Plastics has been hailed as one of the greatest inventions of the 20th century. However, with the widespread use of plastic products and the imperfections of waste plastic recycling systems, coupled with the increasing demand for environmental quality, plastic pollution has become The world's problems. Countries have formulated corresponding policies and regulations, trying to limit the use of disposable plastics in people's daily lives, but the problem of plastic pollution is still grim.
The fashion industry may be able to provide a way to solve the problem of plastic pollution. According to media reports, a sustainable tide brand called 'good bottle' can recover a certain number of plastic bottles, and these plastic bottles can be made into fashion by certain processing methods. Products, such as clothes, bags, etc.
In fact, plastic bottle recycled fabrics are already a mature technology. Many of the best-selling recycled environmental products in Europe and the United States are 'Made in China'. The 'Good Bottles' project is recycled through various methods through cooperation with Coca-Cola and Daiyu Fund. Waste plastic bottles, which have been subjected to standard processes such as slicing, sorting, cleaning, high temperature, and disinfection before entering the garment production process, and then become recycled pellets, recycled fibers, yarns, etc., and then woven into cloth. Finally made a dress or a tide bag.
According to the person in charge of the project, more than 260,000 discarded plastic bottles have been reborn in the one-year period of the project, saving nearly 10 tons of oil resources and reducing emissions of about 12 tons of carbon dioxide. It is said that the 'good bottle' project will continue to innovate the sales model of Tide brand, provide one-on-one online interviews for customers, design corresponding street fashion products for customers' needs and preferences, and expand the influence of the street brand. Can recycle more discarded plastic bottles. It can be said that the achievements of the 'good bottle' project are very respectable.
Some domestic environmentalists are making unremitting efforts to solve the problem of plastic pollution. The internationally famous brand has also achieved remarkable results in using waste plastics.
PVC transparent material fashion coats and raincoats appear frequently in this spring and summer show, PVC material has become a favorite plastic material for all luxury brands. In the Chanel 2018 spring and summer series show, Karl La Gefei transforms the flowing water into PVC material. The flexible and lightweight PVC plastic makes the overall shape of the Chanel outerwear transparent and simple. The LV, which is also the favorite of the fashion industry, also launched the windbreaker raincoat with PVC material. It is reported that this The price of the windbreaker raincoat is as high as 35,000 yuan.
In addition to the fashion industry constantly using waste plastic bottles to make fashion products, sports goods manufacturers are not too much. Adidas recently released the third jersey of the 18/19 season for the Spanish football club Real Madrid. The jersey boldly adopted the coral red color. The unique color scheme not only makes Real Madrid players outstanding on the court and on the street, but also represents the different shades of corals, paying tribute to the beautiful oceans that humans need to protect.
What's even more exciting is that the jersey uses plastic materials recovered from the ocean. Adidas tried to use this to take advantage of Real Madrid's great appeal among the world's fans, calling for people to pay attention to the protection of marine life and the entire global environment. Protection. Other Adidas-sponsored teams, such as Bayern, Juventus, etc., have also launched environmental jerseys.
Plastic pollution has become ubiquitous. The theme of this year's World Environment Day is the plastic-related "plastic warfare". It can be seen that plastic pollution has become a worldwide problem. In addition to these street fashion and sports efforts, each one Everyone should contribute to solving plastic pollution. After all, protecting the environment is everyone's responsibility.