As soon as you walk into the latest exhibition hall in Göller, accompanied by a voice prompting 'Welcome the Master to Go Home', the system consists of lights, curtains, air conditioning and other systems. In the living room, bedroom, When the kitchen lamp is in the model room of different home spaces, what you can feel is the style, and reveals the aesthetic elements that make people happy and intimate.
It's hard to imagine that the exhibition halls that are so prominent in technology and aesthetics are from the hands of an integrated ceiling company. First of all, the products it exhibits far exceed the scope of the top wall. The wisdom and experience revealed in the exhibition hall. The sense and one-stop solution completely subverts the inherent display and selling methods of the integrated ceiling store, which obviously has more imagination.
'This is a sample of the Geller 4.0 store. We combine the top wall products, smart home and space sales to create a one-stop solution for the home. It will be the main development direction of Gloria in the future. . 'Gerler General Manager Zhu Aiying introduced to Aiken Home Appliances.
Zhu Aiying, General Manager of Göhle
Going to the 'pan-home' development model, Geller is ready
From the top wall product to the integrated solution of the pan-home, the span of this seems to be a bit distant, but in Zhu Aiying's view, making such a bold layout is completely well thought out, on the one hand, based on the development of the Geller brand Some genes, on the other hand, want to break the inherent product boundaries of the integrated ceiling industry, and manage the household goods by cross-industry and cross-category, to meet the consumption needs of young users represented by the current 85, 90. Realize the strategic upgrade of the brand.
It is understood that Geller's development history is not long, belonging to a very young company, but has a wealth of online operating experience, and gradually developed into the only integrated ceiling industry to go offline to offline brands. This feature makes Geller more relevant to other integrated ceiling companies, and can timely understand the changes in user demand.
The color application in the latest showroom in Göhler is very rich
'Geller started selling goods and displaying brands online. In addition, we proposed the concept of one-stop service very early, and tried to solve the measurement, installation, design, after-sales, service, etc. involved in the integrated ceiling. The one-kilometer problem is the brand that started O2O operation mode earlier in the industry, so it has won the favor of many users. Now, after putting the focus on the line, it is more and more focused on the one-stop style of product and service experience. To satisfy the user's double satisfaction in product and emotion. 'Zhu Aiying further said, 'It can be said that it is this kind of user thinking that was established from the beginning, which helps us to go out of the game when we go offline. Quickly help dealers find where their intended users are. '
At present, Geller has more than 200 franchisees nationwide, accounting for more than 70% of offline sales, and its development is becoming more stable. However, in the face of the intricate competition situation of the integrated ceiling industry and its own development The bottleneck, most of the integrated ceiling companies including Göller are seeking a breakthrough in long-term development.
Geller's smart bath products
Zhu Aiying told Aiken Home Appliances that the integrated ceiling industry has evolved from kitchen and bathroom ceilings to whole house ceilings to the current top wall. Although the decorative home space is extended, this category has low attention and low Frequent consumption, low value-added attributes have not been fundamentally changed, and competition in the product market has become increasingly hot. More and more related companies are competing for this market, resulting in the terminal channel profit margins being continuously diluted and the franchisees operating pressure increasing. Big.
Create smart stores and drive industry change with new retail
To this end, Geller's idea is to create a smart store, use the existing top wall products as a carrier, integrate smart home, space sales, and promote the brand upgrade with the new development mode of new retail.
'I think that the transformation of the integrated ceiling industry is imperative. Although Gele is not big, but is willing to be an innovator and changer, take the lead in one-stop pan-home work, and contribute a little to the transformation and development of the integrated ceiling industry. My own strength. 'Zhu Aiying firmly said.
Specifically, the first in the front-end store upgrade, as mentioned above, Geller has a fourth-generation store that shows high value and experience everywhere. The purpose is to hope to be fashionable, young The style brings a sense of freedom and professionalism to the younger generation of consumers represented by 85, 90, which not only breaks the single boring layout of traditional building materials stores, but also attracts more users to enter the store. Le, raising the popularity of Geller, greatly increasing the probability of a deal.
Greg Chairman Xu Huifeng (left) and Zhu Aiying (right) give awards to dealers
Second, in the most core products, Göller is the first in the industry to introduce the Yuba with AI intelligent voice control. In addition to being able to use the voice to control the Yuba while bathing, this product can also be used as a carrier and other in the home. The module is opened to realize the unified control of the home related system. According to Zhu Aiying, the electrical products launched by Göller can be manipulated through the control panel, mobile APP and voice to maximize the user's control. Bring a convenient and comfortable experience.
The third part also includes the space sales part in the store. That is, all the layouts in the store can be sold in a real way, realizing the WYSIWYG in the user community.
Zhu Aiying told Aiken Home Appliances that since the launch of the fourth-generation store in Gele, the response from the channel has been generally good, although the area of the store and the decoration requirements have been greatly improved compared to before, but many dealers Still very much recognized this development model to provide a one-stop solution.
It is reported that there are more than 30 4.0 stores in Göller, and more agents will join in. In the meantime, Geller will continue to be on the product side, back-end data support and upstream supply side. Improve and optimize, and work together with agents to promote one-stop solutions for pan-homes to achieve common growth and development.
