.7%. Compared with the year-on-year growth of 11.9% in 2017, the overall growth rate of China's home appliance market slowed down in 2018.
In the context of the rapid growth of China's home appliance market, the industry is under pressure due to the obvious impact of real estate policies, etc., the 33-year-old Wanjiale has been growing against the trend, and the market performance has been eye-catching, following the rapid growth in 2017. After the goal, in the first half of 2018, the target tasks were also overfulfilled, and the growth rate was significantly higher than the industry average. The beautiful transcripts highlighted the remarkable achievements of Wanjiale after the privatization reform and strategic transformation.
According to the statistics of the whole network of Aowei.com, in the first 8 months of 2018, the growth of Wanjiale gas water heaters and electric water heaters was 42.87% and 41.53%, respectively, and the industry's year-on-year growth was 21.22% and 19.48%, respectively. The growth far exceeds the industry. The performance of range hoods in kitchen appliances is particularly eye-catching, with a year-on-year growth of 126.87%, significantly exceeding the industry's 20.23% year-on-year growth.
Practice China's intellectual creation, and build a new technology industrial park
As one of the industry leaders, Wanjiale has its own opinions and layout for the trend of the home appliance industry and the future. In response to the long-term development needs of the brand and the trend of upgrading the intelligent industry, Wanjiale invested 1 billion yuan to build a new hot water kitchen technology industrial park. Will also rise to the ground.
On January 18, 2018, Wanjiale Hot Water Kitchen Technology Industrial Park successfully laid the foundation, 180,000 square meters of building scale, MES production and manufacturing system, fully automatic warehouse, assembly industry advanced technology experience assembly line... here will become Wanjiale The future factory and heart will become an important support for Wanjiale's upgrade and development plan. At present, the industrial park is also under construction. It is expected to be completed and put into operation in 2020. The production capacity and output value will both exceed new highs.
Scientific and technological innovation is fruitful, and the products are recognized.
Ge Fengliang, vice president of China Household Electrical Appliances Research Institute, explained that the industry's upgrade of China's home appliance industry is accelerating, high-end, high-quality comfort, smart, and healthy home appliances are more affected by the market. Chased.
Whether it is based on market development or based on consumer demand, the transformation and upgrading trend of China's home appliances has become irreversible. Household appliances companies represented by Wanjiale have also made efforts in the middle and high-end. The series of innovative products launched have attracted much attention and market welcome.
In fact, Wanjiale, which has always won with technology and quality, has never stopped exploring on the road of technology research and development. After 7 years of research and development, the 'Oriental Constant Heat Core' system was born, and the X7PRO home central hot water equipped with the system was creatively solved. When the villa owner uses the gas water heater, the waiting time for hot water is too long. The hot water is cold and hot, and the two industries have no problem. It becomes the 'unicorn' in the high-end water heater. The core patent technology without electric washing is currently The only technology in the industry that truly realizes 'no plug, no electric bath' breaks through the technical bottleneck of electric water heaters and brings real safety to users; 'MATE7 automatic cooking system' changes the new consumer groups to traditional kitchen appliances The impression has completely revolutionized the traditional habits of people's cooking. Since its inception, it has become a high-profile target of the industry. In addition, Wanjiale actively expands new categories of kitchen and bathroom appliances, builds a product differentiation system, and introduces Hummingbird Dishwasher, Children's Shield Pure. A series of advanced products such as water machine and H5C kitchen-mounted gas water heater have boosted the market share of Wanjiale.
Strengthen brand transformation and rejuvenate brand vitality
The development of 33 years has made Wanjiale possess profound technology, resources, word of mouth accumulation, and also harvested a large number of loyal fan users. This is a rare capital in the market competition. At the same time, Wanjiale also faces many classic brands. Question: Younger. How to capture the cognition and favor of emerging consumer groups after 90s and even 95s, refreshing the inherent impression of Wanjiale.
Since the privatization revolution in 2016, since its independent operation, Wanjiale has further accelerated the pace of brand rejuvenation, and exerted new dimensions from brand dimensions, new product development, communication channels, and interactive methods.
2018AWE, Wanjiale Exhibition Hall has made everyone's eyes shine, and they have expressed their feelings that Wanjiale has changed! The venue with a sense of technology and futuristic with the theme of 'Creativity is not seen', a series of black technology explosion products, holographic projection and other cool products The way, as well as the new media communication methods such as vibrato live broadcast, and the well-loved host Li Hao sentimental help, successfully narrowed the distance between the brand and young users, and also gave everyone a new understanding of Wanjiale.
Since April, Wanjiale has teamed up with Super IP to sponsor Jiangsu Satellite TV's large-scale puzzle program “One Stop in the End” to play knowledge marketing. The flagship products have also appeared in the show, and successfully invited the host Li Hao to become the chief product experience of Wanjiale. 1. The official, the concept of life science and technology, and the rejuvenation of the brand.
In addition, Wanjiale also held a 2018 European and American Study Tournament Innovation Challenge with the theme of 'Different, Combat!' with the mobile recruitment platform, and led the award-winning team to study in Europe and the United States, providing internship opportunities for outstanding students, and inviting industry executives to come in person. Activity sharing and answering questions, encouraging creative innovation through practical actions, providing young students with a dream stage of self-expression and learning exchange, which has received much attention from the industry and praised by students.
Based on the brand's own positioning and characteristics, Wanjiale transmits its brand value concept through diversified actions and marketing methods while deepening the audience's awareness of its national brand and China's intellectual representative image in the fields of technology, products, marketing and service. Undoubtedly further enhance the brand's value competitiveness.
At present, the market competition in the kitchen and bathroom industry is becoming increasingly hot, high quality, intelligent, differentiated, products that directly hit consumer pain points and emerging home appliances that can further improve the living experience of residents will become a new driving force for market growth, with innovative strength and craftsmanship. Enterprises are also able to experience the test of the times. Wanjiale, which has experienced 33 years of hard work, is also showing its long-lasting strength to users, industries and markets with solid and steady pace and outstanding achievements. Pushing the development of China's kitchen and bathroom appliance industry.