In the first half of 2018, the competition in the water purification equipment market intensified. On the online and offline lines, there were different competitive situations. The large-scale popularization storm was launched on the line, and the line was high.
First, open a large-scale popularization storm on the line
In the first half of 2018, the average price of water purification equipment online market increased by 35.1% to reach 1268 yuan. Compared with the average price of offline 3,917 yuan, there is still a lot of room for price increase in the future. In the first half of 2018, large flux The retail volume of pure water machine reached 45%, an increase of 15% year-on-year. At the same time, compared with other product types, the average price of large-flux pure water machine is also the highest, at 2940 yuan. The large expansion of pure water machine is the main reason for the sharp increase in online average price. Compared with offline, there is still a lot of room for the popularization of large-scale pure water machine in the future.
Second, the high-altitude high-altitude, high-throughput pure water machine market price
In the first half of 2018, the market share of 6,000 yuan and above in water purification equipment was 7.3%, which was 1 percentage point lower than that of the same period of last year. The blocked sales of high-end products was the main reason for the decline in the high-end market of 6,000 yuan and above. As the main product of the high-end market, the large-flux pure water machine is the first choice for the pricing and sales strategy adjustment of the water purification brand. Specifically to the offline large-flux pure water machine market, the large-flux pure water machine of 6000 yuan and above The share of retail sales decreased from 21.3% in the first half of 2017 to 17.9% in the first half of 2018, down 3.4 percentage points year-on-year. Many water purification brands started to drop prices in the large-volume pure water machine market, and the high-end of 4000-6000 yuan. The market competition has intensified, among which the market share of 4000-5000 yuan has reached 34.2%, an increase of 4 percentage points year-on-year, and the market share of 5000-6000 yuan has reached 32.9%, an increase of 6 percentage points year-on-year.
