Recently, the Chinese Household Electrical Appliances Association guidance, China's national grid, Zheng Yang thought of cultural dissemination of the 2018 China dishwasher consumption Popularization activities 2.0 opened the curtain. This campaign brings together a variety of online activities with a sense of participation, with industry-wide cafes, Brand big guy, a number of media participation in the Offline Industry Summit forum, in a lively and interesting form to the vast number of consumers to show the dishwasher's ' justice ', ' responsibility ' and ' care ' and other people set up, so that more consumers feel the dishwasher's not
The same. The ' 2018 Chinese dishwasher consumption popularization Activity 2.0 ' is after the ' 2017 Chinese dishwasher consumption popularization Activity 1.0 ', continues to improve the consumer to the dishwasher cognition, has promoted the purchase the massive activity.
According to the organizers revealed that the event lasted 2 months, will start on August 16, 2018, around the ' washing the bowl is just, born me stronger ' theme began. According to the organizer's agenda set, ' wash the dishes is just born I'm Stronger ' series of theme events will be detonated by a number of social hot topics, including: #没病出门不好意思打招呼 #, #主动洗碗算爱吗 #, #那天看到一水池的碗, she cries # and so on, through the most common daily chores around the world to arouse consumer empathy
. In addition, in order to promote the emotional positive energy as the basis of the ' Hand Protector Photography Contest ', to the community to solicit the most meaningful ' love hands ' contrast photography. Through a pair of tears for the purpose of both hands, to the community to convey a sense of responsibility and family-friendly concept;
At the same time, the popularization of another competition is also very attractive-the transformation of the dishwasher competition, through the consumer do-it-yourself DIY dishwasher to show the unusual side of contemporary household appliances. According to the organizers, the consumption popularization will be more colorful than ever before.
Online activities also include the dishwasher theme comics, as well as the current popular in the micro-letter of the H5 dishwasher theme games, users can pass the game to win the popularity of the ' protagonist '-dishwasher. Finally, the dishwasher consumption popularization activities will pay more attention to the exchange between the consumer activities.
In addition to creating a ' dishwasher consumer sharing group ' for everyone to learn and exchange, organizers will also hold several offline activities, including video interview activities, offline user exchanges.