August 15, the commander-in-chief electrical appliances and gome ' light fashion + life ' strategic cooperation conference in Beijing Gillis Space launch.
When the whole set of home appliances landed Gome, also the ' Light fashion life ' brand concept and young people's life scene combination, by creating ' online + Offline ' two kinds of fashion scene experience, so that users close to the sense of ' fashion home life ', enjoy a more relaxed and enjoyable lifestyle.
Through cooperation with the United States, the commander-in-chief of the electrical appliances to achieve the United States, Suning, Cat, Jing-dong, including the entire electrical business layout, in widening the online channel, but also greatly optimized the young people's shopping experience. According to the Commander-in-Chief of China's general manager Roger introduced, in the first half of 2018 in the entire household appliances industry under pressure, the commander of the electrical appliances still maintain a high growth situation. 2018 1-July, the performance of the leader's electrical appliances growth reached 35%, and 7 consecutive quarterly increase of over 40%, to achieve overall category performance is growing. Product average price, two-year cumulative increase of 847 yuan.
Store layout, the two-year increase of nearly 10,000. Industry insiders pointed out that in brand sensitivity, young people for fashion, quality of demand has broken the industry's traditional knowledge. And the commander-in-chief of the reason that this year to achieve 35% performance growth, and its insistence on creating a scene of the experience of the way, through online and offline to create a young life scene, the commander of the electrical appliances and young users have a feeling of empathy, young people for the command of the brand awareness of electrical further promotion,
The chief electrical appliances through the interaction of the young people to grasp the idea of the follow-up product iteration to expand the new ideas.
In the brand sentiment shaping aspect, the Commander-in-Chief electric appliance passes in the University Circle, the International circle, the fashion circle, the travel circle, the public welfare circle five big fields deep plough, has greatly enhanced the brand sentimental value, greatly benefits to build 250 million young user circle layer Word-of-mouth. Channel experience expansion, in the United States to build a home life fashion platform is only the commander of the electric try to build a fashionable lifestyle, prior to this, the commander in Linyi to create the domestic first flat home appliances scene Experience Center, in Xiamen Building materials Business Circle fashion Experience shop, and other ways for young users to provide a real scene of creative experience.
At the same time, the commander of the electrical appliances will be this humanized scene experience moved to the line, so that consumers in the network to buy home appliances can be very intuitive to see the life of the commander set up the scene, will itself become a new experience for young people to create a life platform. It is understood that the commander of electrical appliances Haier Group in the context of the Internet strategic layout of the Home appliance brand. Since 1998, the commanding brand has been exported to European markets as an overseas marketing platform. 2010, the Commander-in-Chief successfully won the country home appliances to the countryside, deep domestic home appliances market. 2011, the commander-in-chief to ' custom appliances brand ' new positioning debut.
2016 commander of the successful transformation of ' light fashion home appliances pioneer ', and put forward ' light fashion life ' brand proposition, is committed to creating a stylish, simple, laid-back, comfortable lifestyle.