On August 7th, at the National Agricultural Machinery Circulation Work Conference in 2018, Chen Tao, Vice President of China Agricultural Machinery Circulation Association, pointed out in the main report that the industry-based anchor is crucial for the research and development of agricultural machinery segmentation. Chen Tao highlighted 9 types of market segments.
First, the wheat machine market has become a complete stock market. The market competition has also become an oligarchy competition dominated by Lovol and China Unicom. The price sensitivity of users to products is derived from the pressure of return on investment. The main competition is obviously insufficient.
Second, for corn harvesting machinery, the industry should pay attention to both the stem and the ear, and pay attention to the grain harvesting technology, do product research and development, experiment, reserve, paying special attention to the development of the whole process of corn production in the main production area.
Third, the growth of users of silage machinery is faster than that of domestic silage machinery manufacturers. Large-scale, high-efficiency rotary silage machines have gradually become the mainstream of the market. This also proves that the aquaculture industry is ahead of the market, and the marketization is faster than the plantation industry. process.
4. For economic crops, horticultural crops, and mechanization of hilly mountains, this will be a hot spot for future development. It is the blue ocean window of the industry and deserves industry attention.
5. The Internet industry has a so-called blue ice market. It refers to a brand-new market with huge development potential to be developed. It needs to be beaten hard to melt. Breeding machinery and community machinery belong to the blue ice market and require industry attention.
Sixth, the price of the potato market has been unstable in recent years, and some users have problems with the income. The segmentation of potato machinery may be cold.
Seven, the flip plough market has grown by leaps and bounds in recent years, and it is very likely that there will be too much possession, and the low workload will lead to a decline in market demand, especially the product homogenization is seriously worrying.
Eight, the future of intelligent agricultural machinery products, information technology, will be based on good income based on the establishment of large-scale planting organizations and professional agricultural machinery service organizations.
Nine, the rapid development of second-hand agricultural machinery business in recent years needs further calm observation. The so-called agricultural machinery and mobile phone in the industry is a gold market and other arguments are very difficult. We believe that analog cars, engineering machinery, two mobile phones can judge the agricultural machinery market may be lost, agricultural machinery Second, the essential driver of the mobile phone market - product residual value is not prominent, its market size and profit is relatively weak, policy, legal and regulatory risks are also widespread.