Five days after the Samsung Galaxy Note9 was launched in New York, USA, Samsung Electronics held a new product launch conference in China on August 15th in Shanghai.

Together with the new generation of Samsung Galaxy Note9, the iconic S Pen, especially the bright yellow S Pen equipped with the frosty blue Galaxy Note9, is amazing. Its Bluetooth-enabled remote control feature allows users and mobile phones. The interaction between the two is more diverse. In addition, the S Pen can also be used in the Galaxy Tab S4 to further optimize the entertainment and office experience, making users more efficient in their lives or work.

In addition to the Galaxy Note9, Samsung also brought Galaxy Tab S4 and Galaxy Watch, two other smart products from the Galaxy.

President of Samsung Electronics Mobile Communications Department Gao Dongzhen

Gao Dongzhen, president of Samsung Electronics' mobile communication department, said: 'China is one of Samsung's most important strategic markets. We always follow the concept of 'customer demand as the core', listen to consumers' voices, and continue to bring consumers' Meaningful innovation 'products.'

Samsung Galaxy Note9

In addition to the hardware, Samsung Electronics also released a new upgrade of Bixby - The New Bixby and IoT technology applications, Galaxy Note9 has also become the first mobile phone product of Samsung with The New Bixby. Samsung hopes to bring users through The New Bixby Come to a smart connected lifestyle.

The New Bixby welcomes a new era of interaction

It’s hardware and application. At first glance, Samsung’s release conference is full of piles. In fact, this is not the case. They used to have a strong correlation. If you use a word to describe it, it is 'interaction'. The core technology of interaction is 'The New Bixby'.

In 2017, Samsung launched Bixby, bringing consumers a new artificial intelligence multi-mode interactive experience, realizing the transition from touch-to-speech manipulation, which has been loved by many consumers.

The New Bixby is a platform innovation of Samsung's artificial intelligence platform Bixby. It further enhances the user experience by refactoring the AI ​​assistant service model: According to different user habits, by improving the intelligent recommendation ability, better understanding user preferences, Personality recommendation, step by step; In natural language interaction, based on enhanced dialogue management and scene awareness mechanism, fully understand the context and scene of the user's current conversation, achieve a more natural dialogue, understand what you think; In terms of deep cooperation with industry partners, the integration of fresh and cool features into the platform, truly smooth service, one step straight. As an open artificial intelligence platform, The New Bixby will have more Samsung and third parties in the future. The addition of APP, and gradually provide more cross-device control capabilities, enabling AI technology to empower IoT, through the Bixby+IoT ecosystem, to make the experience more seamless and intelligent.

Head of Bixby Development in China Mr. Zhang Daijun, Dean of Samsung Electronics China Research Institute

Zhang Daijun, Dean of Samsung Electronics China Research Institute, said: 'Bixby is now entering a new stage of development to help users do more. Through a revolutionary service upgrade based on artificial intelligence, a new generation of Bixby - 'The New Bixby' will make unprecedented progress with Samsung's own ecosystem.'

Intelligent interactive ecology to enhance the user experience

Chief Marketing Officer, Samsung Electronics Greater China, Feng En

With the rapid development of artificial intelligence technology and the upcoming 5G era, the intelligent life created by the Internet of Things will also come to consumers. The Samsung Smart Home Program aims to provide users with an open platform to engage with more third-party partners. Smarter IoT home experience.

After the development in recent years, the concept of the Internet of Things is getting closer and closer to people's thoughts. At first, the concept of the Internet of Things is only to realize the experience of 'remote control'. Users need to control different appliances through different control interfaces, as if more like It is the remote control; then, as the number of devices that can be interconnected increases, users want to be able to further integrate, connect all the IoT devices in the home and collaborate with each other. Therefore, what we often say about the Internet of Things is now running. Health, and we can achieve a convenient operation when the temperature sensor detects that the temperature is higher than 28 degrees, the air conditioner is automatically turned on, and so on.

But Samsung's intelligent Internet of Things experience is far more than that. The newly released Samsung Smart Home Program is designed to make IoT devices easy to connect based on IoT technology and through Samsung's smart home applications. Users can manage or operate in a unified manner. In addition to Samsung's own more than 60 kinds of equipment including TV and air conditioner, Samsung Zhijia will also be widely connected to Samsung Zhijia joint customization, Samsung Zhijia ecological partners and other industry partners. IoT products. The first IoT category will include six Zigbee devices and five WiFi devices, and will support more than 180 products in multiple categories during the year. Samsung will also introduce more IoT categories through the Samsung Zhijia Partner Program. In order to cover more scenes. On the other hand, Samsung will also inject Bixby artificial intelligence technology into it, to create a more convenient smart Internet of Things home life. For example, users can know the temperature of the home through Bixby and turn on the air conditioner when they go home. Or turn on the air purifier and so on.

Xu Yuanmo, Vice President, Technology Marketing Strategy, Greater China

As a new generation of smart things, intellectual partners Samsung plans are to open platform to attract more equipment to provide services to Chinese consumers. Currently, Samsung's phone, smart speakers, refrigerator, television and other IoT entry-level products to help users earlier experience was intelligent networking services. in order to access various industry partners IoT products, Samsung also opened a 'custom Samsung EZER joint plan' and 'Samsung Chilean eco-partnership program' where 'co-partners customized' Samsung will launch a joint customized product to further expand the category of Samsung Zhijia IoT devices; and 'Eco-Partners' will be able to access more and more third-party brand products from Samsung Zhijia to achieve a more comprehensive coverage of life scenes. In the future, as the scale of partners continues to grow, we will jointly build a complete IoT ecosystem with Samsung to bring a seamless and unified intelligent IoT experience to consumers.

As artificial intelligence and promote the development of the Internet of Things technology companies, Samsung through their own efforts to make 'all-chi' advance came from consumers around the concept. With the advent of new Bixby, Samsung will provide consumers with a leap equipment, software and services The era of seamless interconnected experience, opening the door to a new way of life.

'Artificial intelligence, networking, augmented reality these a few years ago are still unimaginable technology, it has become the hot trend of the moment in the rapid development of technology today, Samsung did not forget the early heart, by continuing to explore the cutting-edge technology Empowered in all aspects of consumer life. At the same time, with the arrival of the 5G era, Samsung will also provide consumers with a truly personalized, intelligent user experience. ' Gao Dongzhen said.